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Citizen Environmental Awareness

Natalia de Jesús Pineda Guerrero

Created on May 30, 2026

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Transcript

Citizen Environmental Awareness

Natalia Pineda Guerrero - A01412578

Part One: Unmask Deception and Harmful Attitudes.

Part Two: Illustrate the actions.

Fallacies - First example

Civic deception consists of prioritizing a secondary behavior (waste separation) after overlooking the previous reality, which is very harmful: 90% of greenhouse gas emissions produced by the plastics industry occur during the early stages, that is, in the extraction and production of raw polymers, not at the end of the product's life cycle. For years, plastic manufacturers have managed to divert public attention from rigorous production regulations by funding large public campaigns that portrayed plastic pollution as a problem solely related to recycling and consumer-generated waste.

The "Negative Footprint Illusion"

The negative ecological footprint illusion is a cognitive bias that occurs when a person believes that by adopting an environmentally friendly behavior (such as recycling a plastic container), they eliminate or reduce the environmental impact of a high-carbon practice (such as buying new products or flying). This creates a false impression of ecological balance.

APA References: Bhargav, N., & Thaker, J. (2026). Shifting the dial: Does exposure to climate change efficacy messages boost individual and collective political activism intentions? Journalism and Media, 7(2), 112. https://doi.org/10.3390/journalmedia7020112

Slacktivism - Second example

Citizens aim to implement immediate and rigorously monitored actions in their immediate home environment to reduce the gap between awareness and action. This gives them a sense of control over a global threat that would otherwise be overwhelming. This behavior transfers the entire economic and moral responsibility for ecological conservation to the isolated individual consumer, decentralizing the structural responsibility of the state and corporations. Citizens aim to implement immediate and rigorously supervised actions in their immediate home environment to reduce the gap between awareness and action.

Aesthetic Digital Performative Sharing

Superficial digital activism occurs when a person replaces low-risk, low-cost digital actions (such as using activist hashtags or sharing viral climate infographics) with specific and costly systemic change. The individual focuses all their energy on consulting personal carbon footprint calculators, buying energy-efficient light bulbs, or changing their eating habits.

APA References: Knoblauch, D., & Mederake, L. (2024). The missing consensus: An analysis of problem definitions and key motivations in the first zero draft for a global plastics treaty. Cambridge Prisms Plastics, 2. https://doi.org/10.1017/plc.2024.29

First fact

Supply chain data indicates that only 11% of global fashion brands fully disclose the origin of their raw materials. Consumers can overcome this lack of corporate transparency by ignoring misleading advertising and consulting independent databases to verify information. Environmental engineering assessments confirm that over 90% of emissions produced throughout the plastic lifecycle occur during the extraction and refining stages.

How to not to fall into greenwashing?

Citizens must stop relying on intuitive indicators of "positive attitudes" (such as simple "recycled" or "eco-friendly" labels) and begin applying structured verification protocols and demanding radical supply chain transparency. Instead of purchasing products based on vague marketing claims, citizens should seek legally binding third-party certifications and actively use open-source transparency tools, such as the Fashion Transparency Index.

APA References: View of Slacktivism and the social benefits of social video: Sharing a video to ‘help’ a cause | First Monday. (n.d.). https://firstmonday.org/ojs/index.php/fm/article/view/5855/4458 Hochachka, G. (2024). When concern is not enough: Overcoming the climate awareness-action gap. AMBIO, 53(8), 1182–1202. https://doi.org/10.1007/s13280-024-01999-5 Cui, C. X., Hanley, N., McGregor, P., Swales, K., Turner, K., & Yin, Y. P. (2016). Impacts of regional productivity growth, decoupling and pollution leakage. Regional Studies, 51(9), 1324–1335. https://doi.org/10.1080/00343404.2016.1167865

Second fact

The application of Resource Mobilization Theory (RMT) to civic movements demonstrates that networks that reduce the psychological cost of participation also reduce the movement's longevity. Reorienting resources toward collective structures at the local level transforms passive visibility into political and legal impact, compelling institutions to respond when hashtags fail.

From Slacktivism to Active Environmental Agency

People should join or sponsor organized, local civic groups (such as climate action groups, local conservation associations, or municipal legal advocacy groups) instead of sharing infographics on general social media. Citizens need to direct their online presence toward concrete, focused political action, such as coordinating mass phone campaigns to legislators, raising funds to challenge highly polluting industrial projects, or creating local labor or consumer boycotts.

