Katz Wraps It Up
Fall 2026 Prime Grid
Fall 2026 Network Primetime Announcements!
New Program Descrips
2025-26 NTI Quick Takes
CONTENT STRATEGY
DISNEY/ABC FALL 2026 PRIMETIME ANNOUNCEMENT
5+ things to know
"Disney is the ultimate MVP, culturally defining the Universe over multiple screens."
"There is nothing more powerful than telling stories and ABC tells stories that connect each and every one of us."
"There is nothing more powerful than telling stories and ABC tells stories that connect each and every one of us."
STRATEGY
SCHEDULE
BY GENRE
NIGHTLY
HELLO
- Schedule Stability.-Why mess with success? -"Mission is to Entertain."
- 9-1-1: NASHVILLE, Chris O'Donnell, and LeAnn Rimes and welcome back to the network, Jessica Capshaw & Kimberly Williams-Paisley.
MON NGHT FTBLL kicks off the week.
-95% returning programming-5% new series: 1 Drama -9% NTP
TITLE HERE
-Breakdown27% Alternative 18% Drama 27% Sports 5% Sitcom 9% News/True Crime 14% Movie Franchise No change from Fall 2025. .
Tue-DANCING W/STARS cha chas into soph season of R.J. DECKER.
SUBTITLE HERE
"Every obsession, every phenom, Disney has it all in one place."
Wed-Comedies SCRUBS & ABBOTT lead into CELEBRITY JEOPRADYs NTP with SHARK TANK rounding out the night.
- "Destination for LIVE TV"-most Live Events & Spcls vs competitors.
SEE YOU SOON
--ABBOTT ELEMENTARY & SHIFTING GEARS are the only sitcoms on the Fall schedule.
- Holding successful, scripted series for mid-season.
Thu-Dramas 9-1-1 and GREY's continue to hammock soph 9-1-1: NASHVILLE.
"High caliber entertainment-from family, to general to news to sports -all w/the power to unite us."
- AM IDOL, CELEB JEAOPRDY, THE ROOKIE & WILL TRENT will JIP later in the season, along with other TBD returning series.
- "Star power returns w/DWTS and HIGH POTENITAL" on Tuesdays.
-GOLDEN BACHELOR returns for its sophomore season w/66-year-old former NFL player-turned lawyer Mel Owens.
CELEB WHEEL spins into 20/20.
- Comedy anchors lead into sucessful unscripted on Wed, while "fan favorite" high rated dramas take over Thursday.
Sat-Let's Play some CLLG FTBLL.
SHARK TANK moves to a new night (Wed) & time (10PM) while CELEB WHEEL spins to Fri at 8PM w/new host Ryan Seacrest.
CONTENT STRATEGY
Sun's Fam time-AFV & WWOD.
Source: Katz Content Strategy Analysis based on ABC Press Release-2025-26 Primetime Announcement and ABC Upfront-5/13/25.SUBJECT TO CHANGE.
CBS/PARAMOUNT FALL 2026 PRIMETIME ANNOUNCEMENT
5+ things to know
"Compelling Heartwarming, Authentic & Inspiring" ...This is CBS
"Entertainment, Sports & News does a tremendous job of playing through the noise".
"The best thing about CBS is the best people making the best content possible."
STRATEGY
SCHEDULE
NIGHTLY
BY GENRE
MARQUEE
-80% returning-20% new series for Fall3 dramas, 1 sitcom & 1 Alt.
-With no comedies, FBI and CIA move up an hour, making room for FINAL TWIST.
- Stability with a smidge of re-freshing the schedule.
TITLE HERE
Grammy Awards (one last season) Emmy Awards Golden Globe Awards Tony Awards Kennedy Center Honors American Music Awards NYE Live: Nashville's Big Bash Primetime versions-Daytime games NCAA Division 1 Men's Basketball NFL Wildcard, Divisional Playoffs, AFC Championship Big Ten Cllg Ftbll & Championship NWSL Championship Game SURVIVOR's 50th season in Spring- "In the Hands of the Fans"
-Breakdown68% Drama 5% Sitcom 18% Alternative 9% News/True Crime No regular Sports series Up 4% in drama category, down 4% with sitcoms from Fall 2025.
