WHY DO WE LIKE INFOGRAPHICS SO MUCH ?

Visual Format

Processing

Symbols

Information

Colors

Audience

Web traffic

Memory

Impact

Ilustrations

The use of visual information has grown 9900% on the internet (since 2007)

We only need 150ms to process a symbol & 100ms to give it meaning

People who follow illustrated instructions complete their tasks 323% better than people who do not.

10% of people remember what they hear, 20% of what they read, and 80% of what they see and do

Some bright colors increase our desire to read them by 80%

Almost 50% of our brain is involved in processing visual stimuli

Infographics are useful because we suffer from information overload. We process 34 gigabytes or 100,500 words outside of work on any given day.

67% of audiences say they are more convinced by a verbal presentation if it has visual components than one that does not

Infographics help increase web traffic by 12%

Visuals have 94% more impact than text alone