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Packaging & Proposal Development

April Pearson

Created on June 15, 2026

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visual thinking checklist

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A great title

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Reporting & Optimization Describe ongoing performance tracking and our commitment to program adjustments to maximize impact based on both client and market feedback.

Content Package Details Outline the overall program, content deliverables, timeline, and related program inclusions. Highlight how each content type supports AI discoverability and client goals.

Program Overview Outline our partnership approach and that we're proposing a custom program designed to meet their unique goals and to influence the specific AI prompts that they have shared as their top priorities.

Proposal Tip Use visuals such as content calendars, sample articles, and metric dashboards to make the proposal tangible and easy to understand.

Investment & ROI Clearly state the program cost (starting at $100k) and link it to expected outcomes such as increased Share of Voice, AI answer inclusions, and lead generation.

By packaging proposals thoughtfully and addressing client-specific concerns, you can build confidence and secure commitment to AI Discoverability programs.

Timeline & Milestones Present a realistic 6-12 month timeline with key deliverables and review points.

Executive Summary Briefly describe the client’s challenges and how the AI Discoverability program addresses them.