Cereals Canada Annual Report | 2025-2026

Annual Report | 2025-2026

Table of Contents

Growing Canadian Demand

Market Access and Advocacy

Market Support and Development

Market and Technical Research

Member and Customer Outreach

Member and Customer Outreach

Member and Customer Outreach

Member and Customer Outreach

Annual Report | 2025-2026

About Cereals Canada

Canadian agriculture faced a year of signi¿cant disruption in 2025. Geopolitical instability, trade uncertainty, and shifting tariff environments have placed signi¿cant pressure across the cereals sector, underscoring that collaboration across the value chain is not optional, it is essential. In times of uncertainty, the strength of Canadian cereals lies in the relationships that connect farmers, exporters, life-science, processors, customers, and industry partners through a shared commitment to quality and reliability.

Canada will be the world’s preferred choice for quality cereals and trusted relationships.

Annual Report | 2025-2026

Chairperson’s Message

Canadian agriculture faced a year of signi¿cant disruption in 2025. Geopolitical instability, trade uncertainty, and shifting tariff environments have placed signi¿cant pressure across the cereals sector, underscoring that collaboration across the value chain is not optional, it is essential. In times of uncertainty, the strength of Canadian cereals lies in the relationships that connect farmers, exporters, life-science, processors, customers, and industry partners through a shared commitment to quality and reliability.

The United States’ Reciprocal Trade Agreements with nine countries, including key Canadian wheat markets such as Indonesia and Bangladesh, underscore the urgency of defending and expanding market access in strategically important regions. This is where Cereals Canada’s work becomes critical. We protect and grow markets that sustain Canadian farmers and exporters through trade missions, customer engagement, and technical support. Data, technical performance, and market intelligence matter, and when backed by trusted relationships, they become transformative.

This year, the Board of Directors also looked ahead, aligning on a new strategic plan to guide the future of Cereals Canada. This direction sets clear goals to position Canadian cereals for long-term global success and reinforces Canada’s role as a trusted supplier of wheat, durum, barley, and oats. It reÀects our commitment to excellence, growth, and uni¿ed leadership in a rapidly changing environment.

As my term as Board Chair comes to a close, I reÀect on what makes this industry great and the collaboration, partnerships, and trusted investments that drive us forward. I am grateful for the partnerships this organization has built and the friendships that I have made over my term. I believe that by continuing to work together across the value chain, we will keep Canadian cereals competitive, trusted, and ready to meet the needs of customers both domestically and around the world.

Our vision is to be the world’s preferred choice for quality cereals and trusted relationships, supported by a value chain that is resilient, innovative, and responsive to change. To advance this vision, we are focused on three strategic priorities: strengthening Canada’s competitive position in global markets; amplifying Canadian leadership through strategic inÀuence and alignment; and building organizational capacity to deliver long-term value.

Brett Halstead

Annual Report | 2025-2026

CEO’s Message

Over the past year, Cereals Canada continued to advance its vision of making Canada the world’s preferred choice for quality cereals and trusted relationships. In a dynamic global trade environment, our team remained focused on protecting market access, strengthening customer con¿dence, and creating new opportunities for Canadian cereals in both domestic and

This year also provided an opportunity to recognize the people behind this work. We celebrated several long-term staff members who have been with us for 15, 25 and 35 years. Our staff bring professionalism, expertise, and care to every interaction with members, customers, and industry partners. Their dedication is central to our ability to deliver on our promise of an exceptional customer experience and meaningful value across the sector.

Looking ahead, we remain committed to ensuring Canadian quality translates into value for customers and returns across the entire value chain. This includes continued work in market access, market development, market diversi¿cation and science-based advocacy. Progress on the Global Agriculture Technology Exchange (Gate) reÀects strong con¿dence in this vision and marks an important step toward expanding Canada’s capacity to deliver technical expertise, market support, and customer

This year, our team engaged with buyers in 59 countries, including 50 current international customers whose combined average purchases of Canadian cereals are valued at $11.7 billion. Through technical programming, trade missions, webinars, and direct support, we demonstrated the quality and functionality of Canadian wheat while reinforcing Canada’s reputation as a reliable supplier. At the same time, our advocacy and market access efforts helped address barriers, support innovation, protect key markets, and ensure customers continue to have con¿dence

By combining technical credibility with collaboration across the value chain, Cereals Canada is helping to ensure Canadian cereals remain competitive, responsive, and valued in markets around the world and we saw this in this past year’s activities. Our success is built on the success of our customers and members, and that is strengthened by the leadership of our Board.

Our technical work also remained central to delivering value, and we expanded our analysis for the New Crop Report. In 2025, Canada produced a high-quality wheat crop with above-average volumes, and our New Wheat Crop Report provided the independent data customers rely on to make informed purchasing decisions. We also expanded our Harvest Assessment work to include Eastern wheat classes for the ¿rst time, strengthening our national technical capacity. Beyond export markets, we supported domestic demand through continued outreach that highlights the nutritional and economic value of Canadian cereals, and new initiatives such as the Canadian Millers Program.

