GENIAL PRESENTATION

BetterHealth GmbH

Happy Me!

Agenda

• Mission Statement
• Current Situation
• "Castle Vitzenburg"
• The Idea

• Corporate objectives
• Market analysis
• SWOT analysis
• Marketing objectives and strategies
• Budget- year 0 to 3
• Future

• Conclusion

Mission Statement

Happiness is the path to health!

Stress-free lifestyle

Healthier future

Improve the quality of life

Mission Statement

• “Good health is not something we can buy. However, it can be an extremely valuable savings account.” – Anne Wilson Schaef

• “Physical fitness is the first requisite of happiness.” – Joseph Pilates
• “A fit body, a calm mind, a house full of love. These things cannot be bought – they must be earned.” – Naval Ravikant

Current situation

-2 million patients are treated -different departments -1.126 preventive and rehabilition facilities in Germany -assist in recovery -Mission: continue their lives in an self-determined manner

Castle Vitzenburg

The Idea

Rehabilitation facility

Services:

General Idea: Focusing on orthopedic Hotel atmosphere

• Sports therapy
• physical therapy with massages, cold-heat or water applications
• occupational therapy
• psychological counseling
• health education and nutritional counseling

Great customer service

Market segmentation

Geographics

• Sallekreis district
• sothern Saxony Anhalt
• Border with Thuringia and Saxony
• 23 Nature reserves
• 25 rehabilition clinics
• bypass to the main roads
• train of the deutsche bahn
• 3 clinics in Querfurt
• rhyolith are mined for gravel extraction
• The Company L. Stroetmann maintains a production site

Demographics

Average age

93.122

45,86

80%

49.71%

94.201

40%

48,78

50.29%

Future Population

Behavioral

Querfurt received 1st place in an engagement competition in 2020

the town received a price of 25.000 Euro in a nationwide competition for the project “Municipalities create diversity”

• High nurses turnover rate
• Bureaucracy and the need for brand culture
• compared to other rehabilition, facility is smaller and inexperienced
• limited service line

• establish high-quality medical personnel
• A primary focus on quality improvement
• hotel ambience
• High success rate
• Excellent location
• Convenient parking
• strong presence in communities

• Economic or political insecurity
• Policy and legislation changes that result in budget deficits
• Pressure to reduce costs while meeting expectations of universal healthcare coverage

• Patient experience challenges
• two competitors with long traditions

• superior location/ geographic advantage
• good infrastructure
• near the border of Thuringia
• students in health care-orient to our organization
• nature surrounding
• local patients
• supportive citizenship
• Collaborate with different healthcare organizations to knowledge share

Budget

Budget- year 0 to 3, 360 Million

Is it fair?

Internal

Learning & Growth Objectives

• Innovative Service: efficency, effectiveness, quality health services
• Invest a certain amount in innovation: in reserach and development
• Customer services
• Specific hygiene concept, medical and technical facilities
• 24-hour nursing care must be guarnteed
• patient catering, emergency equipment
• special waste
• ceaning stuff
• working with pharmacies
• Bulleted list

• Improve technical and analytical skills
• Improve a certain skill
• Improve employee retention
• Attract and retain the best people
• Build High-performing teams

Finaces

• Formation costs: consulting fees, legal assistance, advertising, professional traing
• staff costs
• IT
• Insurances
• extra costs

Corporate Objectives

Adapt to life with disability beyond the rehab process

Regain movement, strength and endurance

Quality treatment, "Patient friendly", respectful environment

Corporate Objectives 2

Patient safety

Cost reduction

Customer Service

Strategies

Strategies

Patient satisfaction strategy

Referral Strategy

Employee Engagement Strategy

Cost reduction strategy

Marketing Objectives

Brand recognition

Marketing Objectives

Brand awareness

Brand presence

Brand recognition

Hello Health!

-Identify your service -By utilizing symbols to convey positioning

Brand Awareness

Education

-establishing a connection between BetterHealth GmbH and our potencial audience

-Inividual type of service program -building customer loyalty -offering free screenings -Hand out literature about health topics -creating emotional bond

Brand Awareness

-For example, posting five articles on average each month on external websites-->creating brand presence.

-Using external resources-Using guest blogging and social media platforms to make our brand visibly notable -storytelling

-emotional touch

Future Plans

-Expand the range of services (more opportunity) - health tourism and recreation - develop a spa town with a long tradition - growing the brand

-corporate with local citizen for instance community work

-corporate with local investors (partnership brand growth)

Conclusion

• Connect something old with new
• rehabilition facility -healing

affect

• History with moderness
• great benefit

Thanks!