SUBTITLE HERE
-Solving Naval crimes are the theme of Tue w/NCIS anchoring followed by newcomer NEW YORK and ORIGINS.
- "Building out existing franchises."
Wed & Thu remain in tact w/their successful returning line-ups.
- "More long-term development, not just season-to-season."
4 NTP's--All 3 NCIS' move to Tue and FBI, left alone this season, airs at 9PM Mon leading into CIA.
-Competition Wed-SURVIVOR 51 and AMAZING RACE 41-90 min each.
"This past year has been one of change, yet folks keep showing up for CBS."
DMV moves into THE NEIGHBORHOOD, joining the Mon comedy block at 8:30PM.
- Kick off the season w/a single event premiere week.
-Comedies anchor Thu, GEORGIE & MANDYand frosh ETERNALLY YOURS, throwing it to ELSBETH (NTP) and 1st year CUPERTINO.
- "Continued focus on sports" and "keeping strong 10PM content leading into the news."
DMV moves into THE NEIGHBORHOOD, joining the Mon comedy block at 8:30PM.
-Fri, a night of hero responders--SHERIFF COUNTRY, FIRE COUNTRY & BOSTON BLUE-stay steady.
Unseated by NBC as most watched network for 17 straight seasons with and without sports.
- Must-see annual high-profile and tent-pole marquee and culture defining events, leading the audience to "show up at 8PM and stay till 11PM".
Midseason includes a True Crime series, a new cooking show & a new drama w/a character from YELLOWSTONE.
-Saturday drama encores & 48 HRS.
CONTENT STRATEGY
-Sun 60 MIN, MARSHALS, TRACKER and CBS encores.
Source: Katz Content Strategy Analysis based on CBS Press Release-2025-26 Primetime Announcement 5/7/25 and CBS Affiliate Town Hall 5/21/25.SUBJECT TO CHANGE.
NBC UNIVERSAL FALL 2026 PRIMETIME ANNOUNCEMENT
5+ things to know
"We meet the audeince where they are with an incredible talent ecosystem."
"NBC turns 100" Expect a year-long celebration .
"NBC delivers laughs, drama & heart" w/ "unmissable moments and unparalled characters.
MOMENTOUS
BY GENRE
NIGHTLY
STRATEGY
SCHEDULE
-Mon carries THE VOICE followed by frehman drama LINE OF FIRE.
-Major Milestone-NBC's 100th ANNIVERSARY Special events all year to Celebrate.
- Stability with schedule.
- 91% Returning series -9% New programming1 new alternative (2 nights/week)
TITLE HERE
-Breakdown27% Drama 5% Sitcom 14% Alternative 45% Sports 9% News/True Crime Most substantial increase from Fall 2025 is with sports (up 13%), largest decline in alternative category (-13%).
"Our superpower is the ability to collaborate across multi-platforms."
SUBTITLE HERE
- The NBA returns to Tue from the get-go.
-Jimmy Fallon's ON BRAND, a new competition series, targeted to advertising & marketing real campaigns.
-College Ftbll runs down Sat and the NFL scores its 20 SNF season.
- The CHICAGOs return to Wed.
-THE TRIFECTA of EVENTS- 1) 2026 MILAN CORTINA OLYMPICS 2/6/26-2/22/26 2) SUPER BOWL LX 2/8/26 3) NBA ALL-STAR WKND February 2026
- On Thu, a network version of THE TRAITORS anchors leading into SVU and L&O in new 10PM time slot.
- NBC's stongest unscripted competition series THE VOICE leading off a week of content.
-NBA begins in Oct '25, comedies return midseason along w/a few new series.
- Staple DATELINE joined by another hour of ON BRAND, a new competition series.
"Above all else, NBC Entertains and that's what we do best."
- Wed & Thu-5 hrs over 2 nights-23% of Dick Wolf procedurals.
- Dick Wolf procedurals, a must to continue capturing audiences.
WICKED: FOR GOOD, November '25.Event special, behind-the scenes celebration of upcoming theatrical.
