ICONS PRESENTATION

Propaganda and advertising

Francisco Silva nº12 Tomás Vieira nº26

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Propaganda

Advertising

Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is being presented as it can be found in a wide variety of different contexts.

Advertising refers to the promotion of products or services through various media channels, with the aim of generating sales and creating brand awareness. It can use several ways to reach to us, such as modes of persuasion (pathos, logos, ethos) and different types of advertising (media advertising, direct mail, Broadcast advertising)

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propaganda techniques

repetition

Testimonials and Authority Figures

Emotional appeal

Censorship and Control of Information

simplification and stereotyping

Demonization and Dehumanization

Manipulation of Facts and Statistics

Is all propaganda bad?

VS

modes of persuasion

authority

reciprocity

Ethos

linking

pathos

consistency

scarcity

social proof

logos

Types of advertising

Social media advertising

direct mail

Broadcast advertising

print advertising

Out-of-home advertising

Types of ads

advertainment

advocacy ads

subtle ads

what is the limit?