Brand book
Les calculs commerciaux sont l’ensemble des opérations mathématiques utilisées dans le commerce pour déterminer les prix, les remises, les marges, les coûts et les bénéfices d’un produit ou d’un service.
Ils permettent aux entreprises de :
fixer leurs prix de vente ;
calculer les réductions accordées aux clients ;
mesurer leur rentabilité ;
gérer leurs achats et leurs stocks.
01
* Formule :
(Valeur finale - Valeur initiale) ÷ Valeur initiale × 100
* Définition :
Permet de mesurer l’augmentation ou la diminution d’un résultat.
* Exemple :
CA 2024 = 10 000 €
CA 2025 = 12 000 €
(12 000 - 10 000) ÷ 10 000 × 100 = 20 %
Le chiffre d’affaires a augmenté de 20 %.
* Utilité :
Comparer les résultats entre deux périodes.
* Quand l’utiliser ?
Après une action commerciale ou pour comparer les ventes d’un mois à l’autre.
Le coefficient multiplicateur
* Formule :
Prix de vente ÷ Prix d’achat
* Définition :
Permet de calculer rapidement le prix de vente à partir du prix d’achat.
* Exemple :
PA = 20 €
PV = 50 €
50 ÷ 20 = 2,5
* Utilité :
Fixer un prix de vente.
* Quand l’utiliser ?
Lors de la mise en vente d’un produit.
* Formule :
Prix de vente HT - Prix d’achat HT
* Définition :
Différence entre le prix de vente et le prix d’achat.
* Exemple :
PA HT = 40 €
PV HT = 70 €
70 - 40 = 30 €
Marge commerciale = 30 €.
* Utilité :
Connaître le gain réalisé sur un produit.
* Quand l’utiliser ?
Pour vérifier la rentabilité d’un produit.
La marge commerciale
* Formule :
Marge commerciale ÷ Prix d’achat HT × 100
* Définition :
Mesure la rentabilité par rapport au coût d’achat.
* Exemple :
Marge = 30 €
PA = 40 €
30 ÷ 40 × 100 = 75 %
* Utilité :
Comparer la rentabilité des produits.
* Quand l’utiliser ?
Pour choisir les produits les plus rentables.
Here youcan put a highlighted title
Usage Guidelines
* Formule :
Marge commerciale ÷ Prix de vente HT × 100
* Définition :
Mesure la part de la marge dans le prix de vente.
* Exemple :
Marge = 30 €
PV = 70 €
30 ÷ 70 × 100 = 42,86 %
* Utilité :
Analyser la performance commerciale.
* Quand l’utiliser ?
Pour évaluer la rentabilité d’un produit ou d’un rayon.
La TVA
* Formules :
Prix TTC = Prix HT × (1 + taux de TVA)
TVA = Prix TTC - Prix HT
* Définition :
Taxe ajoutée au prix de vente.
* Exemple :
Prix HT = 100 €
TVA 20 % = 20 €
Prix TTC = 120 €
* Utilité :
Calculer le prix payé par le client.
* Quand l’utiliser ?
Lors d’une vente ou d’une facturation.
Schéma d’utilisation :
Achat du produit
⬇️
Coefficient multiplicateur
⬇️
Fixation du prix de vente
⬇️
Vente au client
⬇️
Calcul de la TVA
⬇️
Analyse des résultats
⬇️
Marge commerciale
⬇️
Taux de marge
⬇️
Taux de marque
⬇️
Taux d’évolution
Calcul le plus utile pour analyser une performance commerciale :
Le taux de marque.
* Il montre la part du bénéfice dans le prix de vente.
* Il permet de comparer plusieurs produits.
* Il aide à savoir si les ventes sont rentables.
Titre 1
Je suis un paragraphe prêt à accueillir votre créativité, vos histoires et vos anecdotes.
Que montre le résultat et quelle attitude adopter ?
Résultat positif
Les ventes progressent.
Le produit est rentable.
Continuer les actions efficaces.
Résultat négatif
Les ventes baissent.
La rentabilité diminue.
Chercher les causes et mettre en place des actions correctives promotion, conseil client, mise en avant du produit
Color Palette
Need more reasons to create dynamic content? Well: 90% of the information we absorb comes through sight and, additionally, we retain 42% more information when the content moves.
Color palette of colors
80%
60%
40%
Primary
Cool title color #XXXXXX C XX M XX Y XX K XX R XX G XX B XX
20%
100%
Logo
Interactivity and animation can be your best allies when creating tables, infographics, or charts that help provide context to the information and simplify data for your audience. We are visual beings, and it is easier for us to 'read' images than to read written text.
