Doing business in Tunisia

ROUKAIA HAFsa

Doing business in tunisia

06

2021-2022 Political Crisis

05

High temperatures

Weaknesses and Threats

01

Infrastructures

02

Public Transportation

04

Unsafety

03

Airlines

• Steady progress and gradual economic growth.
• MENA's exception: de-politicization of the military, rule of law, respect for human rights, freedom of speech, freedom of association.

changes with democratic system

STRATEGIC LOCATION

Situated at crossroads of Europe, Middle East and Africa.Central position in Mediterranean. Access to numerous markets for companies.

TIME TO REACT

Ranked 2nd in Africa as having the best working environment according to the ranking "African Countries of the Future 2013/2014"

2019 Ease of Doing Business in Tunisia: 78th among 190 economies, according to the latest World Bank Annual Rating (2018).

ease of doing business

3rd

most innovative Economy in Africa (Global Innovation Index, 2020, WIPO)

1st

ranked in North Africa for scientific and technical articles

Member of COMESA, Common Market for Eastern and South Africa with 625 million consumers.

Advanced partner status with EU with a Deep and Comprehensive Free Trade Agreement (DCFTA)

Free Trade Agreement with Morocco, Egypt, Jordan and Turkey

New Investment Law 2016

• guarantees freedom of investment in the majority of sectors
• Freedom of transfer profits and capital gains
• simplified procedures of implementation
• Intellectual property’s protection
• ease to import and export with simplified customs procedures.

related to engineers and also technicians, as well as in textile.

spreading out of traditional sector

Competitive Cost of Labour

Younger Generations

new graduates per year

+65.000

Tunisia's business opportunities

• Over 1800 companies, 12% of which have 100% foreign capitalization
• +7% average annual growth rate
• nearly 80000 direct jobs

Digital Sector

• 1st exporting sector (it used to be textile industry)
• 7th supplier of EU for Electrical Machinery
• Top 3 producer of automotive components in Africa.

Mechanical and Electrical Industries

• 1st in Africa as an exporter of organic products.
• +1000 companies (+120 foreign participation)
• +75000 direct jobs.
• Promising niches related to organic products.
• OLIVE OIL: real symbol of wealth.
• Dates and almonds.

Agribusiness Sector

Among the world leading providers in apparel.

• +1690 companies (83% totally exporting), +175000 jobs, +1200 foreign companies (+125000 jobs). Mainly oriented for export.
• In Europe: 1 garment over 3 is made in Tunisia
• In France: 1 jean over 3 is manufactured in Tunisia.
• 9th largest supplier of EU, 2nd supplier of France.
• UNITED COLORS OF BENETTON, CELIO, GUESS, ZARA, ADIDAS.

Textile and Apparel Industry

Tunisia's only luxury industry

Crises after terrorist attacks and Covid-19

Hotellerie

In Tunisia, brands positioning is different: easily exclusive.

Inditex brands: zara

KFC

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Coca Cola Commercial in Western Countries

Coca Cola Commercial in Tunisia

thank you.