Steam

PRESENTATION

Steam

Start

Agenda

General Information

Facts & Figures

Why is it a disrupter?

Times before Steam

Steam

General Information

General Information

• Online platform for gaming
• created by Valve Corporation in 2003
• direct relationships between creators and customers

• offers about 30.000 different games
• download for free
• available for all Windows Systems and Mac OS X 10.5.8. or 10.6.3

steam - home page

General Information

• so successful, even Microsoft sells their games through it
• steam account for digital platform
• informs on updates and software patches
• bundle deals and discounted games

• $100 fee for adding a game to the store
• splitted cut:
• $10 mio -> 30%
• $10-$50 mio -> 25%
• up to $50 mio -> 20%

steam - news

steam - Update

steam - bundle deal

Steam

Facts & Figures

Facts & Figures

120 million monthly active users worldwide

2.6 mio new game buyers per month, purchase increase by 24.1%

biggest game on Steam is CSGO with over 1.3 mio players worldwide

game developers generated 50-99% of their annual revenues

Steam

Why is it a Disrupter?

why is it a disrupter?

direct contact

Community

Fast buying

• steam library -> view statistics, achievements and more
• Steam Chat and Game Hubs
• Steam Workshop

• buy a game online and install it directly on your computer
• different paying methods

• updates
• trailer for new releases and early access
• games ratings
• sale up to 75% off

why is it a disrupter?

why is it a disrupter?

direct contact

Community

Fast buying

• steam library -> view statistics, achievements and more
• Steam Chat and Game Hubs
• Steam Workshop

• buy a game online and install it directly on your computer
• different paying methods

• updates
• trailer for new releases and early access
• games ratings
• sale up to 75% off

why is it a disrupter?

Steam

Times before steam

TIMES BEFORE STEAM

• BOUGHT GAMES IN A SHOPPING MALL OR GAME STORE
• DECENT STOCK OF GAMES
• EMPLOYEES GAVE ADVICES

• TEST GAMES IN STORES

• NO EARLY ACCESS AND DEMO VERSIONS

• Marketing through magazines and tv spots
• some discs in Pc gaming magazines

• need a computer with a cd driver
• the cd must be in the driver for playing the game

• big box with manuals
• no automatic updates and patches -> find a website for download

• to sell -> find a publisher and persuade them that the game has commercial potential

Now

In the past

TIMES BEFORE STEAM

• BOUGHT GAMES IN A SHOPPING MALL OR GAME STORE
• DECENT STOCK OF GAMES
• EMPLOYEES GAVE ADVICES

• TEST GAMES IN STORES

• NO EARLY ACCESS AND DEMO VERSIONS

• Marketing through magazines and tv spots
• some discs in Pc gaming magazines

• need a computer with a cd driver
• the cd must be in the driver for playing the game

• big box with manuals
• no automatic updates and patches -> find a website for download

• to sell -> find a publisher and persuade them that the game has commercial potential

Sources

https://store.steampowered.com/about/?l=german

12th April 2022

https://www.valvesoftware.com/de/about

https://digital.hbs.edu/platform-digit/submission/steam-the-gaming-platform-before-there-were-platforms/

https://www.pcgamer.com/steam-versions/

https://cs-agents.com/blog/steam/

https://www.statista.com/topics/4282/steam/#topicHeader__wrapper

https://hackernoon.com/how-steam-apple-and-google-use-their-monopoly-in-the-gaming-industry-1k2q3yic

THANKS!