+info
Logo
At Genially, we use AI (Awesome Interactivity) in all our designs to elevate interactivity and turn your content into something that adds value and engages.
Logo
When someone tells us a story, it excites us, making us remember the stories up to 20 times more than any other content.
- Clarity and structure
- Tells hierarchical stories.
- Matches your audience.
- Adjusts fonts and colors to the theme.
- Includes images and entertains.
- Represents data with charts.
Safetyspace
XX px.
XX mm.
Do you feel that your text still needs something?Give it animation to capture your audience.
XX px.
XX mm.
1X
2X
Minimum size
It is clear and structured to transmit information in an organized and hierarchical way, and to deliver content that excites the brain.
Incorrect uses of the logo
Labels, windows, links, audios... With Genially you can include any type of interactivity to add additional content and add an animation to attract your audience's attention.
Write agreat headline
Did you know that Genially allows you to share your creation directly, without downloads? Ready for your audience to view it on any device and spread it anywhere.
Applications
It is clear and structured to be able to transmit information in an orderly and hierarchical manner, and to deliver content that excites the brain. For this, animation and interactivity are two fundamental pillars.
+info
Applications
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and share it anywhere.
Enter a title
Enter a title
Enter a title
Labels, windows, links, audios... With Genially, you can include any type of interactivity to add additional content and include an animation to attract your audience's attention.
Applications
Write a title here
It is clear and structured to be able to transmit information in an organized and hierarchical way, and to deliver content that excites the brain. For this, animation and interactivity are two fundamental pillars. Tags, windows, links, audios... With Genially, you can include any type of interactivity to add additional content and include an animation to attract your audience's attention. Bring your creation elements to life with animation. It's impossible not to pay attention to moving content!
+info
Icons
Our brain is prepared, from a biological point of view, to process visual content. Almost 50% of our brain is involved in processing visual stimuli.
Grid
Our brain is wired to consume visual content. Some facts: 90% of the information we process comes through sight, and we process visual content up to 60,000 times faster than text. That's why visual communication is more effective.
Photography
Visual content is a cross-disciplinary, universal language, like music. We are able to understand images from millions of years ago, even from other cultures.
Photography
Pose a dramatic question; it is the essential ingredient to keep the audience's attention. It is usually posed subtly at the beginning of the story to intrigue the audience and is resolved at the end.
+info
Photography
Commercial Use Policy
Personal Use Policy
Animation adds value to our content by helping us capture attention, prioritize ideas, and make our audience remember the content.
Although you should not overuse bullet points, icons and diagrams can be great allies when telling stories. They will keep your audience's attention.
+info
+info
Enter a title here
It is clear and structured to transmit information in an organized and hierarchical way, and to deliver content that excites the brain. For this, animation and interactivity are two fundamental pillars. Tags, windows, links, audios... With Genially, you can include any type of interactivity to add additional content and include animation to capture your audience's attention. Need more reasons to create dynamic content? Well: 90% of the information we process comes through sight, and additionally, we retain 42% more information when the content moves.
With Genially templates, you can include visual resources to leave your audience amazed. Also highlight a specific phrase or data that sticks in the memory of your audience, and even embed external content that surprises: videos, photos, audios... Whatever you want! When giving a presentation, there are two main objectives: convey information and prevent yawning. To achieve this, it can be good practice to create an outline and use words that are etched into your audience's memory.
Thank you
Write a great subtitle here to provide context
Convince 67% of the audience. This is because visual language facilitates the quick acquisition of knowledge in an intuitive way. Could it be said that images are the key to success? Obviously. You can upload an image from your computer or use the resources available in Genially, on the left side of the tool. Wow everyone!
With Genially templates, you can include visual resources to leave your audience speechless. Also highlight a specific phrase or data that sticks in the memory of your audience, and even embed external content that surprises: videos, photos, audios... Whatever you want!
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and share it anywhere.
- Improve communication on any topic.
- Matches your audience...
- And makes them part of the message.
- Has a color suitable for its topic.
- Represents data with charts.
Cool Title Color#XXXXXXC XX M XX Y XX K XXR XX G XX B XX
Cool Title Color#XXXXXXC XX M XX Y XX K XXR XX G XX B XX
Color title great#XXXXXXC XX M XX Y XX K XXR XX G XX B XX
Although you should not overuse bullet points, icons and diagrams can be great allies when telling stories. They will keep your audience's attention and the data will be etched in their brains. Therefore, animations are perhaps the most effective resource to capture your audience's attention and make a 'match' with the audience.
What you read: interactivity and animation can make the most boring content become something fun. At Genially, we use AI (Awesome Interactivity) in all our designs so you can level up with interactivity and turn your content into something that adds value and engages.
