Responsibles : Product Manager and DV manager (PDM or ASM)
Purpose :
Fine tune positionning of the variety and precise selling points
Get more quantitative datas on the variety and processing abilty if concerned
Start the promotion of the variety
Prepare the launching plan
As for the DV1 phase, the responsibles of the DV2 stage are the Product Manager and the DV manager
The DV2 stage is the start of the promotion trials, the variety is almost ready for commercialization. This is a very important stage in the variety's development
DV1
No unexpected weak point and meets customer demands
Seed production defined from DV Plan app and validated by PM at the end of the DV1 stage
The product manager is responsible for every decision in this stage, with the support of the DV manager (PDM or ASM) as well as the sales team feedbacks
The varuety cannot be commercialized until there are no more weak point detected in the variety and it meets the customers demands
The production of seeds is still defined from the DV Plan previously created and approved by the Product manager. It will be managed by the production department. All decisions are made by the PM with the support of the PDM/ ASM and the sales team's feedbacks
The DV1 stage process is quite long and needs to be understood thouroughly so no mistakes can happen later on. Here are all the different steps. Let's explore them together.
Product
advancement
decision from DV2
to S3
Development trial
management
Development
seed samples
coordination
Product lauching
Implementation
New product
introduction
preparation
Development seed sample coordination
To allocate the availability of seed samples of each variety for the development trials within a given area or segment (unit, subsidiary or country).
To monitor and control the shipment of samples while ensuring compliance with the stipulated time frames.
Role and mission :
Product Development : Do the action
Sample Support Coordinator : Support
Sample order form DV2
Back to process
Development trial management
To schedule, coordinate and implement development trials DV2 in a given geographical area or segment with the following objectives: • To build the trial strategy with segmentation from CRM. • to define targeted areas, targeted distribution channel, targeted varieties, expected Market Share , targeted customers and expected Forecast with targeted customers. • to build the MET (Trial plan) and define trials objective number for LPP and sales rep. • to create all trials in the MET
• to score the agronomic performance and the adaptability of a variety in comparison to leading varieties within the market, • to evaluate the adaptability of the variety with respect to the targeted areas and consumption chains needs • to update the competitive advantages, selling points and the hurdles to overcome
Trial startegy DV2
Bloomeo MET creation for DV2
Bloomeo trials scoring
Bloomeo trials conclusion
Bloomeo trials creation for DV2
Back to process
New product introduction preparation
To feed back product managers the information and details including the sharing of experiences related to the varieties in the process of being tested (experimental stage) and referring to a specific market.
To propose variety transfer to S3 stage (Yes/No)
If Yes, to prepare and propose the Targeted variety MS analysis and update DV Plan App to define the forecast, the expected Market Share and the targeted accessible market value. And start to elaborate the Launching Plan preparation.
Bloomeo MET conclusion for DV2
Targeted variety MS analysis update
DV Plan App update for DV2
Lauching Plan Preparation
Back to process
Product Advancement Decision from DV2 to S3
Based on specifications:
Evaluation of products,
Crop Portfolio,
NPI Meetings Status,
Approval of the DV2 candidate to go to S3 stage, portfolio update, seed quantity and quality
validate the lauching Plan
To fulfill the Introduction sheet with the validated forecast FY, FY+1, FY+2 and FY+3 and validated price + margin.
To fulfill and update the required documentation in FolioView
NPI Minute Meeting
Descriptive sheet V3
Introduction sheet
Back to process
Product Launching Implementation
To deploy the validated Launching Plan, according to the positioning and the selling points at local level (for Sales rep & for customers):
To organize the promotional events
developed,
To establish, monitor, implement the annual external communication plan and its budget,
To revise the Launching Plan at the end of the sales campaign.
