Gnu-It

Gnu IT

Start

Social with Purpose

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Stop wasting time on the internet and find the tools you need, easily. Welcome to the elevator pitch for Gnu-it:

The Pitch.

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CONTACT US

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The Ask

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Why Gnu-It?

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The Risks

The Pitch

The Person

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The Business Model

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The Solution

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My Reflections

The Sources

The Problem

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The VEnture.

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• Lifelong Learner!

Over the Mooney Designs will be partnering with David Beldeure of MatchPro and Aether Automation for his expertise in social media platforms and AI enhancements to business.

• Adult Educator

Hayley Mooney, CD, BEng "As an Instructional Designer I always strive to be on top of new technologies. I am constantly searching for short helpful tutorials to learn new content. The idea behind Gnu-It was a job requirement for me."

The PERSON.

• Masters Student in Educational Technology, University of British Columbia

• Graphic Design, City of Bristol College, UK

ACHIEVEMENTS

• Communications Specialist

• Naval Engineer

EXPERIENCE

Founder

overthemooneydesign@gmail.com

CONTACT

The Team

Gnu-It is a creation of Over the Mooney Designs, an Educational Technology and Instructional Design Company based in the Outaouais Region, Canada.

ABOUT GNU-it

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Text Platform

Designed to share and learn about topics of personal interest.

REDDIT

Social Platform

Professional networking site, LinkedIn learning provides professional training courses

LinkedIn

Video Platform

Designed to share very short videos socially, commonly for entertainment

TikTok

Text Platform

Designed to share short messages with groups of people. Originally professional.

Twitter

Video Platform

Originally designed so anyone could post any video content they desired.

YouTube

The internet is full of how-to information. We can learn anything from how to bake a cake, to advanced photo editing, to building a rocket using videos on social media platforms. We could be constantly learning and bettering ourselves every time we go online. But we DON'T. What is the issue? The platforms we go to for information were never designed to be learning tools. They were designed to entertain. To keep in touch. To network. These plaforms weren't designed for people who want to accomplish something.

The Problem (1/3).

#corporate 🖥

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BRANDING 01

IDENTITY

Click on the screen above to watch this optional video on "Why we can't stop scrolling: how social media keeps us online instead of accomplishing anything" or RIGHT CLICK to access this video on YouTube: https://youtu.be/uBkeKv_6U4c

04 the Problem (2/3).

Social media is designed to use up our time. It's in their algorithm. It's not in the best interest of these platforms for you to get the information you need, and then go and use it. They want you to stay and give you their time. But what if you need to get something done? There are a lot of people seeking tutorials on the internet- see stats HERE, and HERE. These people aren't online to have their time wasted.

Even on platforms that are designed for learning, it is difficult to find what you are looking for. There is a lack of search functionality to find exactly what you need, quickly Often how-to videos are not well vetted. Even if you find the topic you want to learn, you will have to sift through hundreds of videos with rambling hosts or teachers who aren't good at sharing information. Number of views may be due to their marketing rather than the quality of the lesson.

04 The Problem (3/3).

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BRANDING 01

IDENTITY

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Stop wasting time. Learn what you want to know, now.

To create a video lesson platform for people who are actually looking to get things done- to find an answer quickly and dependably, not a distraction from life.

The Solution (1/3).

#corporate 🖥

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DId a video answer the question asked? Gnu-it wants to know.

HAVE YOUR SAY

Videos in Gnu-it will be ranked based on helpfulness, not views.

VETTED CONTENT

Filter videos wIth an AI-enabled search engine

FIND WHAT YOU'RE LOOKING FOR

No more rambling videos- the Gnu-it format will be short and sweet.

VIDEO FORMAT

The Solution (2/3).

#corporate 🖥

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Learn about the features Gnu-it will offer users to make their online learning experiences faster and easier so they can get back to work.

Welcome to productive social media.

Bike Fix

Chain Repair

QuickFix

Other Gnu-It tutorials on this topic:

Profile34 Videos 700 Helpful Votes Follow me!

BikeMeg

Filter Ideas: Bicycle maintenance Powerlink Multi-tool Chain breaker tool Bent chain

Your filters: mountain bike no tools chain snapped beginner bike repair

my bike chain broke

Your search:

How to fix your

BIKE CHAIN

05 The Solution (3/3).

#corporate 🖥

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Click on the interactive elements in this design prototype of Gnu-It.

Diagram of Gnu-It

Gnu IT

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Advertisers

No in-video ads

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There will be several sources of revenue for Gnu-It:

As Gnu-It increases in popularity subscriptions will be desireable

Subscribers

Viewers who just want to see one tutorial can do so for free or a small fee

Casual Viewers

High quality content will earn designers cash

Contributors

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The Business Model (1/2).

#corporate 🖥

Gnu IT

• Target market: All internet users
• Aim to provide how-to's for all age-groups and interests
• How to increase users:
• Advertise on interest groups where questions are often asked:
• Gaming groups
• Car Forums

• Possible partnership with other question response sites: Reddit, Wikihow, YouTube, TikTok
• Connect with sites that explain processes to create an add-on (recipe sites would have an easy Gnu-It button for how to do certain steps of a recipe, like making a meringue)

Marketing

06 The Business Model (2/2).

IDENTITY

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Not a social network: does not provide users a chance to rate helpfulness. Search capabilities less effective than Gnu-It

WikiHow

Written forums, no visuals

Reddit

Video length too short for full tutorial. Made to entertain (continue scrolling). No format or quality control requirements for tutorials.