- NOTRE DAME & BIG TEN Ftbll take over Saturday.
- Wknd Ftbll - Cllg Sat & NFL Sun.
- Get Ready for season 21 of SNF w/Bsktbll waiting in the wings.
- Wed & Thu-5 hrs over 2 nights-23% of Dick Wolf procedurals.
CONTENT STRATEGY
- The NBA returns to NBC, airing Tue & Sun nights, adding more sports to prime in the Fall and later in the season.
- Wed & Thu-5 hrs over 2 nights-23% of Dick Wolf procedurals.
Source: Katz Content Strategy Analysis based on NBC Upfront, 5/12/25, NBC Press Release-2025-26 Primetime Announcement, 5/12/25.SUBJECT TO CHANGE.
FOX FALL 2026 PRIMETIME ANNOUNCEMENT
5+ things to know
"One play can change the game, one scene can light up the internet, one twist, one shift...Every second counts."
"We like to control the Ball with Big Bold Programming."
STRATEGY
SPORTS
"We're bringing it all back -- the drama, the laughs, a big dose of reality ...coming soon to FOX Prime."
NIGHTLY
BY GENRE
SCHEDULE
- Stable schedule w/the intro of one new original and one celebrity infused NBC originated game.
Mon sticks with games from last Fall-CELEB NAME THAT TUNE combined w/CELEB WEAKEST LINK.
In PRIMETIME-Big Focus on Sports- "the great audience unifier" FIFA 2026 WORLD CUP NFL NFC WILDCARD, DIV PLAYOFF & CHAMPIONSHIP COLLEGE FOOTBALL MLB, WORLD SERIES & ALL-STAR, NASCAR, INDIANAPOLIS 500, UFL, MLS COLLEGE HOOPS ...and more.
- 87% Returning series
TITLE HERE
-Breakdown percentages 40% Alternative (off by -1% from Fall '25) 30% Sports (3% drop-off) 13% Drama (on target) 17% Sitcoms (4% increase)
SUBTITLE HERE
- Protect new series with strong returning lead-ins.
-13% New 2 Alternatives
Tue's medical theme includes small town dramedy BEST MEDICINE and big city hospital drama DOC.
- 1 night of back-to-back Drama (down from 2), 3 of Alternative (up fron 2), 2 of Sports and 1 of Animation Domination.
- Gordon Ramsay.
Compete on Wed with THE FLOOR and sophomore 99 TO BEAT.
"FOX continues to grow, FOX is foundational, FOX is Football."
In PRIMETIME-Big Focus on Sports- "the great audience unifier" FIFA 2026 WORLD CUP NFL NFC WILDCARD, DIV PLAYOFF & CHAMPIONSHIP COLLEGE FOOTBALL MLB, WORLD SERIES & ALL-STAR, NASCAR, INDIANAPOLIS 500, UFL, MLS COLLEGE HOOPS ...and more.
- Unscripted programming to make up 74% of the schedule.
On Thu, cook it up on HELL'S KITCHEN and take the WORLD'S TOUGHEST TEST w/SPECIAL FORCES.
- Long list of programs, all genres, waiting in the wings for midseason, spring and summer premieres.
-Animation Domination, new & classic, remains a core part of the net's line-up benefitting from an NFL lead-in.
All sports all the time-Fri and Sat.
Animation Domination rules Sun w/ live action comedy ANML CONTROL joining the mix.
- Sports (including big events).
CONTENT STRATEGY
Source: Katz Content Stratgy analysis based on FOX Upfront & 2025-26 Primetime Announcement, 5/12/25.SUBJECT TO CHANGE.
CONTENT STRATEGY
2025-26 Network Performance QUICK-TAKES
2023-24 vs 2024-25
NETWORK PRIMETIME leading players in their genreS
NETWORK PRIMETIME averages
vs year ago Program or Category leader's TP performance
P2+ Imp
top overall series
top DRAMA
top SITCOM
GEORGIE & MANDY's FM
SUNDAY NIGHTFOOTBALL
TRACKER
11.0 M
7.9 M
18.6 M
top freshman drama
top freshman SITCOM
top alternative
Source: Nielsen's NNTV, NTI panel data, 9/25/23-5/22/24 & 9/23/24-5/21/25, L+7, P2+ Imp (000s).