I would like to sincerely thank our members, the Board of Directors, and Brett for his dedicated service and strong leadership as Chair. His commitment to the organization has helped guide Cereals Canada over the last two years, and we are grateful for his contributions.

Dean Dias

Annual Report | 2025-2026

Global Engagement

Canada: A Global Leader in High-Quality, High-Protein Wheat Exports

Canada is a leading global exporter of cereal commodities and proudly holds the position as the world’s number one exporter of durum wheat and oats.

In 2025-26, Cereals Canada engaged with

59 countries

Canada is on track to be the third largest wheat exporter and number one exporter of high quality, high-protein wheat in the world.

delivering Canada’s quality and functionality reports to global buyers. This included

50 current international buyers

of Canadian cereals, whose combined average purchases of Canadian cereals are valued at

28 million tonnes

With over

$11.7 billion.

of wheat expected to reach over

80 international markets in 2025-2026,

Annual Report | 2025-2026

Economic Impact

Western Canada

Eastern Canada

Cereals Canada plays a critical role in aligning Canada’s wheat development with global market demands. Our technical team connects international buyers’ needs with Canadian producers and researchers to ensure wheat varieties meet evolving quality and performance expectations.

billion$17.7 billion | $9.3 billion

$68.9

Revenues:

billion/year

$27

Wages:

billion$17.7 billion | $9.3 billion

billion/year

Jobs:

370

thousand222 thousand | 148 thousand

billion/year

Wheat, barley, durum, and oats generate an estimated $68.8 billion annually for the Canadian economy, supporting more than 370,000 paid full time equivalent jobs and contributing an average of $27 billion in wages each year.

Economic impacts span the country, reÀecting the supply chain: cereal grain production is concentrated in Western Canada, while much of the value-added processing occurs in the East.

Annual Report | 2025-2026

Growing Canadian Demand

Annual Report | 2025-2026

1. Growing Canadian Demand

In 2025, Canadian Farmers planted:

10.9

million

2.5

million

1.2

million

hectares of oats

hectares of barley

hectares of wheat

up 5% from the five-year average (2020-2024)

down 13% from the five-year average (2020-2024)

down 14% from the five-year average (2020-2024)

Domestic Use

Canadian Millers Program: Filling a Critical Gap in Skills Training

Canada is its own largest customer. More than 3.5 million tonnes of wheat, durum, and oats are processed domestically each year into Àour, groats, and meal, exceeding exports to any single country. This processing activity generates over $9 billion in economic output and supports more than 20,000 full-time equivalent jobs across the country.

In 2025, Cereals Canada launched a new program to support domestic expertise by providing early-career millers with hands-on training in milling and plant operations. Developed in partnership with the Canadian National Millers Association, the inaugural two-day program brought together 14 participants from across Canada.

Building on this momentum, Cereals Canada delivered a two-day immersive milling course in March 2026 to 13 participants, providing early-career professionals with practical training in milling processes and Àour mill operations. The program strengthened technical knowledge, built industry connections, and enhanced participants’ con¿dence, supporting ongoing skills development across the grain and milling sector.

Annual Report | 2025-2026

1. Growing Canadian Demand

The Customer’s Voice in Variety Development

Combine to Customer

The Combine to Customer program connects farmers with international markets. Focusing on high quality wheat, durum, barley and oats, the program helps growers understand what global buyers expect from Canadian cereals and how Cereals Canada supports market development activities and advocacy for market access. Open to growers across Canada and in partnership with all the cereal commissions.

Cereals Canada plays a critical role in aligning Canada’s wheat development with global market demands. Our technical team connects international buyers’ needs with Canadian producers and researchers to ensure wheat varieties meet evolving quality and performance expectations.

Value Chain Integration: We bring together farmers, exporters, and seed developers to support the development of wheat varieties that deliver consistent processing, baking, and end-use quality.

National Wheat Research Priorities: Customer and industry insights help guide wheat breeding programs toward traits that are in high demand globally, including kernel quality and colour,

Technical Capabilities: Our six specialized labs enable rigorous testing of new wheat lines prior to commercialization, ensuring they meet both domestic and international standards.

Prairie Grain Development Committee (PGDC): Technical staff sits on the PGDC, to communicate customer needs and help ensure that quality is a priority at every stage.

Customer Input: We provide input from global customers, gathered through international programs and New Crop Missions, providing valuable insights into market requirements such as protein levels, functionality, and milling performance.

Showcasing the Strength of Canada’s Seed Value Chain

Cereals Canada partnered with Seeds Canada in February to co-host the second Seed School, which brought together industry participants for an in-depth look at Canada’s seed system and value chain.

Through hands-on learning, site visits, and expert-led sessions, the program highlighted the science, innovation, and collaboration that underpin Canada’s reputation for high-quality grain and support future industry advancement.

