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Index
Starting Point
01
Economic Proposal
03
Proposed Solution
02
Why
04
objectives
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Sous-titre
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client
Titre 2
client
Visual content is a cross-cutting, universal language, like music. We are able to understand images from millions of years ago, even from other cultures. We capture visual content better. Visual content is associated with cognitive and psychological mechanisms. Things enter through the eyes, the first image is what matters. We associate visual content with emotions. Our brain is biologically prepared to process visual content. Almost 50% ofour brain is involved in processingvisual stimuli.
'Your contents are liked, but engage much more if they are interactive.'
- Plan your communication structure.
- Prioritize and give visual weight to the main points.
- Define secondary messages with interactivity.
- Establish a flow through the content.
- Measure the results.
We don't like to bore. We don't want to be repetitive. Communicating as usual is boring and doesn't engage. We do it differently. We sabotage boredom. We create what the brain likes to consume because it stimulates it. Pose a dramatic question; it is the essential ingredient to maintain the audience's attention. It is usually posed subliminally at the beginning of the story to intrigue the audience and is resolved at the end.
cover letter
With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight a specific phrase or fact that will be etched into your audience's memory, and even embed external content that surprises: videos, photos, audios... Whateveryou want! Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes through sight, and we retain 42% more information when the content is in motion.
thank you
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Titre 2
Titre 2
Titre 2
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We are digital beings
90% of the information we process comes through our vision, and we process visual content up to 60,000 times faster than text. That's why visual communication is more effective.
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Iness Belkhiri
Created on June 16, 2026
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Transcript
Sous-titre
Index
Starting Point
01
Economic Proposal
03
Proposed Solution
02
Why
04
objectives
Sous-titre
Sous-titre
Sous-titre
client
Titre 2
client
Visual content is a cross-cutting, universal language, like music. We are able to understand images from millions of years ago, even from other cultures. We capture visual content better. Visual content is associated with cognitive and psychological mechanisms. Things enter through the eyes, the first image is what matters. We associate visual content with emotions. Our brain is biologically prepared to process visual content. Almost 50% ofour brain is involved in processingvisual stimuli.
'Your contents are liked, but engage much more if they are interactive.'
We don't like to bore. We don't want to be repetitive. Communicating as usual is boring and doesn't engage. We do it differently. We sabotage boredom. We create what the brain likes to consume because it stimulates it. Pose a dramatic question; it is the essential ingredient to maintain the audience's attention. It is usually posed subliminally at the beginning of the story to intrigue the audience and is resolved at the end.
cover letter
With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight a specific phrase or fact that will be etched into your audience's memory, and even embed external content that surprises: videos, photos, audios... Whateveryou want! Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes through sight, and we retain 42% more information when the content is in motion.
thank you
Sous-titre
Titre 2
Titre 2
Titre 2
Sous-titre
Sous-titre
We are digital beings
90% of the information we process comes through our vision, and we process visual content up to 60,000 times faster than text. That's why visual communication is more effective.