THE VOICE-Mon
MATLOCK
GEORGIE & MANDY's FM
2024-2025 Season
9.6 M
7.9 M
PRIMETIME-QUARTER-BY-QUARTER RESULTS
6.1 M
P2+ Imp
(Ghosts UK-1 2023-24)
(Tracker 2023-24)
(Tracker 2023-24)
top special EVENT-live
top SPORTS EVENT-LIVE
top special
SNL 50th ANNIV SPECIAL
THE OSCARS
SUPER BOWL LIX
126.7 M
20.3 M
16.5 M
(100: Billy Joel at MSG 2023-24)
Source:: Nielsen's NNTV, NTI panel data, 9/23/24-5/21/25 vs 9/25/23-5/22/24, L+7, P2+ Imp (000s).
Next
Source: Nielsen's NNTV, NTI panel data, 4th Qtr=9/23/24-12/31/24, 1st Qtr=1/1/25-3/31/25, 2nd Qtr=4/1/25-55/21/25, L+7, P2+ Imp (000s).
CONTENT STRATEGY
2025-26 Network Performance QUICK-TAKES
PRIMETIME GENRE BREAKOUTS
OVERALL GENRES
7%
By NETWORK / By GENRE
26%
7%
ABC
CBS
FOX
NBC
CW
26%
6%
9%
11%
10%
20%
14%
13%
7%
6%
30%
6%
3%
8%
17%
7%
29%
23%
36%
10%
17%
20%
30%
35%
28%
P2+ Imp(Labeled in Millions)
29%
29%
51%
16%
30%
19%
20%
17%
15%
11%
Source: Nielsen's NNTV, NTI panel data, 9/23/24-5/21/25. Percentages based on total duration of all programs in all categories which ran between these dates. The Alternative category includes: Games, Competition, Movies and Reality series.
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Net Info-2026 Upfront Wrap Up
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Created on May 12, 2026
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Transcript
Katz Wraps It Up
Fall 2026 Prime Grid
Fall 2026 Network Primetime Announcements!
New Program Descrips
2025-26 NTI Quick Takes
CONTENT STRATEGY
DISNEY/ABC FALL 2026 PRIMETIME ANNOUNCEMENT
5+ things to know
"Disney is the ultimate MVP, culturally defining the Universe over multiple screens."
"There is nothing more powerful than telling stories and ABC tells stories that connect each and every one of us."
"There is nothing more powerful than telling stories and ABC tells stories that connect each and every one of us."
STRATEGY
SCHEDULE
BY GENRE
NIGHTLY
HELLO
- Schedule Stability.-Why mess with success? -"Mission is to Entertain."
- 9-1-1: NASHVILLE, Chris O'Donnell, and LeAnn Rimes and welcome back to the network, Jessica Capshaw & Kimberly Williams-Paisley.
MON NGHT FTBLL kicks off the week.
-95% returning programming-5% new series: 1 Drama -9% NTP
TITLE HERE
-Breakdown27% Alternative 18% Drama 27% Sports 5% Sitcom 9% News/True Crime 14% Movie Franchise No change from Fall 2025. .
Tue-DANCING W/STARS cha chas into soph season of R.J. DECKER.
SUBTITLE HERE
"Every obsession, every phenom, Disney has it all in one place."
Wed-Comedies SCRUBS & ABBOTT lead into CELEBRITY JEOPRADYs NTP with SHARK TANK rounding out the night.
- "Destination for LIVE TV"-most Live Events & Spcls vs competitors.
SEE YOU SOON
--ABBOTT ELEMENTARY & SHIFTING GEARS are the only sitcoms on the Fall schedule.
- Holding successful, scripted series for mid-season.
Thu-Dramas 9-1-1 and GREY's continue to hammock soph 9-1-1: NASHVILLE.
"High caliber entertainment-from family, to general to news to sports -all w/the power to unite us."
