Oral d'ETLV Coca Cola

The Coca-Cola Company

Characterisation

• Human resources : 16,000 employees
• Financial resources : 43 billion dollars turnover and 8 billion dollars profit
• Material resources : 863 factories and 10 million points of sale
• Intangible resources : strong reputation, registered patents and various brands

• Private for-profit company
• Created in 1892, in Atlanta, Georgia
• Production and sale of drinks (secondary and tertiary sectors)
• International company
• Very large company

Opportunities

Growing demand for non-carbonated, energy, healthy and natural drinks

Threaths

Strict regulationsPressure to reduce greenhouse gas emissions and waste production

Weaknesses

Intense competitonConsumers less dependent on carbonate drinks

Strengths

Recognized brand in the worldLarge portfolio of brands

SWOT

How does Coca-Cola answer to consumer demand through its CSR approach ?Axis 1 : Identities and exchanges

CSR approach

Safe and fair work environment, professional development, promote diversity and inclusion

Support local initiatives, contribute to economic development

Employees

Local communities

Recycling, reducing carbon footprint

The environment