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Advertising & Stereotypes

antunesjleonor

Created on May 26, 2023

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Transcript

Advertising and Stereotyping

Advertising and Stereotyping

Directed by

Ana Justino nº2Leonor Antunes nº16

Types of stereotypes

Gender

Racial

Beauty

weight and height

woman takes care of household chores

other races are inferior

hair, eye and skin color

Man is superior

Facts

Graphic 1

Graphic 2

Brand Exemple

Dove

Before

Nowadays

Questions

Do you believe that stereotypes stop existing at all in advertising?

Why did companies stop doing stereotyped advertising? Do they really believe in a diversified and all equal world or just not to screw up the company's image?

Thanks!

Thanks!