SOCIAL MEDIA

LUISA FERNANDA MARULANDA ROJAS

SOCIAL MEDIA

It is within the world of marketing, and especially digital marketing, where social media is more relevant, companies focus their efforts on increasing their visibility on these "social media" in order to attract the largest possible number of users.

The term Social Media acquires vital importance with the irruption of social networks, the pillar of social media and which have completely revolutionized the way in which users interact with each other and generate and share information.

INCLUDES *Social networks – Facebook, Twitter, Linkedin, Google+. Interactive platforms where communities come together to share common interests, from family news to a passion for cloud photography. *Blogging – WordPress, Blogger, Typepad. Publication of articles created within your website on topics of interest to your community and potential customers. If you don't already have it, consider starting to write a business blog.

*Geolocation – Foursquare, Facebook Places, Google+ Local. Although its sharing features could classify it as a social network, its special feature of allowing a business to be found on mobile devices makes it a tool that requires a separate strategy. *Bookmarks – Delicious, Pearltrees, StumbleUpon. Allows content to be indexed or marked so that it can be found by people who are searching within these networks. *Multimedia – iTunes, Livestream, YouTube, Vimeo, Spreaker. It includes all the tools that allow you to share multimedia content in video and audio (podcasts).

ADVANTAGES: 1. Instant communication without borders 2. Social complaints with exponential reach 3. Greater professional visibility 4. Potential conversions 5. Favorable space for customer service 6. More visibility for the brand

DISADVANTAGES: 1. Less face-to-face contact 2. Risks to personal image 3. Safety hazards 4. Possible image crises 5. Negative reviews and trolls