Step-by-step interactive visual communication:
- It is clear and structured
- Tells stories hierarchically.
- Matches your audience.
- Adjusts fonts and colors to the theme.
- Includes images and entertains.
- Represents data with charts.
- Uses timelines.
- Is animated and interactive.
- Excites the brain through multimedia elements.
- Does NOT overuse bullet points.
Brand book
Aurélie
Created on June 20, 2026
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Transcript
Brand book
Les calculs commerciaux sont l’ensemble des opérations mathématiques utilisées dans le commerce pour déterminer les prix, les remises, les marges, les coûts et les bénéfices d’un produit ou d’un service. Ils permettent aux entreprises de : fixer leurs prix de vente ; calculer les réductions accordées aux clients ; mesurer leur rentabilité ; gérer leurs achats et leurs stocks.
01
* Formule : (Valeur finale - Valeur initiale) ÷ Valeur initiale × 100 * Définition : Permet de mesurer l’augmentation ou la diminution d’un résultat. * Exemple : CA 2024 = 10 000 € CA 2025 = 12 000 € (12 000 - 10 000) ÷ 10 000 × 100 = 20 % Le chiffre d’affaires a augmenté de 20 %. * Utilité : Comparer les résultats entre deux périodes. * Quand l’utiliser ? Après une action commerciale ou pour comparer les ventes d’un mois à l’autre.
Le coefficient multiplicateur
* Formule : Prix de vente ÷ Prix d’achat * Définition : Permet de calculer rapidement le prix de vente à partir du prix d’achat. * Exemple : PA = 20 € PV = 50 € 50 ÷ 20 = 2,5 * Utilité : Fixer un prix de vente. * Quand l’utiliser ? Lors de la mise en vente d’un produit.
* Formule : Prix de vente HT - Prix d’achat HT * Définition : Différence entre le prix de vente et le prix d’achat. * Exemple : PA HT = 40 € PV HT = 70 € 70 - 40 = 30 € Marge commerciale = 30 €. * Utilité : Connaître le gain réalisé sur un produit. * Quand l’utiliser ? Pour vérifier la rentabilité d’un produit.
La marge commerciale
* Formule : Marge commerciale ÷ Prix d’achat HT × 100 * Définition : Mesure la rentabilité par rapport au coût d’achat. * Exemple : Marge = 30 € PA = 40 € 30 ÷ 40 × 100 = 75 % * Utilité : Comparer la rentabilité des produits. * Quand l’utiliser ? Pour choisir les produits les plus rentables.
Here youcan put a highlighted title
Usage Guidelines
* Formule : Marge commerciale ÷ Prix de vente HT × 100 * Définition : Mesure la part de la marge dans le prix de vente. * Exemple : Marge = 30 € PV = 70 € 30 ÷ 70 × 100 = 42,86 % * Utilité : Analyser la performance commerciale. * Quand l’utiliser ? Pour évaluer la rentabilité d’un produit ou d’un rayon.
La TVA
* Formules : Prix TTC = Prix HT × (1 + taux de TVA) TVA = Prix TTC - Prix HT * Définition : Taxe ajoutée au prix de vente. * Exemple : Prix HT = 100 € TVA 20 % = 20 € Prix TTC = 120 € * Utilité : Calculer le prix payé par le client. * Quand l’utiliser ? Lors d’une vente ou d’une facturation.
Schéma d’utilisation : Achat du produit ⬇️ Coefficient multiplicateur ⬇️ Fixation du prix de vente ⬇️ Vente au client ⬇️ Calcul de la TVA ⬇️ Analyse des résultats ⬇️ Marge commerciale ⬇️ Taux de marge ⬇️ Taux de marque ⬇️ Taux d’évolution Calcul le plus utile pour analyser une performance commerciale : Le taux de marque. * Il montre la part du bénéfice dans le prix de vente. * Il permet de comparer plusieurs produits. * Il aide à savoir si les ventes sont rentables.
Titre 1
Je suis un paragraphe prêt à accueillir votre créativité, vos histoires et vos anecdotes.
Que montre le résultat et quelle attitude adopter ?
Résultat positif Les ventes progressent. Le produit est rentable. Continuer les actions efficaces. Résultat négatif Les ventes baissent. La rentabilité diminue. Chercher les causes et mettre en place des actions correctives promotion, conseil client, mise en avant du produit
Color Palette
Need more reasons to create dynamic content? Well: 90% of the information we absorb comes through sight and, additionally, we retain 42% more information when the content moves.
