BASIC PRESENTATION

Apple

aSSIA HACHMI

Index

1. presentation

2. Chacterization

3. internal diagnosis

4. external diagnosis

Presentation

Apple is an American multinational company that creates and markets consumer electronics, personal computers and software.created by Steve Jobs, Steve Wozniak, Ronald Wayne

Issue

How Apple can make less of an impact on the environment ?

Characterization

• Purpose = profit-making
• Ultimate purpose = Ensure its sustainability

• Type of production = Production of market goods
• Field of activity = tertiary sector

• Geographical field of action = international
• Nature of activity = trading activity
• Humain ressource = employees 154000

• Financial ressource = 123,9 billions
• Technological / immaterial ressources = web site , permises , shops

Internal diagnosis :

strenghts

weaknesses

- Its capacity for innovation - Its outsized success is largely due to its ability, to develop new needs for the consumer- brand loyalty

- communication strategy relies on its shops - not feel the need to have excessive spending on advertising - dependent on his turnover

External diagnosis :

opportunities

threats

- Their 92% customer retention rate is impressive.- highly qualified professional - reinvestment in research and development

- Increased competition - Lots of counterfeiting - threat of greenpeace in relation to the recycling and polluting components used by apple

Solution

• using renewable energy
• save or preserve resources

• use environmentally friendly materials
• reducing greenhouse gas emissions

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