GENIAL BIO

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Motivations

Price style quality values

• Lack of quality materials that are souced ethicaly
• Lack of brands that are transparent and honest

• To have clothing that is environmentally friendly but unique
• Try to avoid fast fashion
• Try to support local fashion
• express herself

• Organic coffee
• Unique clothing
• Painting
• Traveling
• biking
• Being with friends

Frustrations

Goals

Likes

Personality

MatureTrustworthyLoyal Open-Minded Creative

Bio

Cara Rosa is a passionate person that expresses herself through her photography projects. She studies in Milan where some of her family is from but has mostly grown up in Cornwall, UK. She is creative, trustworthy and honest and that translates to her values. For her, it's important for big corporations to take accountability and focus on saving the planet.

progressive

• Female
• 18-24 age group (Gen Z)
• UK (Cornwall) and Italy
• Occasional profit from sold photography and stickers through a website (5,000e yearly)

• Raised in the UK and Italy
• Has been raised in an international background their entire life. Grew up in the coast of UK but studies currently in Milan, Italy.
• Became passionate about photography through her travels.

Demographics

Background

• 24
• Fashion design student

QUOTES

relaxed

Lydia Smith