PRESENTACIÓN GENIAFLIX

S.Salguero

Marketing Strategy

TheOneFashion

- Start-up Plan

- Contingency Plan

4. Economic Plan

- Email Marketing

- Offline Marketing

- Outbound Marketing

. SEM

. SEO

- Inbound Marketing

3. Operational Marketing

- SMART Marketing Goals

- KPI's

2. Strategic Marketing

- SWOT

- Competitors Analysis

- Audience

1. Analytic Marketing

NEGATIVE

Competi

opp.

ARTISTS

BRAND

- Audience (target & buyer persona)

1. Analytic Marketing

agencies

competitors

TABLE

facts

- SWOT

. Production

- Competitors analysis

GOALS

KPI'S

- Let's name some initial KPI's and SMART goal

2. Strategic Marketing

outbound

offline

email

Inbound

- I want to focus the strategy on creating content, having a good digital presence and executing the Inbound Marketing methodology.

3. Operational Marketing

RETURN

+info

- SEM

+LinkBuilding

+LinkedIn

+Pinterest

+Facebook & Instagram

+YouTube

+Blog

- OnPage

- OffPage

+info

- SEO

See

See

- Start-up Plan

For an optimal elaboration of the audiovisual content it would be convenient (if possible) to invest in the following material:

To carry out this initial marketing strategy with satisfaction we would need an intern or junior (part-time) with the following skills:

4. Economic Plan

- Contingency Plan

- Videos created with personal mobiles (if we really want a good quality of both audio and video, this option is not advisable). - Investing only in the microphone and gimbal - We will create the posts ourselves in illustrator - Video editing with online tools- Blog post creation with Fiverr

TheOneFashion

THANKS

RETURN

making-of

video-clip

day-to-day

campaign

teaser

A compelling YouTube strategy with interesting and engaging content, not informative videos.

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- Only TheOne Fashion

- Duplicate post from Instagram.

2. Our WhitLabel Feed

- Overview of TheOne Fashion.

Facebook

1. TheOneFashion Feed

Instagram

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• Lives in berlin
• Is still in college and studying graphic design
• Wants to set up her own brand with her graphic designs
• Doesn't know about fashion
• Doesn't have much influence, moreover, he finds it difficult to relate to others
• He is the son of a very influential person with high purchasing power
• He has a private instagram account
• He relates mostly at his father's events
• His decisions are subject to his father's acceptance.

PHILIP

• Lives in london
• She is an stylist and has a large network of followers
• Already has a fashion brand
• Produces small quantities but wants to expand
• Has neither time or knowledge of production stages
• She is not a designer, she only made printings but now she wants a complete collection (last trends)
• She is quite egocentric and hard to surprise
• Has a personal blog
• She is always looking for trends on social networks, especially on Instagram and Pinterest
• She is entrepeneur and likes to make her own decisions

EMMA

• Lives in frankfurt
• Is a musician
• Has a large influence and followers
• Wants to create a fashion brand
• Has a general idea but needs to be able to translate it into reality
• He has no time and is looking for a complete solution (creation - production - delivery)
• He is always connected to social networks (facebook&instagram)
• Likes to make his own decisions but always looks for advice
• Hes dream is to scale his brand

KARL

ARTISTS PERSONAS