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Sustainable Fashion


Fast fashion has become the new norm in our everyday life. Until we start realizing how this needs to be changed. A video that raises the question of the fashion industry's impact on our daily lives and provides possible solutions. Watch the video to learn more! A few hours project, filmed in Berlin.


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Can a company be 100% circular?

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Fashion has a pollution problem

Houdini Sportsware: a circular clothing company

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Introductory Video

Fashion & the Circular Economy

5 ways the CE will transform your fahsion habits

Learning Outcomes

Read the Article

Further Resources

Final Assessment

Ted Talk

Case Study

Test your knowledge

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What will I learn?






What will I learn?

Textile and clothing are a fundamental part of everyday life, and it is an important sector in the global economy. This article explores how the principles of the circular economy can be applied to the fashion industry.

Why is the fashion industry of today not sustainable? What is the actual impact of the textile economy? What opportunities are for innovative business models that can be employed in the fashion industry?

Fashion and the Circular Economy

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5 ways the circular economy will transform your fashion habits

This article explores how the circular economy aims to address the environmental, social and waste impacts whilst changing our consumer habits. 1. You'll rent out your next outfit (and know its resale value) 2. Sales triggered by oversupply will be less common 3. You'll repair items when hems tear and zippers break 4. You'll wear more new clothing made from recycled materials 5. Your jeans will get a redesign

What have you learned?

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Houdini sportswear, named after the famous escape artist is trying to break out of the box which represents the traditional way the fashion industry has worked for hundreds of years. It tears down the barriers and leads the industry towards a more nature centered future. In the following case study we are going to present Houdini’s development journey from a simple outdoor sportswear brand to a circular clothing company. They outgrew their original purpose as they moved toward sustainability and now their focus is to become carbon negative, meaning they are even reducing the general CO2 levels and not just stopping their own emissions.


Natsai Audrey Chieza is a designer on a mission to reduce pollution in the fashion industry while creating amazing new things to wear. In her lab, he noticed that the bacteria Streptomyces coelicolor makes a striking red-purple pigment, and now she's using it to develop bold, color-fast fabric dye that cuts down on water waste and chemical runoff. She isn't alone in using synthetic biology to redefine our material future.

Fashion has a pollution problem -- can biology fix it? | Natsai Audrey Chieza

In episode 48 of the Outdoor Minimalist podcast, host Niclas Bornling explains and discusses what is means to have a circular product range as a company and how to get there. Niclas is an international Swede that has lived and worked in France and the US, currently living in Portland, OR—married to an amazing woman from Portland and father of two boys. He has spent most of his career in the outdoor and sports industry. Together with sailing and skiing, one of his biggest passions is the concept of a brand and how this intangible thing can connect on an emotional level with people. He hates the word “consumer” and envies people who believe. One day he’ll start a blog, and it will be called ”I don’t know.”

Can a company be 100% circular? | Outdoor Minimalist Podcast

Final Assessment

You are one step away from completing this EduZine! To complete this step, you must take a final test that will be centered on the course topics that you have covered. It brings together your prior knowledge and the knowledge that you have acquired during this session!

Barak Obama

Your voice can change everything!

3 creative ways to fix fashion waste



The True Cost



Fashion Transparency Index 2022



How to be a fashion revolutionary



The life cycle of a T-shirt



Redesigning the future of fashion



Further resources

Click on any of the resources to view them!