Role and mission :
Unit/Sub/Profit Center Manager/Product Managers check and validate the process
Product Development Manager or ASM : do the action
Local Sales Promotor, Local Product Promotor and Sales Representatives : Support
Communication Officer : Informed of the progress
Lauching Plan Deployment
Back to process
Let's move on
Click on
under this genial.ly to continue the course
Role and mission :
Bloomeo MET conclusion for DV2
Unit/Sub/Profit Center Manager : make sure the process is working and validate
Targeted variety MS analysis update
Product Development Manager or ASM : do the action
Local Product Promotor, Local Sales Promotor , and Sales Representatives : Support
DV Plan App update for DV2
Product Manager: Informed of the process
Role and mission :
Unit/Sub/Profit Center Manager/Product Manager: Make sure the process is working and validate
Lauching Plan Preparation
Product Development Manager or ASM : do the action
Local Product Promotor and Local Sales Promotor: Support
Sales Representatives: Informed of the process
To fulfill and update the required documentation in FolioView
Role and mission :
Portfolio Lead : Make sure the process is working
Product Manager : Do the actions
Communication Officer: Support
Descriptive sheet V1
Product Development : Informed of the progress
Role and mission :
Trial startegy DV1
Unit/Sub/Profit Center Manager : Make sure the process is working
Product Development Manager or ASM : do the action
Bloomeo MET creation for DV1
Local Product Promotor, Local Sales Promotor or Sales representatives : Support
Product Manager : Informed of progress
Based on specifications:
Evaluation of products,
Crop Portfolio,
NPI Meetings Status,
Approval of the T3 candidate to go to DV1 stage, portfolio update, seed quantity and quality.
Role and mission :
Portfolio Lead : Make sure the process is working
Product Manager : Do the actions
Product Development : Support
NPI Minute Meeting
Unit/ Subsidiary/ Profit Center Manager : Informed of the progress
To describe the market and define the
expected Market Share and the Targeted
accesible Market value in 5 years
Role and mission :
Portfolio Lead : Make sure the process is working
Product Manager : Do the actions
Product Development : Support
Targeted variety MS analysis
Sales representative and Unit/Subsidiary/ Profit Center Manager : Informed of the progress
Role and mission :
Bloomeo trials creation for DV1
Product Development Manager or ASM : Make sure the process is working
Bloomeo trials scoring
Local Product Promotor, Local Sales Promotor or Sales representatives : Support
Bloomeo trials conclusion
Product Manager and Unit/Sub/Profit Center Manager : Informed of progress
DV2 - What is the Product Development Process
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Transcript
DV2
Commercialization
Responsibles : Product Manager and DV manager (PDM or ASM)
Purpose :- Fine tune positionning of the variety and precise selling points
- Get more quantitative datas on the variety and processing abilty if concerned
- Start the promotion of the variety
- Prepare the launching plan
As for the DV1 phase, the responsibles of the DV2 stage are the Product Manager and the DV manager
The DV2 stage is the start of the promotion trials, the variety is almost ready for commercialization. This is a very important stage in the variety's development
DV1
No unexpected weak point and meets customer demands
Seed production defined from DV Plan app and validated by PM at the end of the DV1 stage
The product manager is responsible for every decision in this stage, with the support of the DV manager (PDM or ASM) as well as the sales team feedbacks
The varuety cannot be commercialized until there are no more weak point detected in the variety and it meets the customers demands
The production of seeds is still defined from the DV Plan previously created and approved by the Product manager. It will be managed by the production department. All decisions are made by the PM with the support of the PDM/ ASM and the sales team's feedbacks
The DV1 stage process is quite long and needs to be understood thouroughly so no mistakes can happen later on. Here are all the different steps. Let's explore them together.
