BUT Anglais

lycée La Merci littoral

17/10/2022

Aurélien HACHE

BUTu33 FDRC

70

24

The type of customers are those who come to arrange their apartments, to refine the interior decoration or to pass to a superior piece of furniture

But is a company specialized in furniture and household appliances, the company has 7 sectors of activity: -Furniture -Literacy -Household appliances-Image and sound -Decoration -Kitchen - Office automation

What is BUT?

But also exclusive brands: Linea Nature, Modern Living, Time, Zandiara, BX Gaming, Drawer

In terms of connected devices we have

BUT has countless brands in each department

Catchment area

Castorama CarrefourGifi

INDIRECTS

DIRECTS

Competitors

BUT

retention

Strong points

Bigger sign, more products, strategic location of the store (odysseum).

ConforamaIkeaDartyBoulanger

BUT challenge, especially furniture/upholstery, lighting

Offers the same products but is part of the BUT brand

But is a large brand known throughout France, thanks to word of mouth or advertising, But offers good products without monetary exegeration, many events throughout the year / discount, full of service offered, customer salesman relationship pleasant, availability of salesmen in store very present and followed in terms of advice when visiting the store

retention

loyalty details

The different types of BUT loyalty

e-commerce

Discount

Card

Events

Website, social networks, online ordering, inventory management

Immediate discount on some products, including sofas, beds, furniture, seats without having the card

Payment card, offers a multitude of free services

Seasonal events, decoration of the store during festive periods, offer of products in relation to current events

Digital tools

A paying card (15€) that acts as a payment card, offers a multitude of services such as 2% of the total amount of a purchase, participation in private events, 2 hours of free van, voucher every year

Card

Fidélisation

Events

Numerous events are held to increase the number of loyal customers or to maintain contact with those who already have the card, including seasonal events, blackfriday

Digital tools

- Watch BUT news-Discover products-Access to BUT collection videos on youtube

Facebook / Instagram / Pinterest / Youtube / Twitter

Interactive kioskMail satisfaction questionnaire

GRC CRM

Conclusions

Website :

- Online shopping-After sales service-Help and advice-Account-Location of a BUT store

Digital tools

-Loyalty Sales Training - Method-Payment Card and Services-Simplicity Package

Analysis of my daily contribution to theFDRC during the PFMP

premiere

Vendor Loyalty

During my last internship, I carried out a customer loyalty action, I challenged the salesmen who had to open the maximum number of loyalty cards in a given time, this event allowed us to get 6 additional customers.