DIP 2ndYr Induction 23-24

Diploma - Year 2

Preparation

content

1. Welcome and Intro to the Team

2. Outline for Year 2

3. Learning Journey - so Far

4. Second Year Subjects

5. Q & A

6. Past Students' Session

7. Exam Grade 1-2-1s

Outline for Year 2

Fully in the Building Teaching hours and Formats Expectations Year 1 v Year 2 Independent Learning

Both 2nd year topics build onto this knowledge and will add to both your theoretical understanding and practical application of key principles.

In 1st year, the focus was mainly on the entrepreneurial mindset and skillset.

Creativity & Innovation management

new venture planning

Creativity and Innovation Management expands on the different types, sources, and processes of innovation. You will learn about the different approaches to Innovation strategy and how it can be managed in organisations as well as trends such as social and frugal innovation.

This class has been designed to provide a 'lived-in' and practical business experience, including:

• creating business plans
• managing through the start-up and growth stages
• individual and group work
• interaction over lecture-led

Both 2nd year topics build onto this knowledge and will add to both your theoretical understanding and practical application of key principles.

In 1st year, the focus was mainly on the entrepreneurial mindset and skillset.

Creativity & Innovation management

new venture planning

Creativity and Innovation Management expands on the different types, sources, and processes of innovation. You will learn about the different approaches to Innovation strategy and how it can be managed in organisations as well as trends such as social and frugal innovation.

This class has been designed to provide a 'lived-in' and practical business experience, including:

• creating business plans
• managing through the start-up and growth stages
• individual and group work
• interaction over lecture-led

WORK PSYCHOLOGY FOR HRM

WORK ORGANISATIONAL PSYCHOLOGY

Stage 1

Stage 3

Stage 5

Stage 7

ATTITUDES & BEHAVIOURS

LEADERSHIP

TEAMS & TEAMBUILDING

PERFORMANCE & STAFF

Stage 2

Stage 4

Stage 6

OB MODIFICATION

STRESS & WELLBEING

CAREER MANAGEMENT

SERVICES & RETAIL MARKETING

UNDERSTANDING CONSUMERS & MARKETS

• Identify and develop understanding of the key factors associated with the marketing of services.

• Marketing, management, and measurement of services

• Service design, delivery, and quality. – a alternative look at the Marketing mix

• Focus on the Retail sector (but will look at other industries such as tourism and hospitality)

• We are all consumers, and this can be your primary source of learning as we pay attention to the when, how and why of what we buy.

• Different theories of consumption (pre-consumption and post-consumption behaviour)

• Stages of the Marketing Research Process.

• Consumers as Learners & Importance of Attitudes, The Self & Motivations on Behaviour

• Understanding & Influencing consumer behaviour in a digital world

Course/Subject Q&A

Hear from your Peers

Amy Scott - Class RepFraser Groom