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Advertising & Stereotypes
antunesjleonor
Created on May 26, 2023
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Transcript
Advertising and Stereotyping
Advertising and Stereotyping
Directed by
Ana Justino nº2Leonor Antunes nº16
Types of stereotypes
Gender
Racial
Beauty
weight and height
woman takes care of household chores
other races are inferior
hair, eye and skin color
Man is superior
Facts
Graphic 1
Graphic 2
Brand Exemple
Dove
Before
Nowadays
Questions
Do you believe that stereotypes stop existing at all in advertising?
Why did companies stop doing stereotyped advertising? Do they really believe in a diversified and all equal world or just not to screw up the company's image?
Thanks!
Thanks!