Our AI Discoverability solution has a number of key differences from other TA products that may require us to engage new buyer personas or to have different types of conversations with our existing champions.
Some key considerations that influence who may be involved in buying decisions include:
Subtitle
Cross-Team Impact: AI search visibility and discoverability can impact many different marketing goals and priorities spanning brand awareness, lead generation, pipeline development, and content marketing in addition to core digital performance
Urgency: In some companies, AI Discoverability is a critical go-to-market imperative with executive-level (CMO, VP Marketing, VP Digital) visibility
AEO Ownership: AEO is a key part of an overall AI Discoverability strategy; if a client has an individual or team that is already responsible for their in-house AEO strategy (typically the Digital Marketing or SEO team), they will likely be involved
AI Discoverability Buyer Personas part 1
April Pearson
Created on June 15, 2026
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Transcript
Our AI Discoverability solution has a number of key differences from other TA products that may require us to engage new buyer personas or to have different types of conversations with our existing champions. Some key considerations that influence who may be involved in buying decisions include:
Subtitle
Cross-Team Impact: AI search visibility and discoverability can impact many different marketing goals and priorities spanning brand awareness, lead generation, pipeline development, and content marketing in addition to core digital performance
Urgency: In some companies, AI Discoverability is a critical go-to-market imperative with executive-level (CMO, VP Marketing, VP Digital) visibility
AEO Ownership: AEO is a key part of an overall AI Discoverability strategy; if a client has an individual or team that is already responsible for their in-house AEO strategy (typically the Digital Marketing or SEO team), they will likely be involved