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EN-La nostra storia, anno dopo anno

RedAbissi Marketing

Created on May 27, 2026

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Our journey, year after year

2023

2019

2025

2021

Unprecedented social impact
The origins and first milestones
Growth and new challenges
The home that represents us

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2020

2022

2024

International expansion
The first major milestone
The birth of RedAgency

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International expansion

This was the year we crossed Italy’s borders: we onboarded our first international client, Hoya, bringing the RedHab platform to the optical industry on a global scale.

Growth and new challenges

A turning point year: Armando Testa Group acquired a 30% stake in RedAbissi. At the same time, the team grew to 30 employees, ready to take on new challenges in digital trade marketing.

The birth of RedAgency

Alongside the platform, RedAgency was born: our creative division dedicated to digital marketing.

The first major milestone

We reached an important milestone: over €1 million in revenue, driven by increasingly structured and ambitious projects.

The home that represents us

After years spent working in coworking spaces such as Talent Garden, Copernico, and Synesthesia, we inaugurated our permanent headquarters on Via Vela.That same year, we also opened our new office in Spain, marking another important step in our international expansion.

The origins and first milestones

On February 1st, 2019, RedAbissi officially became operational: a team of just four people, plenty of energy, and a first major platform client, Gattinoni. Within just a few months, our technology gained strong traction in the market, and we activated 1,000 points of sale across Italy.

Unprecedented social impact

We surpassed the milestone of 10 million followers managed through the platform, proving how digital trade marketing can transform every point of sale into an active and strategic communication channel.