TikTok

Lessons mostly business related and may require subscription to access.

LinkedIn

Made for entertainment, not learning. No format or quality control requirements for tutorials.

Youtube

Take a look at Gnu-It's competitors:

The RISks (1/2).

#corporate 🖥

• Drawing in contributors and users
• Solution:
• Marketing on forums
• Linking with other how-to sites
• Bringing back users
• Solution:
• Ensuring the highest quality control and vetting systems from the start so that user experience is positive and the Gnu-It reputation grows
• Bringing back contributors
• Solution:
• Start out with higher revenue for contributors and then reduce rates once popularity of platform increases

Starting up is hard to do. Here are some of the initial challenges for Gnu-It:

07 The RISks (2/2).

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Something New

Social. With Purpose

This is the first site of it's kind. Serious learning meets social.

Gnu-It's focus is information, not entertainment. No more wasting time.

Users will know that a Gnu-It video is worth watching.

Quality.

Gnu-It's search will ensure users find what they are looking for

A search that works.

What makes Gnu-It better than the competition?

WHY Gnu-IT?

#corporate 🖥

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BRANDING 01

IDENTITY

Start Up Costs

Profits

$ (CAD)

Timeline

Projected Investment to Growth Ratio

In order to get started, Gnu-It will require funding for research, design and marketing. The graph to the right shows how initial funding will reap high projected profits:

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• Gnu-It is an ambitious project which will require designing state of the art algorithms and AI technology
• Gnu-It will need a large marketing budget to attract high quality contributors quickly
• The Gnu-It team will likely expand quickly to ensure that UX is good, that videos are vetted and that Gnu-It is the leader in providing How-To videos to the world

What does Gnu-It need from you?

The Ask (1/2).

IDENTITY

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Your funding will bring Gnu-It to the world faster. Your investment is appreciated. See the table for reward levels:

The Ask (2/2).

#corporate 🖥

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BRANDING 01

IDENTITY

Gnu it.

Helpful.

Social with Purpose

Short.

www.Gnuit.com

(under construction)

THANK YOU.

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• Photos:
• Gnu Logo from pixabay OpenClipart-Vectors
• Pitch video photos:
• Niklas Hamann on Unsplash
• https://www.bikeradar.com/features/how-to-fix-a-broken-chain/
• imgur.com (social media logos)
• All other photos are from Pixabay on Genial.ly

• Facts:

• Ahmed, A. (2020, August 18). The Following Ten TikTok Hashtag Categories Have Recorded Billions of Views, Leading the Content on Top. https://www.digitalinformationworld.com/2020/08/the-most-popular-tiktok-hashtags-by-categories-topics.html
• Beldeure, D. (2022, February 10). Interview concerning business possibilities. MatchPro and Aether Automation.
• Bylund, A. (2021, November 18). This Change to the YouTube Experience Is Not Good News. The Motley Fool. https://www.fool.com/investing/2021/11/18/this-change-to-the-youtube-experience-is-not-good/

• Digital 2022—Social Media Marketing & Management Dashboard. Hootsuite. (n.d.). Retrieved March 19, 2022, from https://www.hootsuite.com/resources/digital-trends

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For more information, here are my references for this project:

The Sources (1/2).

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• Facts (Continued):

• Metaxas, P. (2014, November). Do Retweets indicate Interest, Trust, Agreement? ResearchGate. https://www.researchgate.net/figure/Summary-of-the-results-of-our-survey-why-people-use-Twitter-top-and-how-often-do-they_fig1_268227396

• How do people use LinkedIn? | LinkedIn. (n.d.). Retrieved March 19, 2022, from https://www.linkedin.com/pulse/how-do-people-use-linkedin-help-you-convince-clients-with-stories/?trk=read_related_article-card_title
• Reddin, G. (n.d.). Wannabe Wired: A brief history of Reddit. The Lawton Constitution. Retrieved March 19, 2022, from https://www.swoknews.com/opinion/columnists/wannabe-wired-a-brief-history-of-reddit/article_a59e1e0a-c87e-5d8b-824b-1edd7b3950ee.html
• Reddit User and Growth Stats (Updated Oct 2021). (2021, February 25). Backlinko. https://backlinko.com/reddit-users

• The Most Popular TikTok Hashtags By Categories & Topics [Examples]. (2020, June 25). Mediakix. https://mediakix.com/blog/most-popular-tiktok-hashtags-categories-topics/
• The History of Twitter You Didn’t Know. (n.d.). Lifewire. Retrieved March 19, 2022, from https://www.lifewire.com/history-of-twitter-3288854

• What is Tik Tok? Why is it so Popular? (2021, September 1). Brandastic. https://brandastic.com/blog/what-is-tiktok-and-why-is-it-so-popular/
• YouTube’s History and Its Impact on the Internet | IE. (n.d.). Retrieved March 19, 2022, from https://interestingengineering.com/youtubes-history-and-its-impact-on-the-internet
• YouTube: Most viewed video 2021. (n.d.). Statista. Retrieved March 19, 2022, from https://www.statista.com/statistics/249396/top-youtube-videos-views/

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For more information, here are my references for this project:

The Sources (2/2).

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overthemooneydesign@gmail.com

CONTACT Gnu It Today!