Read this story

Annual Report | 2025-2026

1. Growing Canadian Demand

Driving Domestic Demand Through Wheat Nutrition Awareness

The Wheat Retreat

The 2025 Wheat Retreat, hosted by What About Wheat?, brought together dietitians and nutrition communicators, alongside the program’s science advisory panel, for a two-day immersive educational experience at Cereals Canada.

Read this story

Cereals Canada supports domestic demand for Canadian wheat through targeted outreach initiatives, including the Canadian Wheat Nutrition Initiative (CWNI).

Funded by CWNI and led by Cereals Canada, What About Wheat? is helping reconnect Canadians with the nutritional value of one of the country’s most widely consumed crops by addressing gaps in public awareness. Through targeted education and engagement with nutrition professionals and content creators, the program is strengthening consumer understanding, supporting healthier choices, and reinforcing

Annual Report | 2025-2026

Market Access and Advocacy

Annual Report | 2025-2026

2. Market Access and Advocacy

Cereals Canada works closely with growers, regulators, customers, and supply chain partners to ensure Canadian grain exports meet both domestic and international standards. This collaboration helps maintain the safety and quality of our products while supporting reliable access to global markets. Our market access strategy focuses on minimizing trade disruptions and maximizing opportunities for Canadian grain.

Funded by CWNI and led by Cereals Canada, What About Wheat? is helping reconnect Canadians with the nutritional value of one of the country’s most widely consumed crops by addressing gaps in public awareness. Through targeted education and engagement with nutrition professionals and content creators, the program is strengthening consumer understanding, supporting healthier choices, and reinforcing

Annual Report | 2025-2026

2. Market Access and Advocacy

This past year, Cereals Canada worked to protect Canada’s access to these markets:

Funded by CWNI and led by Cereals Canada, What About Wheat? is helping reconnect Canadians with the nutritional value of one of the country’s most widely consumed crops by addressing gaps in public awareness. Through targeted education and engagement with nutrition professionals and content creators, the program is strengthening consumer understanding, supporting healthier choices, and reinforcing

Funded by CWNI and led by Cereals Canada, What About Wheat? is helping reconnect Canadians with the nutritional value of one of the country’s most widely consumed crops by addressing gaps in public awareness. Through targeted education and engagement with nutrition professionals and content creators, the program is strengthening consumer understanding, supporting healthier choices, and reinforcing

Funded by CWNI and led by Cereals Canada, What About Wheat? is helping reconnect Canadians with the nutritional value of one of the country’s most widely consumed crops by addressing gaps in public awareness. Through targeted education and engagement with nutrition professionals and content creators, the program is strengthening consumer understanding, supporting healthier choices, and reinforcing

Funded by CWNI and led by Cereals Canada, What About Wheat? is helping reconnect Canadians with the nutritional value of one of the country’s most widely consumed crops by addressing gaps in public awareness. Through targeted education and engagement with nutrition professionals and content creators, the program is strengthening consumer understanding, supporting healthier choices, and reinforcing

Annual Report | 2025-2026

2. Market Access and Advocacy

Protecting Key Markets:

The Indo-Paci¿c

Cereals Canada participated in a federal trade mission to key Indo-Paci¿c markets in August, strengthening relationships with major buyers and engaging directly with importers, industry partners, and government of¿cials. The mission reinforced the importance of these rapidly growing markets and highlighted Cereals Canada’s ongoing role in supporting technical needs, market development, and long-term export growth.

Morocco

Cereals Canada strengthened its relationship with Morocco by signing a Memorandum of Understanding (MOU) with the National Federation of Milling (FNM) The MOU aims to enhance technical and commercial collaboration in durum wheat, reinforcing Canada’s position in a key quality-focused market and supporting continued demand for Canadian durum through ongoing innovation and customer engagement.

Read this story

Annual Report | 2025-2026

2. Market Access and Advocacy

Protecting Key Markets:

The United States

Cereals Canada advocated for strong Canada–U.S. agri-food trade through direct engagement with U.S. policymakers, emphasizing its importance to farm incomes, jobs, and affordable food. Trade missions to Washington, D.C. in spring and fall reinforced the need for stable, rules-based trade and strengthened partnerships that support the integrated North American grains and food supply chain. As the CUSMA review approaches, Cereals Canada remains committed to advocating for trade rules that preserve market access

Expert Insights

“Open, rules-based trade is essential to the success of Canada’s cereal sector. By defending strong North American partnerships, advocating for fair global trade practices, and continuing to diversify our markets, we’re ensuring Canadian farmers remain competitive and resilient in an increasingly uncertain global environment.”

— Leif Carlson, Vice President, Markets and Trade

Annual Report | 2025-2026

2. Market Access and Advocacy

Securing Global Markets for Canadian Wheat Report

The Securing Global Markets for Canadian Wheat Report highlights key export markets and reinforces the importance of targeted trade missions and ongoing market support.