- AM IDOL, CELEB JEAOPRDY, THE ROOKIE & WILL TRENT will JIP later in the season, along with other TBD returning series.
- "Star power returns w/DWTS and HIGH POTENITAL" on Tuesdays.
-GOLDEN BACHELOR returns for its sophomore season w/66-year-old former NFL player-turned lawyer Mel Owens.
CELEB WHEEL spins into 20/20.
- Comedy anchors lead into sucessful unscripted on Wed, while "fan favorite" high rated dramas take over Thursday.
Sat-Let's Play some CLLG FTBLL.
SHARK TANK moves to a new night (Wed) & time (10PM) while CELEB WHEEL spins to Fri at 8PM w/new host Ryan Seacrest.
CONTENT STRATEGY
Sun's Fam time-AFV & WWOD.
Source: Katz Content Strategy Analysis based on ABC Press Release-2025-26 Primetime Announcement and ABC Upfront-5/13/25.SUBJECT TO CHANGE.
CBS/PARAMOUNT FALL 2026 PRIMETIME ANNOUNCEMENT
5+ things to know
"Compelling Heartwarming, Authentic & Inspiring" ...This is CBS
"Entertainment, Sports & News does a tremendous job of playing through the noise".
"The best thing about CBS is the best people making the best content possible."
STRATEGY
SCHEDULE
NIGHTLY
BY GENRE
MARQUEE
-80% returning-20% new series for Fall3 dramas, 1 sitcom & 1 Alt.
-With no comedies, FBI and CIA move up an hour, making room for FINAL TWIST.
- Stability with a smidge of re-freshing the schedule.
TITLE HERE
Grammy Awards (one last season) Emmy Awards Golden Globe Awards Tony Awards Kennedy Center Honors American Music Awards NYE Live: Nashville's Big Bash Primetime versions-Daytime games NCAA Division 1 Men's Basketball NFL Wildcard, Divisional Playoffs, AFC Championship Big Ten Cllg Ftbll & Championship NWSL Championship Game SURVIVOR's 50th season in Spring- "In the Hands of the Fans"
-Breakdown68% Drama 5% Sitcom 18% Alternative 9% News/True Crime No regular Sports series Up 4% in drama category, down 4% with sitcoms from Fall 2025.
SUBTITLE HERE
-Solving Naval crimes are the theme of Tue w/NCIS anchoring followed by newcomer NEW YORK and ORIGINS.
- "Building out existing franchises."
Wed & Thu remain in tact w/their successful returning line-ups.
- "More long-term development, not just season-to-season."
4 NTP's--All 3 NCIS' move to Tue and FBI, left alone this season, airs at 9PM Mon leading into CIA.
-Competition Wed-SURVIVOR 51 and AMAZING RACE 41-90 min each.
"This past year has been one of change, yet folks keep showing up for CBS."
DMV moves into THE NEIGHBORHOOD, joining the Mon comedy block at 8:30PM.
- Kick off the season w/a single event premiere week.
-Comedies anchor Thu, GEORGIE & MANDYand frosh ETERNALLY YOURS, throwing it to ELSBETH (NTP) and 1st year CUPERTINO.
- "Continued focus on sports" and "keeping strong 10PM content leading into the news."
DMV moves into THE NEIGHBORHOOD, joining the Mon comedy block at 8:30PM.
-Fri, a night of hero responders--SHERIFF COUNTRY, FIRE COUNTRY & BOSTON BLUE-stay steady.
Unseated by NBC as most watched network for 17 straight seasons with and without sports.
- Must-see annual high-profile and tent-pole marquee and culture defining events, leading the audience to "show up at 8PM and stay till 11PM".
Midseason includes a True Crime series, a new cooking show & a new drama w/a character from YELLOWSTONE.
-Saturday drama encores & 48 HRS.
CONTENT STRATEGY
-Sun 60 MIN, MARSHALS, TRACKER and CBS encores.
Source: Katz Content Strategy Analysis based on CBS Press Release-2025-26 Primetime Announcement 5/7/25 and CBS Affiliate Town Hall 5/21/25.SUBJECT TO CHANGE.
