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Instagram Shopping requirements

Commerce Eligibility Requirements



Comply with our policies

Your Facebook account and Page must comply with Facebook’s Terms of Service, Commercial Terms and Community Standards, and your Instagram professional account must comply with Instagram’s Terms of Use and Community Guidelines. In addition, lack of compliance with our policies, including our Seller Agreement, Commerce Policies, Ads Policies and Pages, Groups, and Events Policies, may result in loss of access to Facebook Commerce surfaces, Commerce features, or may lead to your account being disabled.

Represent your business and your domain

Your Facebook Page or Instagram professional account must contain product listings that are available for direct purchase from your website. If you are directing buyers from Facebook Commerce surfaces to a website in any supported market, you must provide Facebook with the single non-shortened domain through which you sell. Your Facebook Page or Instagram professional account must represent the store or website associated with the domain provided. To confirm you own your domain, we may require you to complete our Domain Verification process.


Be located in a supported market

Your Facebook Page or Instagram professional account must be located in one of our supported markets to use Facebook Commerce surfaces.

Demonstrate trustworthiness

Your Facebook account and Page or Instagram professional account must have demonstrated trustworthiness, including through an authentic, established presence. This may also include maintaining a sufficient follower base.

Provide accurate information and follow best practices

Product information listed on Facebook commerce surfaces must not contain misleading pricing and availability information. Your refund and return policies must be clearly displayed and easily accessible from your website or on Facebook or Instagram.