ReÀecting on six key markets that were part of market development activities in 2025, the report underscores Canada’s position as a leading global supplier of high-quality, high-protein wheat and the need for continued trade advocacy.

Read the report

Read this story

Annual Report | 2025-2026

2. Market Access and Advocacy

Keep it Clean

On behalf of the value chain, Cereals Canada leads the Keep it Clean program for cereals, helping producers grow crops that meet the requirements of export markets by managing risks related to crop protection products and contaminants. Visit keepitclean.ca to access resources for wheat, barley, and oats.

PRD Advocacy

Cereals Canada represents the cereals sector in participating in consultations, proposals, and initiatives related to pesticide regulation through Health Canada’s Pesticide Regulatory Directorate (PRD), including representing cereals in the North American Trilateral Working Group on Pesticides. Current priorities include updating regulations on spray drones, Continuous Improvement policies, and operationalizing the proposed amended PRD mandate.

Exporter Updates

Cereals Canada produces monthly exporter update reports for exporter members and grower groups, summarizing recent changes in key markets for wheat, barley, and oats. For wheat alone, we monitor more than 80 markets for MRL changes to keep stakeholders informed.

MRL Assessment Committee

Cereals Canada leads the cereals MRL Assessment Committee (MAC), reviewing existing and newly registered pesticides each year to develop advisories for the upcoming growing season if risks are identi¿ed in key export markets. The process balances access to crop protection tools with minimizing market access risks

Annual Report | 2025-2026

2. Market Access and Advocacy

Protecting Market Access Through MRL Monitoring and Advocacy

In 2025-26, Cereals Canada engaged with

59 countries

Cereals Canada has monitored and investigated over

Cereals Canada works closely with growers, regulators, customers, and supply chain partners to ensure Canadian grain exports meet both domestic and international standards. This collaboration helps maintain the safety and quality of our products while supporting reliable access to global markets. Our market access strategy focuses on minimizing trade disruptions and maximizing opportunities for Canadian grain.

delivering Canada’s quality and functionality reports to global buyers. This included

50 current international buyers

852

of Canadian cereals, whose combined average purchases of Canadian cereals are valued at

$11.7 billion.

Funded by CWNI and led by Cereals Canada, What About Wheat? is helping reconnect Canadians with the nutritional value of one of the country’s most widely consumed crops by addressing gaps in public awareness. Through targeted education and engagement with nutrition professionals and content creators, the program is strengthening consumer understanding, supporting healthier choices, and reinforcing

pesticides and single commodity MRLs in 2025

Expert Insights

“Ongoing work around the European Union continues with the evolution of their policies around crop protection products. Cereals Canada continues to advocate for science-based decision making and regulations in the EU that are also compliant with World Trade Organization obligations around pesticides and MRLs. Decisions being made on the Food and Feed Safety Simpli¿cation Omnibus could be particularly impactful on Canadian growers’ use of crop protection products banned in the EU and MRLs in place for trade.”

— Krista Zuzak, Director Crop Protection and Production

Annual Report | 2025-2026

Market Support

Annual Report | 2025-2026

3. Market Support and Development

Largest Markets for Canadian Cereals

MOROCCO

CHILE

PERU

NIGERIA

JAPAN

INDONESIA

ALGERIA

UK

USA

CHINA

MEXICO

BANGLADESH

UAE

GHANA

SRI LANKA

ITALY

ECUADOR

CANADA

COLOMBIA

DURUM

89% 50+ countries

NON-DURUM

70% 80+ countries

OATS

64% 15+ countries

BARLEY

36% 7+ countries

In 2025-26, Cereals Canada engaged with

59 countries

delivering Canada’s quality and functionality reports to global buyers. This included

50 current international buyers

OATS

36% 7+ countries

64% 15+ countries

DURUM

70% 80+ countries

NON-DURUM

89% 50+ countries

BARLEY

of Canadian cereals, whose combined average purchases of Canadian cereals are valued at

$11.7 billion.

These engagements included delivery of quality and functionality reports, one on one technical support, and targeted programs designed to meet speci¿c

Annual Report | 2025-2026

3. Market Support and Development

Building Strong Relationships

Gathering Market Intelligence and Access Issues

Our customer programming, including New Crop Trade and Technical missions, workshops, and exchanges, provides a critical platform for understanding market-speci¿c access issues and regulatory requirements that could disrupt trade. Insights gained through these activities help address challenges and support smooth, uninterrupted export operations. Face-to-face engagement is particularly valuable, fostering clearer understanding of stakeholder concerns and creating stronger opportunities for effective resolution.

Building and maintaining strong relationships with key stakeholders in core markets is essential for sustained success. Through active engagement with millers, bakers, and quality assurance professionals, we help build trust and strengthen con¿dence in Canadian cereals and the broader value chain. These relationships, developed through technical engagement, also support market access by enabling customers to advocate for Canadian grain and help address issues within their own markets.

