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THE FASHION INDUSTRY
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Transcript
A DEEP LEARNING JOURNAL
the FASHION INDUSTRY
RESEARCH DONE BY N.C.
THE FASHION INDUSTRY
INDEX
06
WHAT IS FASHION?
01
BRAND DESIGNERS
07
02
4 LEVELS OF THE INDUSTRY
SEASONS
Demeulemeester
08
03
3 TYPES OF FASHION
FASHION WEEK
09
04
JOBS
RETAIL
FASHION BOOKS LIST
10
05
COUTURE
RESEARCH DONE BY N.C.
THE FASHION INDUSTRY
WHAT Is It?
Fashion is a form of self-expression with a specific context, such as time, place and purpose. Example of these are clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion industry as that which is trending.
fashion
Fashion is something we deal with everyday. Even people who say they don’t care what they wear choose clothes every morning that say a lot about them and how they feel that day.
RESEARCH DONE BY N.C.
THE FASHION INDUSTRY
THE 4 LEVELS
PRIMARY - RAW MATERIAL PRODUCER: The primary level has the biggest amount of lead time - up to two years, before a product will be available to the consumer.
prada F19
SECONDARY - APPAREL MANUFACTURER: From the design to production most companies work on a lead time of about six months to one and a half years ahead of products available to the consumer. However, there are more and more producers that are flexible and are able to produce new models for 3-4 weeks.
RESEARCH DONE BY N.C.
THE FASHION INDUSTRY
THE 4 LEVELS
RETAIL - DISTRIBUTION LEVEL: The retail level is where all the different types of retailers purchase their goods from the secondary level. Some of the types of retailers are: department stores, specialty stores, factory outlet stores, boutiques, online shops, TV home shopping
prada F19
AUXILARY LEVEL - MEDIA AND OTHERS: The only level that functions with all other levels simultaneously, offering support services. It consists of fashion media, professional and trade organizations, promotion agencies, public relation specialists, etc., that assist fashion businesses in delivering fashion messages to other levels of the industry and the consumer.
RESEARCH DONE BY N.C.
THE FASHION INDUSTRY
the 3 types
MASS MARKET FASHION: The first sector of design involves the most straightforward and accessible form of clothing, which is the mass market. Clothing that is designed for this area is ready to wear and available in mass quantities at standard measurements. Since this is the most affordable fashion production, the most inexpensive fabrics and materials are used to create designs.
fashion
harry styles
RESEARCH DONE BY N.C.
THE FASHION INDUSTRY
the 3 types
READY TO WEAR FASHION If you want to create clothes that are a little bit more high-end and exclusive, ready-to-wear garments are a great fashion type. These garments are also referred to as prêt-a-porter, and there are a couple of benefits to the designer: they are sold in smaller amounts and bear the designer’s name on the label, but they are often more expensive. The term ready-to-wear is also often referred to as “off the rack,” and many haute couture designers will sell select pieces in both sectors.
fashion
harry styles
RESEARCH DONE BY N.C.
THE FASHION INDUSTRY
the 3 types
HAUTE COUTURE FASHION Charles Frederick Worth was the first fashion designer. who established the first haute couture house in Paris in 1858, which is a fashion style used by designers like Versace, Yves Saint Laurent, and Christian Dior. As a designer, haute couture is considered the pinnacle of fashion. Designers who specialize in this sector work on crafting original creations that cost thousands of dollars. Most of the time, the designer will work directly with clients and arrange custom fittings and alterations.
fashion
harry styles
RESEARCH DONE BY N.C.
THE FASHION INDUSTRY
RETAIL
Retail is the sale of goods or services from a business directly to a consumer for their own use. It can include physical stores, online stores, and mobile stores. Fashion is manufactured in relatively small quantities out of quality materials and exquisite craftsmanship for use or consumption.
ysl SS18
RESEARCH DONE BY N.C.
THE FASHION INDUSTRY
couture
Couture is the design and manufacture of fashionable clothes to a client's specific requirements and measurements; fashionable made-to-measure clothes.
fashion
Although still very expensive and exclusive, luxury fashion is not handmade; it is manufactured in small quantities out of quality materials and exquisite craftsmanship. All couture houses are considered luxury, but not all luxury brands are couture.
EMMA CHAMBERLAIN
RESEARCH DONE BY N.C.
THE FASHION INDUSTRY
designers
Many brands still have their namesake designers at the helm (Nicole Miller, Cynthia Rowley and Tom Ford, for example), but most are no longer at the brand (Coco Chanel who passed away in 1971, for example). Though a brand’s original designer may have a shift in duties yet remain at the brand, it’s important to know who’s the current designer for certain brands.
dior PF23
RESEARCH DONE BY N.C.
THE FASHION INDUSTRY
SEASONS
The two most popular “seasons” for brands to release products for are S/S (Spring/Summer) and F/W (Fall/Winter; sometimes referred to as A/W for Autumn/Winter). There’s also RE (Resort) and PF (Pre-Fall).
fashion
To make sure editors, buyers, stylists, and influencers know what’s going to be trending for future seasons and plan events, shoots, and respective schedules, brands will typically show their fall collections in February and their spring collections in September.
Sadie sink
RESEARCH DONE BY N.C.
THE FASHION INDUSTRY
fashion week
A fashion week is a fashion industry event where fashion designers, brands or "houses" display their latest collections in runway fashion shows to buyers and the media. These events influence the upcoming fashion trends for the current and approaching seasons. Fashion weeks are actually a full month.
ldss A20
RESEARCH DONE BY N.C.
THE FASHION INDUSTRY
JOBS
VISUAL MERCHANDISER
FASHION DESIGNER
06
16
FASHION STYLIST
FASHION MERCHANDISER
01
11
07
17
SALES ASSISTANT
TREND FORECASTER
02
12
CREATIVE DIRECTOR
MODEL
ETC.
08
FASHION JOURNALIST
GRAPHIC DESIGNER
03
13
RETAIL BUYER
09
PERSONAL ASSISTANT
WEB DEVELOPER
04
14
DIGITAL MEDIA SPECIALIST
FASHION PR COORDINATOR
10
05
15
GARMENT TECHNOLOGIST
E-COMMERCE MANAGER
RESEARCH DONE BY N.C.
THE FASHION INDUSTRY
FASHION bookS list
PT 1
RESEARCH DONE BY N.C.
THE FASHION INDUSTRY
FASHION bookS list
PT 2
RESEARCH DONE BY N.C.
THE FASHION INDUSTRY
Important links
LEARN ABOUT FASHION
06
THE BUSINESS OF FASHION
01
lv RESORT23
THREE TYPES OF FASHION
07
02
RESOURCE GUIDE
08
03
WHAT IS FASHION?
+ FASHION BOOKS
09
ADO ABOUT FASHION
04
+ FASHION BOOKS
05
FASHION 101