2023 Marketing Presentation_Christina Gibson
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Created on May 11, 2023
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REALTOR®
CHRISTINA GIBSON
Proposal
Your Marketing
I AM READY TO SELL MY HOME
I AM READY FIND MY DREAM HOME
closing
next steps
getting your home ready
marketing strategy
about my brokerage
meet our team
SELLER
meet our teaM
meet our teaM
Led by Linda Burnett, Realtor®, CB&A-powered Realtors, ExCITE Realty Group comprises Amalia Ohe, Realtor®, Silvia Daughterty, Realtor®, Cassidy Chau, Realtor®, Ally Sharps, Realtor®, Christina Gibson, Realtor®, Chloe Ryan, Realtor®, and Jerry Reeves, Realtor®. With a focus on clients' priorities—Experience, Commitment, Integrity, Truth, and Excellence—Excite Realty Group is an acclaimed team specializing in assisting Home Buyers & Sellers, Market Knowledge, Negotiation, and Design.
Realtor®
Introducing Christina Gibson, the go-to real estate professional for all your property needs. Whether you're buying, selling, or renting, Christina's extensive knowledge and expertise make her the perfect partner to guide you through the process. Dedicated to understanding your unique requirements, Christina works diligently to find the ideal home for buyers, ensuring they get the best value for their investment. For sellers, she excels in accurately pricing properties and implementing effective marketing strategies to maximize returns. Her exceptional skills in contract negotiations and her commitment to open communication make every transaction a smooth and enjoyable experience. Christina's passion for real estate shines through in her unwavering dedication to her clients, helping them navigate the intricacies of the property market with ease. With a strong track record of success, she consistently delivers outstanding results, earning the trust and loyalty of her clients. Don't leave your real estate journey to chance – connect with Christina Gibson today for expert guidance, personalized service, and the ultimate peace of mind.
BROKER ASSOCIATE
CHRISTINA GIBSON
Audrey P., Home Seller
“Cassidy simply went over and beyond to help with the sale of our home. She was in constant communication with us and was very responsive to any questions we had. The process was easy and stress-free! Anyone looking to buy or sell, Cassidy is your girl!!”
Read more
client testimonials
Helping People Find Their Way Home
meet my brokerage
About CB&A
CB&A, Realtors is a team of skilled professionals dedicated to providing awesome experiences for our agents, our clients, and our communities. Mixing traditional methods with cutting-edge technology, we are excited for the opportunity to show you how we are re-defining the way homes are sold in today’s market.
We are here to serve as your guide. Our goal is to sell your property for the most amount of money in the least amount of time. We want to be your Realtor® for life, not just this sale. So, our service will extend well beyond the closing table.
What to expect
Did you know?
There are 20+ people involved in each home sale. We will handle these for you and take as much of the stress out of your move as we can.
- CB&A funds summer camp for those who otherwise could not afford to experience camp
- Scholarship program for students studying to be the next generation of entrepreneurs
- Our partnerships involve those featured below, and many more
WE MARKET DIRECTLY TO BUYERS AND realtors
Marketing strategy
MARKETING STRATEGY
My marketing strategy works to sell your property faster and for more money! It takes away the stress, anxiety, and guesswork out of selling your home. As I walk you through my marketing plan, you’ll see all the different ways I connect with potential buyers.
batch texting
We send a text to our database of potential buyers announcing that your property is now on the market. I can also send reminders and updates about your property at any time.
If we decide to host an open house, I can easily announce it on the Property Site, with big, eye-catching visuals that will attract potential buyers.
open house announcement
epostcard
I can send an email that showcases your property to all of our leads. This is an easy and effective way to target potential buyers directly.
stats
We believe in transparency and being in regular contact with you. We will send you weekly stats about the interest we receive, where our leads are coming from, and what changes we can make if any. When you know, what I know we can make better informed decisions together.
listing video
I also create an SEO-friendly YouTube video that goes live at the same time as the Property Site. This video features all the images of your property. In the video's info section, I also include ways to contact me about your property.
property website
The centerpiece of my marketing campaign is the Property: a sleek mobile-friendly website dedicated to your listing, with beautifully displayed images and over eight different ways for potential buyers to contact me about your property. It also contains lots of info, including current weather, neighborhood schools, a mortgage calculator and more.