Color palette of colors
80%
60%
40%
Primary
Cool title color #XXXXXX C XX M XX Y XX K XX R XX G XX B XX
20%
100%
Logo
Interactivity and animation can be your best allies when creating tables, infographics, or charts that help provide context to the information and simplify data for your audience. We are visual beings, and it is easier for us to 'read' images than to read written text.
+info
Logo
At Genially, we use AI (Awesome Interactivity) in all our designs to elevate interactivity and turn your content into something that adds value and engages.
Logo
When someone tells us a story, it excites us, making us remember the stories up to 20 times more than any other content.
Safetyspace
XX px.
XX mm.
Do you feel that your text still needs something?Give it animation to capture your audience.
XX px.
XX mm.
1X
2X
Minimum size
It is clear and structured to transmit information in an organized and hierarchical way, and to deliver content that excites the brain.
Incorrect uses of the logo
Labels, windows, links, audios... With Genially you can include any type of interactivity to add additional content and add an animation to attract your audience's attention.
Write agreat headline
Did you know that Genially allows you to share your creation directly, without downloads? Ready for your audience to view it on any device and spread it anywhere.
Applications
It is clear and structured to be able to transmit information in an orderly and hierarchical manner, and to deliver content that excites the brain. For this, animation and interactivity are two fundamental pillars.
+info
Applications
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and share it anywhere.
Enter a title
Enter a title
Enter a title
Labels, windows, links, audios... With Genially, you can include any type of interactivity to add additional content and include an animation to attract your audience's attention.
Applications
Write a title here
It is clear and structured to be able to transmit information in an organized and hierarchical way, and to deliver content that excites the brain. For this, animation and interactivity are two fundamental pillars. Tags, windows, links, audios... With Genially, you can include any type of interactivity to add additional content and include an animation to attract your audience's attention. Bring your creation elements to life with animation. It's impossible not to pay attention to moving content!
+info
Icons
Our brain is prepared, from a biological point of view, to process visual content. Almost 50% of our brain is involved in processing visual stimuli.
Grid
Our brain is wired to consume visual content. Some facts: 90% of the information we process comes through sight, and we process visual content up to 60,000 times faster than text. That's why visual communication is more effective.
Photography
Visual content is a cross-disciplinary, universal language, like music. We are able to understand images from millions of years ago, even from other cultures.
Photography
Pose a dramatic question; it is the essential ingredient to keep the audience's attention. It is usually posed subtly at the beginning of the story to intrigue the audience and is resolved at the end.
+info
Photography
Commercial Use Policy
Personal Use Policy
Animation adds value to our content by helping us capture attention, prioritize ideas, and make our audience remember the content.
Although you should not overuse bullet points, icons and diagrams can be great allies when telling stories. They will keep your audience's attention.
+info
+info
Enter a title here
It is clear and structured to transmit information in an organized and hierarchical way, and to deliver content that excites the brain. For this, animation and interactivity are two fundamental pillars. Tags, windows, links, audios... With Genially, you can include any type of interactivity to add additional content and include animation to capture your audience's attention. Need more reasons to create dynamic content? Well: 90% of the information we process comes through sight, and additionally, we retain 42% more information when the content moves.
With Genially templates, you can include visual resources to leave your audience amazed. Also highlight a specific phrase or data that sticks in the memory of your audience, and even embed external content that surprises: videos, photos, audios... Whatever you want! When giving a presentation, there are two main objectives: convey information and prevent yawning. To achieve this, it can be good practice to create an outline and use words that are etched into your audience's memory.
Thank you
Write a great subtitle here to provide context
Convince 67% of the audience. This is because visual language facilitates the quick acquisition of knowledge in an intuitive way. Could it be said that images are the key to success? Obviously. You can upload an image from your computer or use the resources available in Genially, on the left side of the tool. Wow everyone!
With Genially templates, you can include visual resources to leave your audience speechless. Also highlight a specific phrase or data that sticks in the memory of your audience, and even embed external content that surprises: videos, photos, audios... Whatever you want!
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and share it anywhere.
Cool Title Color#XXXXXXC XX M XX Y XX K XXR XX G XX B XX
Cool Title Color#XXXXXXC XX M XX Y XX K XXR XX G XX B XX
Color title great#XXXXXXC XX M XX Y XX K XXR XX G XX B XX
Although you should not overuse bullet points, icons and diagrams can be great allies when telling stories. They will keep your audience's attention and the data will be etched in their brains. Therefore, animations are perhaps the most effective resource to capture your audience's attention and make a 'match' with the audience.
What you read: interactivity and animation can make the most boring content become something fun. At Genially, we use AI (Awesome Interactivity) in all our designs so you can level up with interactivity and turn your content into something that adds value and engages.
Step-by-step interactive visual communication: