INDEX
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
INDEX
Watch Disney’s short animated film entitled From Our Family to Yours.
INDEX
Watch Disney’s short animated film entitled From Our Family to Yours.
20
Disney characters bring generations together. Disney appeals to people’s nostalgia to touch every member of the family. Disney is mostly a company for kids. Disney influences our lives with its stories and products. Disney uses emotions / storytelling to sell its products.
5) What image does Disney give in this short animated film? Do you find it effective / convincing? Why (not)?
INDEX
Watch Disney’s short animated film entitled From Our Family to Yours.
INDEX
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
INDEX
or Disney, storytelling is key. Storytelling requires an emotional component that will appeal to consumers of all ages […] Every advertisement, commercial, and billboard must remind consumers of those emotions and stories. […] But how does Disney manage to separate itself from its competitors? The answer lies in a unique content marketing strategy. Disney has a one-two approach by first creating the story and then building a whole line of products around that story. As an article from Forbes states, “Disney’s ‘content marketing’ strategy goes in reverse compared to most brands. Meaning, where most brands start with a physical product and then build a story around it in the form of ‘content marketing,’ companies like Disney do exactly the opposite.” Source: medium.com, March 2020
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
storytelling
product
Disney
Other companies
storytelling
product
INDEX
Watch Disney’s short animated film entitled From Our Family to Yours.
20
Watch Disney’s short animated film entitled From Our Family to Yours.
INDEX
Watch Disney’s short animated film entitled From Our Family to Yours.
2010
2013/19
2016
1950
1989
1937
2012
Cinderella
Brave (Merida)
Moana
The Little Mermaid (Ariel)
Snow White
Frozen (Anna and Elsa)
Tangled (Rapunzel)
INDEX
bserve this diagram. Describe it and react. What does it teach us about the representation of women ?
bserve this diagram. Describe it and react. What does it teach us about the representation of women ?
“I want my freedom.” Merida (Brave)
“I will lead with pride; I will make us strong.” Moana
“Yes, I’m alone, but I’m alone and free!” Elsa (Frozen)
03
01
02
20
INDEX
Watch Disney’s short animated film entitled From Our Family to Yours.
Snow White
Snow White
Snow White
Snow White
Snow White
Snow White
Snow White
Snow White
Snow White
Snow White
Snow White
XX
Snow White
Snow White
XX
Snow White
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
Snow White
INDEX
Watch Disney’s short animated film entitled From Our Family to Yours.
Snow White
Snow White
Snow White
Snow White
Snow White
Snow White
Snow White
Snow White
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
XX
Snow White
XX
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
INDEX
Watch Disney’s short animated film entitled From Our Family to Yours.
20
INDEX
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
20
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
INDEX
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
Apply the strategy adopted by Disney. (STORY -> PRODUCT) 1) Imagine a story/ a cause you want to defend. 2) Then, define a product. Create a model of this product. 3) Present your project: - the product: name, description, usefulness; - the story behind it/ the cause you defend; - the marketing strategy: a) Disney's commercial techniques; b) the targeted audience.
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
Apply the strategy adopted by Disney. (STORY -> PRODUCT) 1) Imagine a story/ a cause you want to defend. 2) Then, define a product. Create a model of this product. 3) Present your project: - the product: name, description, usefulness; - the story behind it/ the cause you defend; - the marketing strategy: a) Disney's commercial techniques; b) the targeted audience.
Apply the strategy adopted by Disney. (STORY -> PRODUCT) 1) Imagine a story/ a cause you want to defend. 2) Then, define a product. Create a model of this product. 3) Present your project: - the product: name, description, usefulness; - the story behind it/ the cause you defend; - the marketing strategy: a) Disney's commercial techniques; b) the targeted audience.
Apply the strategy adopted by Disney. (STORY -> PRODUCT) 1) Imagine a story/ a cause you want to defend. 2) Then, define a product. Create a model of this product. 3) Present your project: - the product: name, description, usefulness; - the story behind it/ the cause you defend; - the marketing strategy: a) Disney's commercial techniques; b) the targeted audience.
Apply the strategy adopted by Disney. (STORY -> PRODUCT) 1) Imagine a story/ a cause you want to defend. 2) Then, define a product. Create a model of this product. 3) Present your project: - the product: name, description, usefulness; - the story behind it/ the cause you defend; - the marketing strategy: a) Disney's commercial techniques; b) the targeted audience.
