Puma SE
The Story Behind the Name:
It was originally registered in 1948 as RuDa (combining the first letters of Rudolf Dassler). Shortly after, the founder changed it to Puma because the name evokes the speed, agility, and power of the wild cat, which perfectly matches the spirit of sports.
https://youtu.be/fx9H1AaMbRc?si=MJnoimA4OU3UIb0V
Brand Identity (Logo & Slogan
The Logo: The famous "Leaping Puma" symbol, introduced in 1967. It features a wild cat jumping through the air, symbolizing athletic power, flexibility, and speed The Slogan: "Forever Faster" Represents the brand's permanent mission to push the limits of speed and design for athletes.
Historical Background (When & Who)
Founded by Rudolf Dassler. He and his brother, Adolf Dassler, previously ran a highly successful shoe company together called Gebrüder Dassler Schuhfabrik. After a severe personal and political argument during World War II, the brothers split the company. Rudolf created Puma, and Adolf created Adidas, starting one of the biggest corporate rivalries in history.
Foundation Date: October 1, 1948.
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João Barros
Created on May 29, 2026
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Transcript
Puma SE
The Story Behind the Name:
It was originally registered in 1948 as RuDa (combining the first letters of Rudolf Dassler). Shortly after, the founder changed it to Puma because the name evokes the speed, agility, and power of the wild cat, which perfectly matches the spirit of sports.
https://youtu.be/fx9H1AaMbRc?si=MJnoimA4OU3UIb0V
Brand Identity (Logo & Slogan
The Logo: The famous "Leaping Puma" symbol, introduced in 1967. It features a wild cat jumping through the air, symbolizing athletic power, flexibility, and speed The Slogan: "Forever Faster" Represents the brand's permanent mission to push the limits of speed and design for athletes.
Historical Background (When & Who)
Founded by Rudolf Dassler. He and his brother, Adolf Dassler, previously ran a highly successful shoe company together called Gebrüder Dassler Schuhfabrik. After a severe personal and political argument during World War II, the brothers split the company. Rudolf created Puma, and Adolf created Adidas, starting one of the biggest corporate rivalries in history.
Foundation Date: October 1, 1948.