DIP 2ndYr Induction 23-24

Preparation

Diploma - Year 2

7. Exam Grade 1-2-1s

6. Past Students' Session

5. Q & A

4. Second Year Subjects

3. Learning Journey - so Far

2. Outline for Year 2

1. Welcome and Intro to the Team

content

Outline for Year 2

Fully in the BuildingTeaching hours and FormatsExpectationsYear 1 v Year 2Independent Learning

This class has been designed to provide a 'lived-in' and practical business experience, including:

• creating business plans
• managing through the start-up and growth stages
• individual and group work
• interaction over lecture-led

In 1st year, the focus was mainly on the entrepreneurial mindset and skillset.

Both 2nd year topics build onto this knowledge and will add to both your theoretical understanding and practical application of key principles.

new venture planning

Creativity and Innovation Management expands on the different types, sources, and processes of innovation. You will learn about the different approaches to Innovation strategy and how it can be managed in organisations as well as trends such as social and frugal innovation.

Creativity & Innovation management

This class has been designed to provide a 'lived-in' and practical business experience, including:

• creating business plans
• managing through the start-up and growth stages
• individual and group work
• interaction over lecture-led

In 1st year, the focus was mainly on the entrepreneurial mindset and skillset.

Both 2nd year topics build onto this knowledge and will add to both your theoretical understanding and practical application of key principles.

new venture planning

Creativity and Innovation Management expands on the different types, sources, and processes of innovation. You will learn about the different approaches to Innovation strategy and how it can be managed in organisations as well as trends such as social and frugal innovation.

Creativity & Innovation management

WORK PSYCHOLOGY FOR HRM

WORK ORGANISATIONAL PSYCHOLOGY

PERFORMANCE & STAFF

Stage 7

CAREER MANAGEMENT

Stage 6

TEAMS & TEAMBUILDING

Stage 5

LEADERSHIP

Stage 3

OB MODIFICATION

Stage 4

STRESS & WELLBEING

Stage 2

ATTITUDES & BEHAVIOURS

Stage 1

• Identify and develop understanding of the key factors associated with the marketing of services.

• Marketing, management, and measurement of services

• Service design, delivery, and quality. – a alternative look at the Marketing mix

• Focus on the Retail sector (but will look at other industries such as tourism and hospitality)

• We are all consumers, and this can be your primary source of learning as we pay attention to the when, how and why of what we buy.

• Different theories of consumption (pre-consumption and post-consumption behaviour)

• Stages of the Marketing Research Process.

• Consumers as Learners & Importance of Attitudes, The Self & Motivations on Behaviour

• Understanding & Influencing consumer behaviour in a digital world

SERVICES & RETAIL MARKETING

UNDERSTANDING CONSUMERS & MARKETS

Course/Subject Q&A

Hear from your Peers

Amy Scott - Class RepFraser Groom