INFOGRAPHIC PRESENTATION

Laurie BOUDIERGatien GOUTHERAUDFrédérique MELENG OGOULA

Car cash

The profit

7. our opinion about marcus strategy

6. Company after intervention

5. Marcus intervention

4. Marcus diagnosis

3. Company situation

2. company background

1. concept presentation

summary

The concept

Camping world

• The Profit
• Help struggling companies

Marcus lemonis

The Company Background

2007

Brothers needed some help

The recession

Andrew and John became managers

Bruce passed away

2006

1977

By Bruce BARON DREAMTIn Manhattan

Creation of car cash

background

The Company Situation

• Generated 13 million dollars

2006

Etablishment

• The brother relationship

Other problems

Financially

Financially

70%

vs

positive aspects

• Perfect location
• 4500 square meters

negative aspects

• The rent : 30 000$ per month
• Debt and counting : 200 000$
• Sales down

situation

Car Cash

The diagnosis of marcus

• 7,5% of the interest rate

• Getting ride of the wholesalers

• Redesign the place

• Change the sales process

• Opening more locations and signing more licensees

• Giving 300 000 $

his demand

Solutions

Diagnosis

• A slim margin

• A wrong approch with customers

• Make extra money

• The bad apparence of the building

The marcus intervention

vs

solutions

problems

Decision-making between the two brothers was not collective

Improve communication between the two brothers

Use a coach to record the advert

Changes in staff clothing and equipment

Difficulty recording the advert

Difficulty to get ride of the wholesaler

intervention

marcus

The company after marcus intervention

In profit

2000$

Transactions up

30%

More locations

New licensees

New call center

data

our strategy

• Host an auto show

• Ask the wholesalers to stop helping us

no ultimatums

How we would have done

Thanks