Recap: SEO vs. AEO vs. AI Discoverability

SEO, AEO, AI Discoverability - Oh My! Understanding the distinEO, AEO, AI Discoverability - Oh My! Understanding the ctions between these three concepts will help you have richer discussions with potential AI Discoverability customers. Here's a quick recap of what each term means for B2B marketing teams and how they relate to each other:

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This layered approach is critical for technology brands aiming to influence B2B buyers who increasingly rely on AI search for vendor evaluation. TA is uniquely positioned to help with their overall AI Discoverability strategy thanks to our strong EEAT, existing influence with AI search engines, and our investments in expert-led editorial content, buyers guides, product reviews, and tech communities. Our AI Discoverability solution is 100% complementary to their in-house AEO efforts, and investing in these in tandem will generate the best results for our clients.

1. AI Discoverability: A comprehensive approach to influencing AI search engines and generating more mentions in AI answers via a combination of in-house AEO (above) and 3rd party media coverage, product reviews, and recommendations. TA plays a BIG role here!

1. SEO: Optimizing your website content to rank higher in traditional search and drive more traffic to your website. This requires internal SEO expertise and generating backlinks from reputable 3rd party sites. SEO is typically managed by internal Digital Marketing and SEO teams. TA is not involved here.

1. AEO: Optimizing your website content to be ingested by AI search engines and gain more mentions and citations in AI answers. This requires internal AEO expertise. AEO is typically managed by the same Digital Marketing and SEO teams. TA is not involved here.