Apply the strategy adopted by Disney. (STORY -> PRODUCT) 1) Imagine a story/ a cause you want to defend. 2) Then, define a product. Create a model of this product. 3) Present your project: - the product: name, description, usefulness; - the story behind it/ the cause you defend; - the marketing strategy: a) Disney's commercial techniques; b) the targeted audience.
Apply the strategy adopted by Disney. (STORY -> PRODUCT) 1) Imagine a story/ a cause you want to defend. 2) Then, define a product. Create a model of this product. 3) Present your project: - the product: name, description, usefulness; - the story behind it/ the cause you defend; - the marketing strategy: a) Disney's commercial techniques; b) the targeted audience.
Apply the strategy adopted by Disney. (STORY -> PRODUCT) 1) Imagine a story/ a cause you want to defend. 2) Then, define a product. Create a model of this product. 3) Present your project: - the product: name, description, usefulness; - the story behind it/ the cause you defend; - the marketing strategy: a) Disney's commercial techniques; b) the targeted audience.
Apply the strategy adopted by Disney. (STORY -> PRODUCT) 1) Imagine a story/ a cause you want to defend. 2) Then, define a product. Create a model of this product. 3) Present your project: - the product: name, description, usefulness; - the story behind it/ the cause you defend; - the marketing strategy: a) Disney's commercial techniques; b) the targeted audience.
Apply the strategy adopted by Disney. (STORY -> PRODUCT) 1) Imagine a story/ a cause you want to defend. 2) Then, define a product. Create a model of this product. 3) Present your project: - the product: name, description, usefulness; - the story behind it/ the cause you defend; - the marketing strategy: a) Disney's commercial techniques; b) the targeted audience.
Apply the strategy adopted by Disney. (STORY -> PRODUCT) 1) Imagine a story/ a cause you want to defend. 2) Then, define a product. Create a model of this product. 3) Present your project: - the product: name, description, usefulness; - the story behind it/ the cause you defend; - the marketing strategy: a) Disney's commercial techniques; b) the targeted audience.
Disney's Empire
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INDEX
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
INDEX
Watch Disney’s short animated film entitled From Our Family to Yours.
INDEX
Watch Disney’s short animated film entitled From Our Family to Yours.
20
Disney characters bring generations together. Disney appeals to people’s nostalgia to touch every member of the family. Disney is mostly a company for kids. Disney influences our lives with its stories and products. Disney uses emotions / storytelling to sell its products.
5) What image does Disney give in this short animated film? Do you find it effective / convincing? Why (not)?
INDEX
Watch Disney’s short animated film entitled From Our Family to Yours.
INDEX
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
INDEX
or Disney, storytelling is key. Storytelling requires an emotional component that will appeal to consumers of all ages […] Every advertisement, commercial, and billboard must remind consumers of those emotions and stories. […] But how does Disney manage to separate itself from its competitors? The answer lies in a unique content marketing strategy. Disney has a one-two approach by first creating the story and then building a whole line of products around that story. As an article from Forbes states, “Disney’s ‘content marketing’ strategy goes in reverse compared to most brands. Meaning, where most brands start with a physical product and then build a story around it in the form of ‘content marketing,’ companies like Disney do exactly the opposite.” Source: medium.com, March 2020
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
storytelling
product
Disney
Other companies
storytelling
product
INDEX
Watch Disney’s short animated film entitled From Our Family to Yours.
20
Watch Disney’s short animated film entitled From Our Family to Yours.
INDEX
Watch Disney’s short animated film entitled From Our Family to Yours.
2010
2013/19
2016
1950
1989
1937
2012
Cinderella
Brave (Merida)
Moana
The Little Mermaid (Ariel)
Snow White
Frozen (Anna and Elsa)
Tangled (Rapunzel)
INDEX
bserve this diagram. Describe it and react. What does it teach us about the representation of women ?
bserve this diagram. Describe it and react. What does it teach us about the representation of women ?
“I want my freedom.” Merida (Brave)
“I will lead with pride; I will make us strong.” Moana
“Yes, I’m alone, but I’m alone and free!” Elsa (Frozen)
03
01
02
20
INDEX
Watch Disney’s short animated film entitled From Our Family to Yours.
