marketing

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Mohamed A. YoussefFarag KhaledRokia AbdelazizBassam KamalAli HafezMohamed Kamal

Intellisense

Intellisense's commercial marketing video

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Promotion Strategies

Place Strategies

Pricing Strategies

Product Strategies

Intellisense's Marketing Mix

Intellisense primarily offers shopping-type of consumer product

the levels of the product:1. Core Value:

• convenience
• security

2. Actual Product:

• two IoT home integration sets: Security Set, and Automation Set

3. Augmented Product:

• continuous software support
• security updates
• increased compatibility with future components
• delivery and in-house installations
• 3-year min warranty on all devices
• 5-year warranty on security-related devices

Product Strategies

Product Mix Pricing: Product Bundle Pricing & Optional Product Pricing

• Intellisense will incorporate the Price Skimming Strategy
• Intellisense will offer attractive payment plans

Pricing Strategies

1. B2B Distribution Channels:

• intermediary buisness distributors
• intensive distribution

2. B2C Distribution Channels:

• direct distribution channels
• eCommerce platforms
• exclusive distribution

Place Strategies

Intellisense's Promotional Mix Tools:

Promotion Strategies:

1. Direct & Digital Marketing:

• Ads on social media platforms and online advertising platforms
• Influencers, word-of-mouth, and affiliate marketing
• Search engine optimization (SEO)

2. Personal Selling & B2B Marketing:

• Small promotional and informative kiosks
• B2C sales members and representatives
• B2B Business Relationship agents for Partnerships

Intellisense's Marketing Mix Analysis

• The competitive advantage Intellisense's Marketing Mix provides lies primarily in the scale of its execution.
• However, this competitive advantage might recede with the advent of stronger competitors.
• Intellisense is likely to be one of the strongest competitors in the market, due to its sizable headstart on market share and brand image.

Marketing Mix Analysis

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