APA References: View of Slacktivism and the social benefits of social video: Sharing a video to ‘help’ a cause | First Monday. (n.d.). https://firstmonday.org/ojs/index.php/fm/article/view/5855/4458 Hochachka, G. (2024). When concern is not enough: Overcoming the climate awareness-action gap. AMBIO, 53(8), 1182–1202. https://doi.org/10.1007/s13280-024-01999-5 Cui, C. X., Hanley, N., McGregor, P., Swales, K., Turner, K., & Yin, Y. P. (2016). Impacts of regional productivity growth, decoupling and pollution leakage. Regional Studies, 51(9), 1324–1335. https://doi.org/10.1080/00343404.2016.1167865

Third fact

Behavioral lifestyle assessments reveal that optimizing micro-behaviors, such as rinsing recyclables or replacing light bulbs, yields minimal carbon reductions. This often leads to an unintended "rebound effect," where people justify increased consumption in other areas. This transformation of consumption must encompass financial divestment: completely shifting investments, pensions, and personal banking away from institutions that finance fossil fuel extraction.

Personal Consumption Habits

Citizens need to replace the neoliberal framework of "individual checklists" with a structural perspective that encompasses everything from the environmental footprint to the ecological footprint. This means prioritizing the few significant lifestyle changes that directly impact productivity demands, rather than obsessing over less influential domestic modifications.

APA References: View of Slacktivism and the social benefits of social video: Sharing a video to ‘help’ a cause | First Monday. (n.d.). https://firstmonday.org/ojs/index.php/fm/article/view/5855/4458 Hochachka, G. (2024). When concern is not enough: Overcoming the climate awareness-action gap. AMBIO, 53(8), 1182–1202. https://doi.org/10.1007/s13280-024-01999-5 Cui, C. X., Hanley, N., McGregor, P., Swales, K., Turner, K., & Yin, Y. P. (2016). Impacts of regional productivity growth, decoupling and pollution leakage. Regional Studies, 51(9), 1324–1335. https://doi.org/10.1080/00343404.2016.1167865

Fourth fact

Individuals with a collectivist orientation tend to exhibit significantly lower levels of climate fatalism and perceived intractability than those operating within strictly individualistic frameworks, according to psychological and behavioral data gathered from diverse cultural and demographic groups. Since there is no empirical support in global historical data for the complete decoupling of GDP from environmental degradation, citizens must stop demanding "green products" from an extractive economy in order to build a sustainable society.

Building a Sustainable Society Across Dimensions

Citizens must intentionally align their actions across the four social dimensions to eliminate the existing systemic situation and create a sustainable society. This begins with citizenship itself. It involves a shift in community networks, moving away from performative digital spaces and toward in-person municipal assemblies, collectively owned energy cooperatives, and mutual aid systems.

APA References: View of Slacktivism and the social benefits of social video: Sharing a video to ‘help’ a cause | First Monday. (n.d.). https://firstmonday.org/ojs/index.php/fm/article/view/5855/4458 Hochachka, G. (2024). When concern is not enough: Overcoming the climate awareness-action gap. AMBIO, 53(8), 1182–1202. https://doi.org/10.1007/s13280-024-01999-5 Cui, C. X., Hanley, N., McGregor, P., Swales, K., Turner, K., & Yin, Y. P. (2016). Impacts of regional productivity growth, decoupling and pollution leakage. Regional Studies, 51(9), 1324–1335. https://doi.org/10.1080/00343404.2016.1167865

fifth fact

Econometric models show that emissions reductions in wealthy countries are often an illusion caused by pollution leakage: the relocation of carbon-intensive production to emerging nations. Citizens realize that their household choices are, in structural terms, connected to global extraction routes when they use consumption-based accounting.

An Accurate Vision and Understanding of the Crisis

Citizens must primarily reshape their intellectual framework regarding the environmental crisis. This requires abandoning the mistaken notion that climate change is a technical and isolated problem of "carbon pollution" that can be solved through market mechanisms, and instead recognizing it as a systemic crisis of ecological overexploitation caused by the cumulative increase in industrial production.

APA References: View of Slacktivism and the social benefits of social video: Sharing a video to ‘help’ a cause | First Monday. (n.d.). https://firstmonday.org/ojs/index.php/fm/article/view/5855/4458 Hochachka, G. (2024). When concern is not enough: Overcoming the climate awareness-action gap. AMBIO, 53(8), 1182–1202. https://doi.org/10.1007/s13280-024-01999-5 Cui, C. X., Hanley, N., McGregor, P., Swales, K., Turner, K., & Yin, Y. P. (2016). Impacts of regional productivity growth, decoupling and pollution leakage. Regional Studies, 51(9), 1324–1335. https://doi.org/10.1080/00343404.2016.1167865