ICONS PRESENTATION

Francisco Silva nº12Tomás Vieira nº26

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Propaganda and advertising

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Advertising

Propaganda

Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is being presented as it can be found in a wide variety of different contexts.

Advertising refers to the promotion of products or services through various media channels, with the aim of generating sales and creating brand awareness. It can use several ways to reach to us, such as modes of persuasion (pathos, logos, ethos) and different types of advertising (media advertising, direct mail, Broadcast advertising)

propaganda techniques

Demonization and Dehumanization

Testimonials and Authority Figures

Manipulation of Facts and Statistics

Censorship and Control of Information

repetition

simplification and stereotyping

Emotional appeal

Is all propaganda bad?

VS

modes of persuasion

scarcity

linking

authority

social proof

consistency

reciprocity

logos

pathos

Ethos

Types of advertising

print advertising

direct mail

Out-of-home advertising

Broadcast advertising

Social media advertising

Types of ads

subtle ads

advocacy ads

advertainment

what is the limit?