NBC UNIVERSAL FALL 2026 PRIMETIME ANNOUNCEMENT
5+ things to know
"We meet the audeince where they are with an incredible talent ecosystem."
"NBC turns 100" Expect a year-long celebration .
"NBC delivers laughs, drama & heart" w/ "unmissable moments and unparalled characters.
MOMENTOUS
BY GENRE
NIGHTLY
STRATEGY
SCHEDULE
-Mon carries THE VOICE followed by frehman drama LINE OF FIRE.
-Major Milestone-NBC's 100th ANNIVERSARY Special events all year to Celebrate.
- Stability with schedule.
- 91% Returning series -9% New programming1 new alternative (2 nights/week)
TITLE HERE
-Breakdown27% Drama 5% Sitcom 14% Alternative 45% Sports 9% News/True Crime Most substantial increase from Fall 2025 is with sports (up 13%), largest decline in alternative category (-13%).
"Our superpower is the ability to collaborate across multi-platforms."
SUBTITLE HERE
- The NBA returns to Tue from the get-go.
-Jimmy Fallon's ON BRAND, a new competition series, targeted to advertising & marketing real campaigns.
-College Ftbll runs down Sat and the NFL scores its 20 SNF season.
- The CHICAGOs return to Wed.
-THE TRIFECTA of EVENTS- 1) 2026 MILAN CORTINA OLYMPICS 2/6/26-2/22/26 2) SUPER BOWL LX 2/8/26 3) NBA ALL-STAR WKND February 2026
- On Thu, a network version of THE TRAITORS anchors leading into SVU and L&O in new 10PM time slot.
- NBC's stongest unscripted competition series THE VOICE leading off a week of content.
-NBA begins in Oct '25, comedies return midseason along w/a few new series.
- Staple DATELINE joined by another hour of ON BRAND, a new competition series.
"Above all else, NBC Entertains and that's what we do best."
- Wed & Thu-5 hrs over 2 nights-23% of Dick Wolf procedurals.
- Dick Wolf procedurals, a must to continue capturing audiences.
WICKED: FOR GOOD, November '25.Event special, behind-the scenes celebration of upcoming theatrical.
- NOTRE DAME & BIG TEN Ftbll take over Saturday.
- Wknd Ftbll - Cllg Sat & NFL Sun.
- Get Ready for season 21 of SNF w/Bsktbll waiting in the wings.
- Wed & Thu-5 hrs over 2 nights-23% of Dick Wolf procedurals.
CONTENT STRATEGY
- The NBA returns to NBC, airing Tue & Sun nights, adding more sports to prime in the Fall and later in the season.
- Wed & Thu-5 hrs over 2 nights-23% of Dick Wolf procedurals.
Source: Katz Content Strategy Analysis based on NBC Upfront, 5/12/25, NBC Press Release-2025-26 Primetime Announcement, 5/12/25.SUBJECT TO CHANGE.
FOX FALL 2026 PRIMETIME ANNOUNCEMENT
5+ things to know
"One play can change the game, one scene can light up the internet, one twist, one shift...Every second counts."
"We like to control the Ball with Big Bold Programming."
STRATEGY
SPORTS
"We're bringing it all back -- the drama, the laughs, a big dose of reality ...coming soon to FOX Prime."
NIGHTLY
BY GENRE
SCHEDULE
- Stable schedule w/the intro of one new original and one celebrity infused NBC originated game.
Mon sticks with games from last Fall-CELEB NAME THAT TUNE combined w/CELEB WEAKEST LINK.
In PRIMETIME-Big Focus on Sports- "the great audience unifier" FIFA 2026 WORLD CUP NFL NFC WILDCARD, DIV PLAYOFF & CHAMPIONSHIP COLLEGE FOOTBALL MLB, WORLD SERIES & ALL-STAR, NASCAR, INDIANAPOLIS 500, UFL, MLS COLLEGE HOOPS ...and more.
- 87% Returning series
TITLE HERE
-Breakdown percentages 40% Alternative (off by -1% from Fall '25) 30% Sports (3% drop-off) 13% Drama (on target) 17% Sitcoms (4% increase)
SUBTITLE HERE
- Protect new series with strong returning lead-ins.
