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Produktpolitik-Station1

Lydia Funke

Created on April 8, 2022

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Transcript

Maßnahmen der Produktpolitik

Produktinnovation
Produktvariation oder -modifikation
Produkteliminierung
Produktdiversifikation
Produktdifferenzierung
Alles verstanden?

Photo by Taylor Kopel on Unsplash

Maßnahmen der Produktpolitik

horizontal
vertikal
Produktdifferenzierung

Verstanden!

Photo by Taylor Kopel on Unsplash

Maßnahmen der Produktpolitik

horizontal
vertikal
lateral
Produktdiversifikation

Verstanden!

Photo by Taylor Kopel on Unsplash