Read the report

Read the report

Annual Report | 2025-2026

3. Market Support and Development

Supporting Government Engagement for Trade Relations

Differentiating Canadian Cereals

As trading activity becomes increasingly centralized in key regions, actively promoting and differentiating Canadian cereals is essential. Work through our technical facility and international programs enables direct engagement with customers, reinforcing the unique value of Canadian cereals. This engagement helps ensure Canadian grain stands out in competitive markets, reducing the risk of it being undifferentiated by centralized trading entities that may not fully recognize quality differences among origins.

Senior-level representation enables high-level government engagement, supporting the development of strong and effective trade relationships. These interactions enhance market access while fostering a stable, predictable trading environment, and helps build con¿dence among both domestic and international partners.

Read this story

Read the report

Annual Report | 2025-2026

3. Market Support and Development

Increasing Customer Value and Engagement

Enhancing Value Chain Partnerships

Delivering Technical Support and Services

Strong participation in domestic and international programs, seminars, workshops, and meetings highlights the value customers place on these engagements. By fostering open dialogue and addressing concerns, we strengthen relationships and deepen understanding of Canadian cereals—helping drive demand and support the long-term resilience of the entire value chain.

Bringing together stakeholders from across the value chain, including producers, exporters, the Canadian Grain Commission, and senior Cereals Canada leadership, ensures a well-rounded representation of industry priorities. This collaborative approach strengthens the credibility of our efforts and highlights a shared commitment to promoting Canadian cereals in global markets.

We support our members and stakeholders through six technical laboratories at our Winnipeg headquarters, including an analytical lab, pilot mill, end-products areas, and a specialty milling facility. By leveraging these technical capabilities alongside our international engagement, the Canadian value chain can strengthen its global presence, differentiate its products, and reinforce its position as a preferred supplier, supporting long-term success across the industry.

Visit the page

Visit the page

Visit the page

There is no other place in Canada that is equipped and staffed with the experts to do this type of work, all under one roof.

Annual Report | 2025-2026

3. Market Support and Development

The recent volatility in trade relations underscores the need for market diversi¿cation. With Canadian cereal exports valued at

Building and maintaining strong relationships with key stakeholders in core markets is essential for sustained success. By engaging directly with millers, bakers, and quality assurance professionals, we build trust and reinforce con¿dence in the quality and value of Canadian cereals.

These relationships, strengthened through technical engagement, also support market access by enabling customers to advocate for Canadian grain and help address issues within their own markets.

Differentiating Canadian Cereals

Cereals Canada plays a crucial role in maintaining and expanding Canada’s global market share.

Annual Report | 2025-2026

3. Market Support and Development

Supporting Global Partnerships:

Building the Durum Market in China

Cereals Canada is advancing new market opportunities for Canadian durum wheat in China through targeted technical engagement and strong industry partnerships. During the 2023 New Crop Trade and Technical Missions, discussions with Chinese customers identi¿ed opportunities for pasta production. These conversations led to the launch of the COFCO Durum Technical Exchange Program in August 2024 to demonstrate the quality advantages of CWAD. Building on this momentum, a Cereals Canada technical team led by Elaine Sopiwnyk conducted a follow-up mission to China in September 2025, working directly with mills and pasta manufacturers to support adoption and market development.

In 2025, Canada supplied

25,300 tonnes

of CWAD to China, accounting for

55%

of China’s total durum wheat imports during this period.

Milling Guide Reprinted for Bangladesh

Cereals Canada reinforced its global partnerships by reprinting its technical guide for the Bangladesh market, supporting millers in producing high-quality products

Annual Report | 2025-2026

3. Market Support and Development

Supporting Global Partnerships:

Market Support in Latin America

Cereals Canada strengthened its presence in Latin America by participating in the IAOM Conference, engaging with over 280 milling professionals from twenty-¿ve countries.

Lisa Nemeth, director of market support and training, presented on the quality of Canadian cereals, Canada’s national quality assurance system, and the technical support Cereals Canada provides to customers across the region. Attendees were eager to engage and learn more about how Canadian cereals deliver consistent

Expert Insights

On average, Canada exports

5.9 million tonnes

“Supporting our global customers is at the core of what we do at Cereals Canada. By building strong relationships, providing reliable technical expertise, and understanding the unique needs of each market, we help ensure customers can con¿dently choose Canadian cereals. This ongoing collaboration goes a long way towards reinforcing Canada’s reputation as a trusted supplier.”

— Lisa Nemeth, Director, Market Support and Training

of non-durum wheat to Latin America per year. Over the last ¿ve years, the largest markets in the region for Canadian cereals were Peru, Colombia, Ecuador, and Mexico.

Visit the page

Annual Report | 2025-2026

3. Market Support and Development

Programming at Cereals Canada demonstrates our commitment to fostering strong relationships with global and domestic partners and promoting the quality and consistency of Canadian wheat in core and emerging markets.

