Gnu-It

Gnu IT

Social with Purpose

Start

01

The Pitch.

Stop wasting time on the internet and find the tools you need, easily. Welcome to the elevator pitch for Gnu-it:

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02

The VEnture.

07

The Risks

01

The Pitch

08

Why Gnu-It?

03

The Person

04

The Problem

09

The Ask

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The Solution

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My Reflections

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The Sources

CONTACT US

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06

The Business Model

03

The PERSON.

Founder

ABOUT GNU-it

Gnu-It is a creation of Over the Mooney Designs, an Educational Technology and Instructional Design Company based in the Outaouais Region, Canada.

Hayley Mooney, CD, BEng "As an Instructional Designer I always strive to be on top of new technologies. I am constantly searching for short helpful tutorials to learn new content. The idea behind Gnu-It was a job requirement for me."

EXPERIENCE

The Team

• Naval Engineer

Over the Mooney Designs will be partnering with David Beldeure of MatchPro and Aether Automation for his expertise in social media platforms and AI enhancements to business.

• Communications Specialist

• Adult Educator

• Lifelong Learner!

CONTACT

ACHIEVEMENTS

• Masters Student in Educational Technology, University of British Columbia

• Graphic Design, City of Bristol College, UK

overthemooneydesign@gmail.com

04

The Problem (1/3).

The internet is full of how-to information. We can learn anything from how to bake a cake, to advanced photo editing, to building a rocket using videos on social media platforms. We could be constantly learning and bettering ourselves every time we go online. But we DON'T. What is the issue? The platforms we go to for information were never designed to be learning tools. They were designed to entertain. To keep in touch. To network. These plaforms weren't designed for people who want to accomplish something.

#corporate 🖥

REDDIT

LinkedIn

TikTok

YouTube

Twitter

Text Platform

Social Platform

Video Platform

Video Platform

Text Platform

Professional networking site, LinkedIn learning provides professional training courses

Originally designed so anyone could post any video content they desired.

Designed to share short messages with groups of people. Originally professional.

Designed to share very short videos socially, commonly for entertainment

Designed to share and learn about topics of personal interest.

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04 the Problem (2/3).

Social media is designed to use up our time. It's in their algorithm. It's not in the best interest of these platforms for you to get the information you need, and then go and use it. They want you to stay and give you their time. But what if you need to get something done? There are a lot of people seeking tutorials on the internet- see stats HERE, and HERE. These people aren't online to have their time wasted.

Click on the screen above to watch this optional video on "Why we can't stop scrolling: how social media keeps us online instead of accomplishing anything" or RIGHT CLICK to access this video on YouTube: https://youtu.be/uBkeKv_6U4c

04 The Problem (3/3).

Even on platforms that are designed for learning, it is difficult to find what you are looking for. There is a lack of search functionality to find exactly what you need, quickly Often how-to videos are not well vetted. Even if you find the topic you want to learn, you will have to sift through hundreds of videos with rambling hosts or teachers who aren't good at sharing information. Number of views may be due to their marketing rather than the quality of the lesson.

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05

The Solution (1/3).

#corporate 🖥

To create a video lesson platform for people who are actually looking to get things done- to find an answer quickly and dependably, not a distraction from life.

Stop wasting time. Learn what you want to know, now.

05

The Solution (2/3).

#corporate 🖥

Welcome to productive social media.

FIND WHAT YOU'RE LOOKING FOR

HAVE YOUR SAY

Learn about the features Gnu-it will offer users to make their online learning experiences faster and easier so they can get back to work.

DId a video answer the question asked? Gnu-it wants to know.

Filter videos wIth an AI-enabled search engine

VIDEO FORMAT

VETTED CONTENT

Videos in Gnu-it will be ranked based on helpfulness, not views.

No more rambling videos- the Gnu-it format will be short and sweet.

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05 The Solution (3/3).

#corporate 🖥

Gnu IT

Your search:

my bike chain broke

Diagram of Gnu-It

Your filters: mountain bike no tools chain snapped beginner bike repair

Click on the interactive elements in this design prototype of Gnu-It.

How to fix your

BIKE CHAIN

Filter Ideas: Bicycle maintenance Powerlink Multi-tool Chain breaker tool Bent chain

Other Gnu-It tutorials on this topic:

Profile34 Videos 700 Helpful Votes Follow me!

Bike Fix

Chain Repair

QuickFix

BikeMeg

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The Business Model (1/2).

06

Contributors

01

High quality content will earn designers cash

#corporate 🖥

There will be several sources of revenue for Gnu-It:

Casual Viewers

02

Viewers who just want to see one tutorial can do so for free or a small fee

Subscribers

03

As Gnu-It increases in popularity subscriptions will be desireable

Advertisers

04

No in-video ads

06 The Business Model (2/2).

Gnu IT

Marketing

• Target market: All internet users
• Aim to provide how-to's for all age-groups and interests
• How to increase users:
• Advertise on interest groups where questions are often asked:
• Gaming groups
• Car Forums

• Possible partnership with other question response sites: Reddit, Wikihow, YouTube, TikTok
• Connect with sites that explain processes to create an add-on (recipe sites would have an easy Gnu-It button for how to do certain steps of a recipe, like making a meringue)

IDENTITY

07

The RISks (1/2).

#corporate 🖥

Youtube

Made for entertainment, not learning. No format or quality control requirements for tutorials.