Product advancement decision from DV2 to S3
Development trial management
Development seed samples coordination
Product lauching Implementation
New product introduction preparation
Development seed sample coordination
Role and mission :
Product Development : Do the action
Sample Support Coordinator : Support
Sample order form DV2
Back to process
Development trial management
To schedule, coordinate and implement development trials DV2 in a given geographical area or segment with the following objectives: • To build the trial strategy with segmentation from CRM. • to define targeted areas, targeted distribution channel, targeted varieties, expected Market Share , targeted customers and expected Forecast with targeted customers. • to build the MET (Trial plan) and define trials objective number for LPP and sales rep. • to create all trials in the MET • to score the agronomic performance and the adaptability of a variety in comparison to leading varieties within the market, • to evaluate the adaptability of the variety with respect to the targeted areas and consumption chains needs • to update the competitive advantages, selling points and the hurdles to overcome
Trial startegy DV2
Bloomeo MET creation for DV2
Bloomeo trials scoring
Bloomeo trials conclusion
Bloomeo trials creation for DV2
Back to process
New product introduction preparation
Bloomeo MET conclusion for DV2
Targeted variety MS analysis update
DV Plan App update for DV2
Lauching Plan Preparation
Back to process
Product Advancement Decision from DV2 to S3
Based on specifications:- Evaluation of products,
- Crop Portfolio,
- NPI Meetings Status,
- Approval of the DV2 candidate to go to S3 stage, portfolio update, seed quantity and quality
- validate the lauching Plan
To fulfill the Introduction sheet with the validated forecast FY, FY+1, FY+2 and FY+3 and validated price + margin.
To fulfill and update the required documentation in FolioView
NPI Minute Meeting
Descriptive sheet V3
Introduction sheet
Back to process
Product Launching Implementation
To deploy the validated Launching Plan, according to the positioning and the selling points at local level (for Sales rep & for customers):- To organize the promotional events
- developed,
- To establish, monitor, implement the annual external communication plan and its budget,
- To revise the Launching Plan at the end of the sales campaign.
Role and mission :
Unit/Sub/Profit Center Manager/Product Managers check and validate the process
Product Development Manager or ASM : do the action
Local Sales Promotor, Local Product Promotor and Sales Representatives : Support
Communication Officer : Informed of the progress
Lauching Plan Deployment
Back to process
Let's move on
Click on
under this genial.ly to continue the course
Role and mission :
Bloomeo MET conclusion for DV2
Unit/Sub/Profit Center Manager : make sure the process is working and validate
Targeted variety MS analysis update
Product Development Manager or ASM : do the action
Local Product Promotor, Local Sales Promotor , and Sales Representatives : Support
DV Plan App update for DV2
Product Manager: Informed of the process
Role and mission :
Unit/Sub/Profit Center Manager/Product Manager: Make sure the process is working and validate
Lauching Plan Preparation
Product Development Manager or ASM : do the action
Local Product Promotor and Local Sales Promotor: Support
Sales Representatives: Informed of the process
To fulfill and update the required documentation in FolioView
Role and mission :
Portfolio Lead : Make sure the process is working
Product Manager : Do the actions
Communication Officer: Support
Descriptive sheet V1
Product Development : Informed of the progress
Role and mission :
Trial startegy DV1
Unit/Sub/Profit Center Manager : Make sure the process is working
Product Development Manager or ASM : do the action
Bloomeo MET creation for DV1
Local Product Promotor, Local Sales Promotor or Sales representatives : Support
Product Manager : Informed of progress
Based on specifications:- Evaluation of products,
- Crop Portfolio,
- NPI Meetings Status,
- Approval of the T3 candidate to go to DV1 stage, portfolio update, seed quantity and quality.
Role and mission :
Portfolio Lead : Make sure the process is working
Product Manager : Do the actions
Product Development : Support
NPI Minute Meeting
Unit/ Subsidiary/ Profit Center Manager : Informed of the progress
To describe the market and define the expected Market Share and the Targeted accesible Market value in 5 years
Role and mission :
Portfolio Lead : Make sure the process is working
Product Manager : Do the actions
Product Development : Support
Targeted variety MS analysis
Sales representative and Unit/Subsidiary/ Profit Center Manager : Informed of the progress
Role and mission :
Bloomeo trials creation for DV1
Product Development Manager or ASM : Make sure the process is working
Bloomeo trials scoring
Local Product Promotor, Local Sales Promotor or Sales representatives : Support
Bloomeo trials conclusion
Product Manager and Unit/Sub/Profit Center Manager : Informed of progress