In 2025-26, Cereals Canada engaged with

59 countries

delivering Canada’s quality and functionality reports to global buyers. This included

50 current international buyers

New Crop Trade and Technical Webinars

New Crop Trade and Technical Missions

Global Customer Programs

Market Access Outreach

of Canadian cereals, whose combined average purchases of Canadian cereals are valued at

Domestic Programming

$11.7 billion.

New Crop Report Webinars

Technical Programs at Cereals Canada

Combine to Customer Programs

Missions

EU Missions

749

1316

2457

21111

Languages Offered

Workshops in market (China and Indo-Paci¿c)

open-enrollment Grain Industry Overview Programs

Asia Missions

Markets Visited

Markets reached through virtual meetings

Countries Represented

Canadian Grain Commission Industry Overview Program

Webinars

Countries participated including webinars

Industry Partner Program with Seeds Canada

Immersive Milling Course

Value Chain Webinar

Annual Report | 2025-2026

Market and Technical Research

Annual Report | 2025-2026

4. Market and Technical Research

Technical Expertise, Unbiased Advice

Cereals Canada delivers customized programs, training, and targeted technical support to customers of Canadian cereals. These efforts help customers understand the unique quality characteristics of Canadian grains and how to optimize their performance in milling and end-product applications. By deepening knowledge among millers, bakers, and processors, we enable them to maximize the value of Canadian wheat, whether used on its own or blended with grains from Canada or other origins.

Learn More About our Technical Areas

Annual Report | 2025-2026

4. Market and Technical Research

Keeping Canadian Wheat Competitive

Examining wheat quality in top export markets each year provides valuable insights into year-over-year changes in competitor quality and how these wheats are used across different markets. Cereals Canada uses these insights to better understand evolving customer requirements and to support the value chain in maintaining or enhancing Canadian wheat quality, ensuring it remains globally competitive.

Data-Driven Quality, Trusted Performance

Wheat quality varies from year to year based on growing conditions such as temperature and rainfall. Customers rely on quality information to understand these changes and adjust their processes to maintain consistent end-product quality. Canadian exporters also depend on Cereals Canada’s data and technical expertise to address customer inquiries and provide clear, reliable information on Canadian wheat quality.

Annual Report | 2025-2026

4. Market and Technical Research

The data from these evaluations is important for assessing and comparing the physical and functional qualities important to produce end-products.

Annual Report | 2025-2026

4. Market and Technical Research

Understanding Oat Quality

As the world’s largest exporter of high-quality oats, Canada produces over 3.6 million tonnes of oats per year on average. Canadian oats supply three primary markets: milling oats for human consumption; performance or pony oats, largely as feed for high-end race or competitive horses; and high-yielding feed oat varieties.

Cereals Canada is leading a multi-year research study to expand the parameters for characterizing Canadian oat quality and to better understand how environmental conditions during the growing season inÀuence quality differences among varieties. The study looks at the genotype by environment (GxE) evaluating three oat varieties grown in two locations over three growing seasons.

Annual Report | 2025-2026

4. Market and Technical Research

Collaboration Makes Us Stronger

Cereals Canada partnered with the Canadian Grain Commission’s Grain Research Laboratory’s bread wheat and durum research technical team and industry stakeholders to deliver a hands-on baking workshop focused on improving the evaluation of dough handling properties. Bringing together technical experts from across Canada and international partners, the initiative strengthened collaboration and promoted a more consistent, shared approach to wheat quality assessment.

Cereals Canada is committed to supporting agricultural research by optimizing the use of Canadian cereals in end-products domestically and around the world.

Annual Report | 2025-2026

4. Market and Technical Research

50 current international buyers

Growing Season Progress Report: Keeping Customers Informed

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Throughout the growing season, Cereals Canada works with provincial agriculture departments to provide timely updates on seeding progress, crop conditions, quality, and harvest for wheat in Alberta, Saskatchewan, and Manitoba.

Watch the webinars

Presented in a clear, user-friendly format, the Growing Season Progress Report includes provincial highlights, maps, and direct links to of¿cial crop reports. The interactive, biweekly report is closely followed by customers around the world and remains one of our most-visited

50 current international buyers

Read this story

Watch the webinars

Annual Report | 2025-2026

4. Market and Technical Research

2025 New Wheat Crop

Each year, the Cereals Canada technical team assesses newly harvested grain samples for milling characteristics, wheat and Àour quality, and end-product performance. These results are compiled into the New Wheat Crop Report, which highlights the quality and functionality of Canadian wheat in products such as bread and noodles and is shared with customers

To complete the 2025 Harvest Assessment,

299

255

27

58

155

wheat samples

loaves of bread produced

samples processed into pasta

samples processed into noodles and/or steamed buns

Farinographs

samples analyzed for protein content

milled

and

Annual Report | 2025-2026

4. Market and Technical Research

Harvest Assessment Expanded to Include Eastern Wheat

The Cultivate newsletter complements this by delivering timely, customer-focused insights to domestic and global audiences, including crop updates, storage best practices, and the latest from the technical team including, research insights,

Expert Insights

The Harvest Assessment program evaluates milling and end-use quality to generate data that informs the annual New Wheat Crop Report, helping customers understand and con¿dently purchase the latest Canadian wheat crop.