-13% New 2 Alternatives
Tue's medical theme includes small town dramedy BEST MEDICINE and big city hospital drama DOC.
- 1 night of back-to-back Drama (down from 2), 3 of Alternative (up fron 2), 2 of Sports and 1 of Animation Domination.
- Gordon Ramsay.
Compete on Wed with THE FLOOR and sophomore 99 TO BEAT.
"FOX continues to grow, FOX is foundational, FOX is Football."
In PRIMETIME-Big Focus on Sports- "the great audience unifier" FIFA 2026 WORLD CUP NFL NFC WILDCARD, DIV PLAYOFF & CHAMPIONSHIP COLLEGE FOOTBALL MLB, WORLD SERIES & ALL-STAR, NASCAR, INDIANAPOLIS 500, UFL, MLS COLLEGE HOOPS ...and more.
- Unscripted programming to make up 74% of the schedule.
On Thu, cook it up on HELL'S KITCHEN and take the WORLD'S TOUGHEST TEST w/SPECIAL FORCES.
- Long list of programs, all genres, waiting in the wings for midseason, spring and summer premieres.
-Animation Domination, new & classic, remains a core part of the net's line-up benefitting from an NFL lead-in.
All sports all the time-Fri and Sat.
Animation Domination rules Sun w/ live action comedy ANML CONTROL joining the mix.
- Sports (including big events).
CONTENT STRATEGY
Source: Katz Content Stratgy analysis based on FOX Upfront & 2025-26 Primetime Announcement, 5/12/25.SUBJECT TO CHANGE.
CONTENT STRATEGY
2025-26 Network Performance QUICK-TAKES
2023-24 vs 2024-25
NETWORK PRIMETIME leading players in their genreS
NETWORK PRIMETIME averages
vs year ago Program or Category leader's TP performance
P2+ Imp
top overall series
top DRAMA
top SITCOM
GEORGIE & MANDY's FM
SUNDAY NIGHTFOOTBALL
TRACKER
11.0 M
7.9 M
18.6 M
top freshman drama
top freshman SITCOM
top alternative
Source: Nielsen's NNTV, NTI panel data, 9/25/23-5/22/24 & 9/23/24-5/21/25, L+7, P2+ Imp (000s).
THE VOICE-Mon
MATLOCK
GEORGIE & MANDY's FM
2024-2025 Season
9.6 M
7.9 M
PRIMETIME-QUARTER-BY-QUARTER RESULTS
6.1 M
P2+ Imp
(Ghosts UK-1 2023-24)
(Tracker 2023-24)
(Tracker 2023-24)
top special EVENT-live
top SPORTS EVENT-LIVE
top special
SNL 50th ANNIV SPECIAL
THE OSCARS
SUPER BOWL LIX
126.7 M
20.3 M
16.5 M
(100: Billy Joel at MSG 2023-24)
Source:: Nielsen's NNTV, NTI panel data, 9/23/24-5/21/25 vs 9/25/23-5/22/24, L+7, P2+ Imp (000s).
Next
Source: Nielsen's NNTV, NTI panel data, 4th Qtr=9/23/24-12/31/24, 1st Qtr=1/1/25-3/31/25, 2nd Qtr=4/1/25-55/21/25, L+7, P2+ Imp (000s).
CONTENT STRATEGY
2025-26 Network Performance QUICK-TAKES
PRIMETIME GENRE BREAKOUTS
OVERALL GENRES
7%
By NETWORK / By GENRE
26%
7%
ABC
CBS
FOX
NBC
CW
26%
6%
9%
11%
10%
20%
14%
13%
7%
6%
30%
6%
3%
8%
17%
7%
29%
23%
36%
10%
17%
20%
30%
35%
28%
P2+ Imp(Labeled in Millions)
29%
29%
51%
16%
30%
19%
20%
17%
15%
11%
Source: Nielsen's NNTV, NTI panel data, 9/23/24-5/21/25. Percentages based on total duration of all programs in all categories which ran between these dates. The Alternative category includes: Games, Competition, Movies and Reality series.
Back