Take a look at Gnu-It's competitors:

LinkedIn

Lessons mostly business related and may require subscription to access.

TikTok

Video length too short for full tutorial. Made to entertain (continue scrolling). No format or quality control requirements for tutorials.

Written forums, no visuals

Reddit

Not a social network: does not provide users a chance to rate helpfulness. Search capabilities less effective than Gnu-It

WikiHow

07 The RISks (2/2).

Starting up is hard to do. Here are some of the initial challenges for Gnu-It:

• Drawing in contributors and users
• Solution:
• Marketing on forums
• Linking with other how-to sites
• Bringing back users
• Solution:
• Ensuring the highest quality control and vetting systems from the start so that user experience is positive and the Gnu-It reputation grows
• Bringing back contributors
• Solution:
• Start out with higher revenue for contributors and then reduce rates once popularity of platform increases

08

WHY Gnu-IT?

#corporate 🖥

What makes Gnu-It better than the competition?

Something New

Social. With Purpose

This is the first site of it's kind. Serious learning meets social.

Gnu-It's focus is information, not entertainment. No more wasting time.

Quality.

Users will know that a Gnu-It video is worth watching.

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A search that works.

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Gnu-It's search will ensure users find what they are looking for

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$ (CAD)

Start Up Costs

Profits

09

The Ask (1/2).

Projected Investment to Growth Ratio

What does Gnu-It need from you?

• Gnu-It is an ambitious project which will require designing state of the art algorithms and AI technology
• Gnu-It will need a large marketing budget to attract high quality contributors quickly
• The Gnu-It team will likely expand quickly to ensure that UX is good, that videos are vetted and that Gnu-It is the leader in providing How-To videos to the world

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In order to get started, Gnu-It will require funding for research, design and marketing. The graph to the right shows how initial funding will reap high projected profits:

Timeline

09

The Ask (2/2).

#corporate 🖥

Your funding will bring Gnu-It to the world faster. Your investment is appreciated. See the table for reward levels:

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Short.

Helpful.

Gnu it.

Social with Purpose

THANK YOU.

www.Gnuit.com

(under construction)

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The Sources (1/2).

For more information, here are my references for this project:

• Photos:
• Gnu Logo from pixabay OpenClipart-Vectors
• Pitch video photos:
• Niklas Hamann on Unsplash
• https://www.bikeradar.com/features/how-to-fix-a-broken-chain/
• imgur.com (social media logos)
• All other photos are from Pixabay on Genial.ly

• Facts:

• Ahmed, A. (2020, August 18). The Following Ten TikTok Hashtag Categories Have Recorded Billions of Views, Leading the Content on Top. https://www.digitalinformationworld.com/2020/08/the-most-popular-tiktok-hashtags-by-categories-topics.html
• Beldeure, D. (2022, February 10). Interview concerning business possibilities. MatchPro and Aether Automation.
• Bylund, A. (2021, November 18). This Change to the YouTube Experience Is Not Good News. The Motley Fool. https://www.fool.com/investing/2021/11/18/this-change-to-the-youtube-experience-is-not-good/

• Digital 2022—Social Media Marketing & Management Dashboard. Hootsuite. (n.d.). Retrieved March 19, 2022, from https://www.hootsuite.com/resources/digital-trends

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11

The Sources (2/2).

For more information, here are my references for this project:

• Facts (Continued):

• Metaxas, P. (2014, November). Do Retweets indicate Interest, Trust, Agreement? ResearchGate. https://www.researchgate.net/figure/Summary-of-the-results-of-our-survey-why-people-use-Twitter-top-and-how-often-do-they_fig1_268227396

• How do people use LinkedIn? | LinkedIn. (n.d.). Retrieved March 19, 2022, from https://www.linkedin.com/pulse/how-do-people-use-linkedin-help-you-convince-clients-with-stories/?trk=read_related_article-card_title
• Reddin, G. (n.d.). Wannabe Wired: A brief history of Reddit. The Lawton Constitution. Retrieved March 19, 2022, from https://www.swoknews.com/opinion/columnists/wannabe-wired-a-brief-history-of-reddit/article_a59e1e0a-c87e-5d8b-824b-1edd7b3950ee.html
• Reddit User and Growth Stats (Updated Oct 2021). (2021, February 25). Backlinko. https://backlinko.com/reddit-users

• The Most Popular TikTok Hashtags By Categories & Topics [Examples]. (2020, June 25). Mediakix. https://mediakix.com/blog/most-popular-tiktok-hashtags-categories-topics/
• The History of Twitter You Didn’t Know. (n.d.). Lifewire. Retrieved March 19, 2022, from https://www.lifewire.com/history-of-twitter-3288854

• What is Tik Tok? Why is it so Popular? (2021, September 1). Brandastic. https://brandastic.com/blog/what-is-tiktok-and-why-is-it-so-popular/
• YouTube’s History and Its Impact on the Internet | IE. (n.d.). Retrieved March 19, 2022, from https://interestingengineering.com/youtubes-history-and-its-impact-on-the-internet
• YouTube: Most viewed video 2021. (n.d.). Statista. Retrieved March 19, 2022, from https://www.statista.com/statistics/249396/top-youtube-videos-views/

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CONTACT Gnu It Today!

overthemooneydesign@gmail.com