“Canadian wheat’s reputation for quality is built on the strength of our entire value chain—from breeders and researchers to farmers—and that commitment is reÀected in how we support our global customers. We work closely with buyers to understand their needs and demonstrate the performance and value of Canadian wheat through science-based expertise and hands-on technical support. By aligning our technical knowledge with market demands, we help ensure Canadian wheat continues to deliver consistent quality to customers around the world.”

— Elaine Sopiwnyk, Vice President, Technical Services

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Annual Report | 2025-2026

4. Market and Technical Research

2025 New Wheat Crop

Canada’s New Wheat Crop Report, Growing Quality

2025 Crop Summary

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In 2025, Canada produced a good quality wheat crop with above-average volumes and yields for both non-durum and durum wheat. The 2025 wheat crop is 11 percent larger than last year and 23 percent larger than average. This year, Canada grew nearly 40 million tonnes of wheat.

Canadian wheat had good quality for all classes, with the majority grading No. 1 or No. 2.

The CWRS crop had high protein with a very high proportion grading No. 1 or No. 2.

Majority of the 2025 CWAD crop graded No. 1, No. 2 or No. 3. and had good protein content, typical for this class.

Wheat, by Speci¿cation represents a medium protein wheat with a wheat protein content of 12.9%.

98% of the CESRW crop graded No. 2 or above, and protein is slightly higher than last year.

Annual Report | 2025-2026

4. Market and Technical Research

2025 New Wheat Crop

New Crop Trade and Technical Missions

In November and December, Cereals Canada experts, along with growers and representatives from the Canadian Grain Commission, exporters and provincial associations, traveled to several key markets to share critical insights from the 2025 New Crop Report with customers worldwide.

“Because of this visit we are going to start sourcing a lot more Canadian wheat. Being able to call people who can help problem solve milling issues pays for the extra cost

— customer in Guatemala

Annual Report | 2025-2026

4. Market and Technical Research

2025 New Wheat Crop

New Crop Virtual Engagement

Cereals Canada strengthened global customer relationships through targeted one-on-one virtual meetings following its New Wheat Crop missions. Representatives from the Canadian Grain Commission and producer groups also took part, ensuring customers received comprehensive

This year’s New Crop outreach engaged with

29 countries

that purchased

$8.2 billion

of Canadian wheat in 2024.

Through a series of webinars, in-country seminars, and meetings with key customers, delegations led by Cereals Canada delivered vital information and reassured buyers about Canada’s ability to deliver consistent quality, even in today’s uncertain trade environment.

Annual Report | 2025-2026

Member and Customer Outreach

Annual Report | 2025-2026

5. Member and Customer Outreach

Cereals Canada keeps members and partners informed through the monthly Value Chain newsletter, which provides updates on advocacy, customer programming, market access issues, and technical initiatives.

The Cultivate newsletter complements this by delivering timely, customer-focused insights to domestic and global audiences, including crop updates, storage best practices, and the latest from the technical team including, research insights,

Annual Report | 2025-2026

5. Member and Customer Outreach

Canadian cereals are among the best in the world, and over the past year, we have continued to share that story with purpose and persistence. In a year marked by uncertainty in global markets and evolving trade relationships, clear and timely communication was more important than ever. We remained committed to ensuring our members and customers felt informed, supported, and connected to the work we do on their behalf.

Annual Report | 2025-2026

5. Member and Customer Outreach

Celebrating Success

The Cereals Canada Communications team was recognized for their creative work at the Best of CAMA Awards, held in November. The team won ¿rst place for the Gate corporate identity, created alongside UpHouse, and picked up a Certi¿cate of Merit for the Cereals

The What About Wheat? campaign, managed by Synthesis Agri-Food Network, also received a Certi¿cate of Merit for the 2025 Wheat Retreat event. The campaign has won multiple awards including “Best of Show” at the 2023 Best of CAMA Awards.

Expert Insights

“Communication is not just about reach; it is about relevance. We continued to meet our members and customers where they are, using the channels, languages, and formats that matter most to them, ensuring the right information reaches the right people at the right time. Whether communicating Canadian wheat quality, market access updates, or trade advocacy efforts, our goal remains the same: to ensure Cereals Canada’s voice is heard, trusted, and valued.”