Snow White
Snow White
Snow White
Snow White
Snow White
Snow White
Snow White
Snow White
Snow White
Snow White
Snow White
XX
Snow White
Snow White
XX
Snow White
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
Snow White
INDEX
Watch Disney’s short animated film entitled From Our Family to Yours.
Snow White
Snow White
Snow White
Snow White
Snow White
Snow White
Snow White
Snow White
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
XX
Snow White
XX
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
INDEX
Watch Disney’s short animated film entitled From Our Family to Yours.
20
INDEX
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
20
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
INDEX
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
Apply the strategy adopted by Disney. (STORY -> PRODUCT) 1) Imagine a story/ a cause you want to defend. 2) Then, define a product. Create a model of this product. 3) Present your project: - the product: name, description, usefulness; - the story behind it/ the cause you defend; - the marketing strategy: a) Disney's commercial techniques; b) the targeted audience.
Watch Disney’s short animated film entitled From Our Family to Yours.
Watch Disney’s short animated film entitled From Our Family to Yours.
Apply the strategy adopted by Disney. (STORY -> PRODUCT) 1) Imagine a story/ a cause you want to defend. 2) Then, define a product. Create a model of this product. 3) Present your project: - the product: name, description, usefulness; - the story behind it/ the cause you defend; - the marketing strategy: a) Disney's commercial techniques; b) the targeted audience.
Apply the strategy adopted by Disney. (STORY -> PRODUCT) 1) Imagine a story/ a cause you want to defend. 2) Then, define a product. Create a model of this product. 3) Present your project: - the product: name, description, usefulness; - the story behind it/ the cause you defend; - the marketing strategy: a) Disney's commercial techniques; b) the targeted audience.
Apply the strategy adopted by Disney. (STORY -> PRODUCT) 1) Imagine a story/ a cause you want to defend. 2) Then, define a product. Create a model of this product. 3) Present your project: - the product: name, description, usefulness; - the story behind it/ the cause you defend; - the marketing strategy: a) Disney's commercial techniques; b) the targeted audience.
Apply the strategy adopted by Disney. (STORY -> PRODUCT) 1) Imagine a story/ a cause you want to defend. 2) Then, define a product. Create a model of this product. 3) Present your project: - the product: name, description, usefulness; - the story behind it/ the cause you defend; - the marketing strategy: a) Disney's commercial techniques; b) the targeted audience.
Apply the strategy adopted by Disney. (STORY -> PRODUCT) 1) Imagine a story/ a cause you want to defend. 2) Then, define a product. Create a model of this product. 3) Present your project: - the product: name, description, usefulness; - the story behind it/ the cause you defend; - the marketing strategy: a) Disney's commercial techniques; b) the targeted audience.
Apply the strategy adopted by Disney. (STORY -> PRODUCT) 1) Imagine a story/ a cause you want to defend. 2) Then, define a product. Create a model of this product. 3) Present your project: - the product: name, description, usefulness; - the story behind it/ the cause you defend; - the marketing strategy: a) Disney's commercial techniques; b) the targeted audience.
Apply the strategy adopted by Disney. (STORY -> PRODUCT) 1) Imagine a story/ a cause you want to defend. 2) Then, define a product. Create a model of this product. 3) Present your project: - the product: name, description, usefulness; - the story behind it/ the cause you defend; - the marketing strategy: a) Disney's commercial techniques; b) the targeted audience.
Apply the strategy adopted by Disney. (STORY -> PRODUCT) 1) Imagine a story/ a cause you want to defend. 2) Then, define a product. Create a model of this product. 3) Present your project: - the product: name, description, usefulness; - the story behind it/ the cause you defend; - the marketing strategy: a) Disney's commercial techniques; b) the targeted audience.
Apply the strategy adopted by Disney. (STORY -> PRODUCT) 1) Imagine a story/ a cause you want to defend. 2) Then, define a product. Create a model of this product. 3) Present your project: - the product: name, description, usefulness; - the story behind it/ the cause you defend; - the marketing strategy: a) Disney's commercial techniques; b) the targeted audience.
Apply the strategy adopted by Disney. (STORY -> PRODUCT) 1) Imagine a story/ a cause you want to defend. 2) Then, define a product. Create a model of this product. 3) Present your project: - the product: name, description, usefulness; - the story behind it/ the cause you defend; - the marketing strategy: a) Disney's commercial techniques; b) the targeted audience.