Just listed & just sold Postcards
Just listed and just sold postcards successfully showcase the listing and helps create ‘buzz’ in the neighborhood.
printable flyer
I create a beautiful flyer that potential buyers can print or email to their friends right from the Property Site. When anyone prints or emails the flyer, I receive their contact information, which means our number of warm leads increases.
24hr info line
People who call or text the number on our For Sale sign get information about your property. This allows us to capture their contact info and we can reach out to these potential buyers immediately.
online exposure
We list your property on additional real estate websites to ensure that it gets the most exposure possible
social media
I have followers on social media who are looking to buy. I regularly post info about your property on Facebook, Instagram, Pinterest and Linkedin and engage with every follower who shows interest in your property.
lead generation
As you can see, every component of my marketing campaign is built to capture leads, we reach more people in a shorter period of time, which can lead to a quicker sale of your property.
truth
Excellence
experience
Integrity
commitment
Consumers associate eXcite with the brand that offers:
The power of brand
important factors that will help get your home sold!
getting your home ready
- Valuation
- Preparing Your House for Showings
- Potential Enhancements
- Staging Options
conditioning the property to sell
Interior Checklist
CLICK HERE TO SEE AFTER STAGING
2021 NAR Profile of Home Staging
- Remove the clutter
- Put extra furniture in storage
- Organize Closets & Cabinets
- Depersonalize Decor
The way you live in your house and the way you sell your house are two different things.
home staging
Exterior Curb Appeal Checklist
- Keep the lawn manicured
- Clear walkways
- Trim and maintain landscaping
- Pressure wash house and driveway
Many buyers will immediately eliminate a property from consideration based on its drive-by appearance
CURB APPEAL
Listings with Professional Photographs sell for up to 32% more!
professional photography
Pricing can be one of the trickiest parts of this process. We want to price your home so that it gets the maximum exposure without leaving any money on the table. We will, together, devise a pricing strategy to drive showings and get your home sold quickly.
pricing your house to sell
Source: 2017 National Association of REALTORS® Profile of Home Buyers and Sellers
We will position your home to be seen by the most people in the most places!
- Internet
- Realtor
- Yard Sign
88% of Home Buyers come from three primary sources:
How Buyers found their homes
maximum online exposure
Your property will be featured on over 700 real estate websites
mobile exposure
Your property will have its own web address! We build a mobile-ready site just to feature your property on the web. We then drive traffic from all over the internet back to that site to help find the right buyer.
are you ready to get your home sold?
next steps
- Determine pricing strategy
- Listing agreement, disclosures, & addenda
- Initiate the marketing plan
- Install lock-box & yard sign
- Schedule photography
Next steps
Realtor®
LET'S GET STARTED!
THANK YOU
CHRISTINA GIBSON
closing
next steps
finding the right home
about my brokerage
meet our team
BUYER
meet our teaM
meet our teaM
Led by Linda Burnett, Realtor®, CB&A-powered Realtors, ExCITE Realty Group comprises Amalia Ohe, Realtor®, Silvia Daughterty, Realtor®, Cassidy Chau, Realtor®, Ally Sharps, Realtor®, Christina Gibson, Realtor®, Chloe Ryan, Realtor®, and Jerry Reeves, Realtor®. With a focus on clients' priorities—Experience, Commitment, Integrity, Truth, and Excellence—Excite Realty Group is an acclaimed team specializing in assisting Home Buyers & Sellers, Market Knowledge, Negotiation, and Design.
Realtor®
Introducing Christina Gibson, the go-to real estate professional for all your property needs. Whether you're buying, selling, or renting, Christina's extensive knowledge and expertise make her the perfect partner to guide you through the process. Dedicated to understanding your unique requirements, Christina works diligently to find the ideal home for buyers, ensuring they get the best value for their investment. For sellers, she excels in accurately pricing properties and implementing effective marketing strategies to maximize returns. Her exceptional skills in contract negotiations and her commitment to open communication make every transaction a smooth and enjoyable experience. Christina's passion for real estate shines through in her unwavering dedication to her clients, helping them navigate the intricacies of the property market with ease. With a strong track record of success, she consistently delivers outstanding results, earning the trust and loyalty of her clients. Don't leave your real estate journey to chance – connect with Christina Gibson today for expert guidance, personalized service, and the ultimate peace of mind.