— Ellen Pruden, Vice President, Communications and Value Chain Relations

Annual Report | 2025-2026

Global Agriculture Technology Exchange

Annual Report | 2025-2026

Gate: Global Agriculture Technology Exchange

Gate is a shovel-ready, pan-Canadian agricultural hub located in Winnipeg, Manitoba. Owned and operated by Cereals Canada, it is designed to modernize and expand technical and market support services for the Canadian grain industry.

Gate is trade enabling infrastructure that will serve as a centre for innovation, research, and advocacy, driving growth in Canada’s $68 billion cereals sector through market development, technical training, and enhanced global competitiveness.

Gate will support state-of-the-art equipment and resources, enabling more accurate testing, hands-on demonstrations, and high-value technical services that reinforce Canada’s leadership in cereal quality, innovation, and global competitiveness.

Learn more about Gate

Annual Report | 2025-2026

Gate: Global Agriculture Technology Exchange

Funding Update, as of May 31, 2026.

Province of Manitoba $23,500,000

Canadian Farmers $13,580,000

Cereals Canada $5,000,000

Funds committed

$102,000,000

Total Project Costs

James Richardon & Sons Limited (land, in kind)

$3,000,000

Warburtons $650,000

Industry* $9,800,000

Government of Canada* $35,000,000

Province of Manitoba (pending)

TBD

*To be funded

Annual Report | 2025-2026

Gate: Global Agriculture Technology Exchange

April:

Gate Capital Campaign Secures $13 Million from the Province of Manitoba

“This is a good long-term investment in ensuring the backbone of our western Canadian economy is going to stay strong.”

— Premier Wab Kinew

May:

Gate Project Called a “Key Priority” for Manitoba Government

Manitoba Premier Wab Kinew calls out Gate as a “nation-building” project for consideration under the Government of Canada’s

one-project-one-review policy.

June:

Warburtons Contributes $650,000 to Gate Project

The Gate Capital Campaign receives $650,000 in funding from Warburtons, the largest bakery brand in the United Kingdom.

December:

Cereals Canada Secures Land for the Future Home of Gate

Cereals Canada and James Richardson & Sons, Limited sign MOU to secure the future home of Gate in downtown Winnipeg.

December:

Gate Receives Second Round of Provincial Funding

Cereals Canada receives an additional $10.5 million investment from the Province of Manitoba, bringing the Province’s

total support for the project to $23.5 million.

Annual Report | 2025-2026

Member and Customer Outreach

Annual Report | 2025-2026

Financials

April 1, 2025 to March 31, 2026

17%

17%

Agriculture and Agri-Food Canada

The What About Wheat? campaign, managed by Synthesis Agri-Food Network, also received a Certi¿cate of Merit for the 2025 Wheat Retreat event. The campaign has won multiple awards including “Best of Show” at the 2023 Best of CAMA Awards.

5%

Consulting and Technical Services*

Sources of Revenue

Industry Partners

Contributed Services

70%

Interest Income

4%

*Fee for Service

Annual Report | 2025-2026

Financials

April 1, 2025 to March 31, 2026

5%

17%

Consulting & Technical Services

4%

Market Development & Market Access

The What About Wheat? campaign, managed by Synthesis Agri-Food Network, also received a Certi¿cate of Merit for the 2025 Wheat Retreat event. The campaign has won multiple awards including “Best of Show” at the 2023 Best of CAMA Awards.

4%

Sources of Revenue

Special Projects

Applied Research

Operating and Administrative Expenses

70%

*Fee for Service

Annual Report | 2025-2026

Growing Canadian Demand

Annual Report | 2025-2026

Table of Contents

Celebrating Success

Greg Sears

Ramzy Yelda

Josh Boersen

Boris Michaleski

Rob Stone

Stewart Oke

Adam Dyck

Brett Halstead

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

Jean-Marc Ruest

Juan Schujman

Jared Veness

Chad Thomson

Jennifer Marchand

Je Cockwill

Juan Schujman

Gregg Fotheringham

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

Annual Report | 2025-2026

Table of Contents

Brett Halstead

Rebecca Hadfield

Elaine Sopiwnyk

Leif Carlson

Ellen Pruden

Krista Zuzak

Lisa Nemeth

Kristina Pizzi

Norbert Cabral

Lindsay Bourré

Marcello DiMarco

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

Lee Huscroft

Amanda MacDonald

Gerald Kanife

Jared Ozuk

Julia Cann

Anna Mora

Charity Banquerigo

Lindsey Boyd

Rosa Boyd

Loralie Friesen

Robyn Makowski

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

Matilda van Aggelen

Jean Ryu

Jean Ryu

Kelly Tan

Khanh Vo Van

Natalie Middlestead

Karen Pitura

Gina Young

Chloé Wolstencroft

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

In the 2025-26 ¿scal period for Cereals Canada the total expenditures were $8.5 million. The three top expenditures were $6.0 million in market development and market access activities, $1.5 million for operating and administrative expenses, and $0.4 million for consulting & technical services. Please refer to the expenditure pie chart for further information.

Annual Report | 2025-2026