ALEJANDRO MALDONADO A01724125
CONSUMER DIMENSION
Responsible Consumption in a Climate Crisis
IMPLEMENTATION
REAL AND EFFECTIVE ACTIONS
EXPLANATION OF WHY THEY MANIPULATE
EXAMPLES:
Consumer choices influence production systems, resource extraction, transportation, and waste generation. Understanding how companies use marketing and environmental claims can help people make informed decisions and reduce their environmental impact through responsible consumption.
vertical STAIRs INFOGRAPHIC
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Write a great headline
Write a great headline
Write a great headline
Write a great headline
Write a great headline
Write a great headline
Write a great headline
APA
European Environment Agency. (2023). Consumption and the environment. https://www.eea.europa.eu
Write a great headline
Did you know that besides taking advantage of our resources, you can add any visual elements you want to complement the information? Try it from the Image or Resources menus!
Write a great headline
Do you need more reasons to create dynamic content? Well: 90% of the information we assimilate comes to us through sight, and moreover, we retain 42% more information when the content is moving.
HOW TO IMPLEMENT THEM
Consumers can make more responsible choices by researching products before purchasing them, reducing unnecessary consumption, choosing reusable alternatives, and supporting companies with verified environmental practices. Small purchasing decisions made consistently can influence larger market trends and encourage sustainable production.
WHY THEY MANIPULATE
These marketing strategies manipulate consumers by creating a false sense of environmental responsibility. People may believe they are making sustainable choices simply because a product uses environmental language or packaging. As a result, companies can continue unsustainable practices while maintaining a positive environmental image.
Write a great headline
Multimedia content is essential in a presentation to leave everyone speechless. Moreover, this way you will synthesize the content and keep your audience entertained.
Write a great headline
If you want to provide additional information or develop the content in more detail, you can do so through your oral presentation. We recommend that you practice your voice and rehearse: the best improvisation is always the most prepared!
Write a great headline
Here you can put a highlighted title, something that captivates your audience.
Did you know that in addition to taking advantage of our resources, you can add any visual elements you want to complement the information? Try it from the Image or Resources menus! Pose a dramatic question; it is the essential ingredient to keep the audience's attention. It is usually posed subtly at the beginning of the story to intrigue the audience and is resolved at the end.
Write a great headline
With the tool, creating infographics is faster and easier than making a brownie in the microwave. You can refer to the graphs available in the Resources section.
Write a great headline
Do you need more reasons to create dynamic content? Well: 90% of the information we assimilate comes to us through sight, and we retain 42% more information when the content is moving.
EXAMPLE 1 Products labeled as eco-friendly without proof
Many products are marketed as “green,” “natural,” or “eco-friendly” without providing certifications or scientific evidence to support those claims. These labels often create the impression that a product is environmentally responsible even when its production, packaging, or disposal still generates significant environmental impacts.
EXAMPLE 2 Biodegradable products that still harm the environment
Some products are advertised as biodegradable even though they only decompose under specific industrial conditions that are unavailable in most communities. This can mislead consumers into believing the product has little environmental impact, encouraging continued use of disposable products instead of reducing waste generation.
ACTION 1 Prioritize durable and reusable products
Choosing durable products reduces waste generation and decreases the demand for constant manufacturing and transportation. Long-lasting products typically have a lower environmental impact over time than disposable alternatives.
ACTION 2 Support local and sustainable businesses
Supporting businesses that demonstrate genuine environmental responsibility encourages sustainable production practices and strengthens local economies. Consumers can influence markets by rewarding companies that prioritize transparency and sustainability.
Write a great headline
INFOGRAPHIC 4
Alejandro Maldonado Martínez
Created on May 29, 2026
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Transcript
ALEJANDRO MALDONADO A01724125
CONSUMER DIMENSION
Responsible Consumption in a Climate Crisis
IMPLEMENTATION
REAL AND EFFECTIVE ACTIONS
EXPLANATION OF WHY THEY MANIPULATE
EXAMPLES:
Consumer choices influence production systems, resource extraction, transportation, and waste generation. Understanding how companies use marketing and environmental claims can help people make informed decisions and reduce their environmental impact through responsible consumption.
vertical STAIRs INFOGRAPHIC
Write a great headline
Write a great headline
Write a great headline
Write a great headline
Write a great headline
Write a great headline
Write a great headline
Write a great headline
APA
European Environment Agency. (2023). Consumption and the environment. https://www.eea.europa.eu
Write a great headline
Did you know that besides taking advantage of our resources, you can add any visual elements you want to complement the information? Try it from the Image or Resources menus!
Write a great headline
Do you need more reasons to create dynamic content? Well: 90% of the information we assimilate comes to us through sight, and moreover, we retain 42% more information when the content is moving.
HOW TO IMPLEMENT THEM
Consumers can make more responsible choices by researching products before purchasing them, reducing unnecessary consumption, choosing reusable alternatives, and supporting companies with verified environmental practices. Small purchasing decisions made consistently can influence larger market trends and encourage sustainable production.
WHY THEY MANIPULATE
These marketing strategies manipulate consumers by creating a false sense of environmental responsibility. People may believe they are making sustainable choices simply because a product uses environmental language or packaging. As a result, companies can continue unsustainable practices while maintaining a positive environmental image.
Write a great headline
Multimedia content is essential in a presentation to leave everyone speechless. Moreover, this way you will synthesize the content and keep your audience entertained.
Write a great headline
If you want to provide additional information or develop the content in more detail, you can do so through your oral presentation. We recommend that you practice your voice and rehearse: the best improvisation is always the most prepared!
Write a great headline
Here you can put a highlighted title, something that captivates your audience.
Did you know that in addition to taking advantage of our resources, you can add any visual elements you want to complement the information? Try it from the Image or Resources menus! Pose a dramatic question; it is the essential ingredient to keep the audience's attention. It is usually posed subtly at the beginning of the story to intrigue the audience and is resolved at the end.
Write a great headline
With the tool, creating infographics is faster and easier than making a brownie in the microwave. You can refer to the graphs available in the Resources section.
Write a great headline
Do you need more reasons to create dynamic content? Well: 90% of the information we assimilate comes to us through sight, and we retain 42% more information when the content is moving.
EXAMPLE 1 Products labeled as eco-friendly without proof
Many products are marketed as “green,” “natural,” or “eco-friendly” without providing certifications or scientific evidence to support those claims. These labels often create the impression that a product is environmentally responsible even when its production, packaging, or disposal still generates significant environmental impacts.
EXAMPLE 2 Biodegradable products that still harm the environment
Some products are advertised as biodegradable even though they only decompose under specific industrial conditions that are unavailable in most communities. This can mislead consumers into believing the product has little environmental impact, encouraging continued use of disposable products instead of reducing waste generation.
ACTION 1 Prioritize durable and reusable products
Choosing durable products reduces waste generation and decreases the demand for constant manufacturing and transportation. Long-lasting products typically have a lower environmental impact over time than disposable alternatives.
ACTION 2 Support local and sustainable businesses
Supporting businesses that demonstrate genuine environmental responsibility encourages sustainable production practices and strengthens local economies. Consumers can influence markets by rewarding companies that prioritize transparency and sustainability.
Write a great headline