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Oral d'ETLV Coca Cola
Elina Navarro
Created on May 13, 2023
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Transcript
The Coca-Cola Company
Characterisation
- Human resources : 16,000 employees
- Financial resources : 43 billion dollars turnover and 8 billion dollars profit
- Material resources : 863 factories and 10 million points of sale
- Intangible resources : strong reputation, registered patents and various brands
- Private for-profit company
- Created in 1892, in Atlanta, Georgia
- Production and sale of drinks (secondary and tertiary sectors)
- International company
- Very large company
SWOT
Strengths
Opportunities
Growing demand for non-carbonated, energy, healthy and natural drinks
Recognized brand in the worldLarge portfolio of brands
Strict regulationsPressure to reduce greenhouse gas emissions and waste production
Threaths
Intense competitonConsumers less dependent on carbonate drinks
Weaknesses
CSR approach
The environment
Recycling, reducing carbon footprint
Support local initiatives, contribute to economic development
Local communities
How does Coca-Cola answer to consumer demand through its CSR approach ?Axis 1 : Identities and exchanges
Employees
Safe and fair work environment, professional development, promote diversity and inclusion