BROKER ASSOCIATE
CHRISTINA GIBSON
Samantha G.Home Buyer
“Cassidy was a wonderful realtor. No matter the questions we had, she answered the best she could. If she didn’t know right away, she would get back with us as soon as she found out. Cassidy made us first time home buyers so happy to have had her help, and made the process easy. We will definitely use her again in the future. ”
Read more
client testimonials
Helping People Find Their Way Home
meet my brokerage
About CB&A
CB&A, Realtors is a team of skilled professionals dedicated to providing awesome experiences for our agents, our clients, and our communities. Mixing traditional methods with cutting-edge technology, we are excited for the opportunity to show you how we are re-defining the way homes are sold in today’s market.
We are here to serve as your guide. Our goal is to sell your property for the most amount of money in the least amount of time. We want to be your Realtor® for life, not just this sale. So, our service will extend well beyond the closing table.
What to expect
Did you know?
There are 20+ people involved in each home sale. We will handle these for you and take as much of the stress out of your move as we can.
- CB&A funds summer camp for those who otherwise could not afford to experience camp
- Scholarship program for students studying to be the next generation of entrepreneurs
- Our partnerships involve those featured below, and many more
road to home ownership
finding the right home
road to home ownership
Get Pre-Approved
Determine Your Wants & Needs
Enter into agency relationship
Meet with Your Realtor®
road to home ownership
Decide Key Elements of Your Offer
Your Realtor® Presents & Negotiate the Offer
Woohoo! We found your dream home
Tour Available Properties
road to home ownership
Title Prepares HUD 1 Statement
Final Loan Documents Delivered to Title
Title Company
Mortgage Company
road to home ownership
Welcome Home
Close & Get the Keys!!!
Bring Cashier's Check to Closing
Read more
getting pre-approved
Mortgage pre-approval will determine how much money you can borrow for the purchase of your new home. We can refer you to a few lenders we trust will take good care of you.
tip
Quick
Remember a pre-approval letter will strengthen your position when making an offer on a home!
Read more
getting pre-approved
- Calculating your income vs. debt ratio
- Running a credit review
the process
The Process Involves:
mortgage calculator
determining homes in your price range
We will provide detailed information on properties from the Multiple Listing Service and other sources.
select a neighborhood that fits your lifestyle
We will refer you to helpful websites for your own online research.
What type of activities do you and your family enjoy?
What is the driving force for your move? (Job, Family, More Space, Schools, Lifestyle, etc)
are you ready to find your dream home?
next steps
how much should i offer?
Our primary mission is to help our Buyers through the home buying process by advocating, representing and protecting your interest in the most fiduciary way possible. Making an offer to purchase involves more than picking a price, we will review comparable properties in the neighborhood that have sold recently and negotiate to get you the best price possible.
comparative market analysis
A comparative market analysis, commonly abbreviated as CMA, is a report prepared by a Realtor to help you determine the value of a home you are intrested in purchasing. The report analyzes three or more recently sold properties similar to the home in question, usually chosen based on their similarities in size, location, age and quality. CMAs are a valuable tool that buyers can use to ensure they’re making a competitive offer on a home.
CMA
research insurance claim history
I would recommend and can refer you to an outside agency to research any previous insurance claims made on the property of interest.
- Inspections, repairs and home improvements
- Closing Cost, Points & Home Warranty
- Closing Date & Date of Possession
negotiable terms in the contract
Negotiations are complete when both parties have signed the contract!
offer Accepted
We will advise you about the importance of a home inspection and other inspections as required by law
after the offer gets Accepted
- There are no liens on the house
- The house appraised at a value equal to or greater than the agreed upon sales amount
Along the way, you will have received word that your financing has been approved. Final approval means all of the conditions on the loan have been removed.For example:
final loan approval
Just before closing we will make one last inspection of the property to ensure that the home is in the expected condition.
final walk through
We have some great companies we work with, and we will be setting you up with access to this information at the begining of the process.
- Homeowners Insurance
- Arrange for utilities & movers
We will also need to make sure that you obtain the following:
just before closing
After closing I will be checking in to see how you are enjoying
Your new Home
Realtor®
LET'S GET STARTED!
THANK YOU
CHRISTINA GIBSON