STARTUP PRESENTATION

Laura Francois

“When you buy into fast fashion, no matter how many times you wash your clothes they will never be truly clean. They’re stained by the blood of those who made them, and the footprint it leaves on this planet.”

Feyza Görgülü, 24

Name Surname

Emily Matuschek,24

Vivienne Ketelaar, 23

THE FOUNDER OF REVETS

OUR TEAM - 3 sustainable management students

OUR WAREHOUSE WITH OUR HIGH-QUALITY MACHINES IS LOCATED IN DUISBURG, THE CITY WITH THE LARGEST INLANDPORT IN EUROPE

"beyond product"

REVETS

09 Thank You!

08 The Future of our Start-Up

07 Marketing -Sale and Advertising

06 Trends -What are the trends and how do we adapt to them?

05 Finances and Target Group

04 Manufacturing

03 Our Product

02 Reasons to Change -Problems and future Threats

01 Fast Fashion -What is Fast Fashion and why is it widespread?

INDEX

Definition

Fast Fashion is the mass production of clothes that represent the latest trends at high speed and low costs to maximise profits

With fast fashion, consumers can now buy trendy clothing at an affordable price, shopping for clothing is now entertaining, not a necessary event about a third of the world's jobs are related to the fast fashion industry - far more than the automotive industry, therefore fast fashion creates jobs the textile industry is to be seen as an economic mainstay in especially asian countries Demand for clothing has increased tremendously in the past few years

01

Fast Fashion

• cheap clothing for consumers due to cheap production

• it is predicted to reach 1,652.73 billion dollars by 2023.

• one of the most polluting

industries in the world

• responsible for 10% of the annual

global carbon emissions

• in 2015: 79 billion cubic metres of water is used - globally 80-90% of the waste water is returned to the environment untreated

• if the industry does not change, it water consumption will go up by 50% and its CO2 emissions by 60%

• GSI estimates that 45.8 million of people are living in modern slavery - many in the supply chain of clothing brands and retailers

• the production of the garments is mostly outsourced to other countries, -> minimum wage is low

• low prices in the fast fashion industry makes the cosumer forget 'to think before buying'

SOCIETY ECOLOGY ECONOMY

02

But..

there are REASONS TO CHANGE

social and ecological problems that comes with the fast fashion industry

revelations of illegal labour practices and poor working conditions, very cheap clothing

43%

57%

one of the biggest retailers in the world The brand releases an incredible 24 trend-led collections every year, 500 designs a week - even more waste that ends up in landfill

H&M

abused and mistreated workers in developing countries not always good quality

primark

zara

external printing

100% recycled fabric

03

We want to produce clothing fairly. The environment and our employees are very important to us That's why we created a brand that represents all of our values We don't outsource, but produce everything in our area so that we have to send back and forth as little as possible We want to recycle your old clothes and transform them into fair trendy fashion

...and how it differs from others..

our product

04

they pack them in paper and send the clothes to the costumers

the screen printing method

we send them to Roka

we sew them into new pieces of clothing, double layer method

we restore fibers

we inspect them for their usability

we collect the donated clothes

we have multiple clothing containers set up

Manufacturing

+info

a one-woman company everything is hand-made each piece of clothing is unique no mass production only uses vegan, sustainable and fairly produced fabric „PETA – Approved Vegan“ Logo

the manufacturer

Róka - fair clothing

+info

100% climate neutral support multiple climate protection projects they plan to reduce CO2-emissions by 30% by 2025 they obtain certified green electricity from renewable energy sources they offer customers a free CO2 calculation

the package delivery service

DPD

05

What is our target group? We want to focus on teenagers, because they tend to buy more lower price clothing since they are on lower budget but they also aim to keep up with the trends but: cheaper clothes are usually not being produced in good conditions -> we will offer them all trendy, affordable, sustainable, quality (2) What is our biggest goal ?7 - reduce fast fashion and give our costumers a good feeling about buying new clothing. (3) How do we define success ? if we: - are able to project our values onto people - can make a difference in people´s minds about fast fashion - manage to get fewer people to buy fast fashion

EXAMPLE: BASIC LOGO T- SHIRT production: 10 euros per piece delivery: 4,39 euros for a small package 4,99 euros for a medium-sized package 9,90 euros for a big package around 15 euros per piece "Why are the products not as expensive as you would expect from sustainable fashion?" - less transportation, since all participants of the manufactoring are located in Europe - less expensive advertising but more social media presence -few workers

finances and target group

06

We are going to keep up with the trends >>> they can and will change very fast: we have a team of designers, that works foresighted on the upcoming trends so we will be prepared we want to focus on the baggy style for now, because this has been a trend for decades and everyone can wear it. No matter what gender, what age or size, baggy shirts or pants can always be combined nicely - what we will probably always adjust to are basic pieces

... and how we adapt to them

TRENDS

From a goods value of 50 € we ship free of charge Everyone wants discounts when you are shopping offering free shipments above a certain value of goods will convince our costumers of ordering a specific total + it will avoid a customer ordering several smaller items in a row, otherwise he would have to bear the shipping

We are also present in traditional stores, such as Peek and Cloppenburg, Urban Outfitters and Topshop to bring sustainability within reach

we offer the possibility to shop in our online shop: www.revets.com

Goal: build a growing base of costumers to archieve this: we must continuously and consistently communicate our brand identity and values in a meaningful and engaging way We want to build a connection with our costumers and need a clear recognition value

07

How do we plan on introducing our brand to the market ?

Sale

MaRKETING

we want to cooperate with influencing people. --> we want to work with momentousness people, who suit our brand but we do not want to appear implausible and work with influencers who for example work with contradictory brands to ours We will concenrate on Instagram and Tiktok, because Tiktok ist the most used and popular App by teenagers A typical video lasts ca. 3 to 10 seconds, which means that we could this time trying to convince the viewers of our brand advantages: our target group is reachedposting online is free

07

Advertising

MaRKETING

we would also like to open own stores, ours should be between the fast fashion shops, so that every buyer always has a choice Even if they don't choose us, we want them to think before they buy which will be encouraged by opening the stores next to the fast fashion store

as soon as we generate more financial capital, we want to move on to landfills from where we want to import recyclable clothes and recycle them using the same process as now

08

Revets in 5 years...

THE FUTURE OF OUR START-UP

If you have any questions about our start-up, please do not hesitate to ask

THANK YOU!