PRESENTACIÓN GENIAFLIX

TheOneFashion

Marketing Strategy

S.Salguero

1. Analytic Marketing

- Audience

- Competitors Analysis

- SWOT

2. Strategic Marketing

- KPI's

- SMART Marketing Goals

3. Operational Marketing

- Inbound Marketing

. SEO

. SEM

- Outbound Marketing

- Offline Marketing

- Email Marketing

4. Economic Plan

- Start-up Plan

- Contingency Plan

1. Analytic Marketing

- Audience (target & buyer persona)

opp.

ARTISTS

NEGATIVE

BRAND

Competi

- Competitors analysis

. Production

agencies

competitors

facts

- SWOT

TABLE

2. Strategic Marketing

- Let's name some initial KPI's and SMART goal

GOALS

KPI'S

3. Operational Marketing

- I want to focus the strategy on creating content, having a good digital presence and executing the Inbound Marketing methodology.

outbound

offline

email

Inbound

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- SEO

- OnPage

+info

- OffPage

+Blog

+YouTube

+Facebook & Instagram

+Pinterest

+LinkedIn

+LinkBuilding

- SEM

+info

4. Economic Plan

- Start-up Plan

To carry out this initial marketing strategy with satisfaction we would need an intern or junior (part-time) with the following skills:

See

For an optimal elaboration of the audiovisual content it would be convenient (if possible) to invest in the following material:

See

- Contingency Plan

- Videos created with personal mobiles (if we really want a good quality of both audio and video, this option is not advisable). - Investing only in the microphone and gimbal - We will create the posts ourselves in illustrator - Video editing with online tools - Blog post creation with Fiverr

THANKS

TheOneFashion

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A compelling YouTube strategy with interesting and engaging content, not informative videos.

day-to-day

making-of

video-clip

campaign

teaser

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Instagram

1. TheOneFashion Feed

2. Our WhitLabel Feed

Facebook

- Overview of TheOne Fashion.

- Duplicate post from Instagram.

- Only TheOne Fashion

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ARTISTS PERSONAS

EMMA

KARL

PHILIP

• Lives in frankfurt
• Is a musician
• Has a large influence and followers
• Wants to create a fashion brand
• Has a general idea but needs to be able to translate it into reality
• He has no time and is looking for a complete solution (creation - production - delivery)
• He is always connected to social networks (facebook&instagram)
• Likes to make his own decisions but always looks for advice
• Hes dream is to scale his brand

• Lives in london
• She is an stylist and has a large network of followers
• Already has a fashion brand
• Produces small quantities but wants to expand
• Has neither time or knowledge of production stages
• She is not a designer, she only made printings but now she wants a complete collection (last trends)
• She is quite egocentric and hard to surprise
• Has a personal blog
• She is always looking for trends on social networks, especially on Instagram and Pinterest
• She is entrepeneur and likes to make her own decisions

• Lives in berlin
• Is still in college and studying graphic design
• Wants to set up her own brand with her graphic designs
• Doesn't know about fashion
• Doesn't have much influence, moreover, he finds it difficult to relate to others
• He is the son of a very influential person with high purchasing power
• He has a private instagram account
• He relates mostly at his father's events
• His decisions are subject to his father's acceptance.