Brand
This is how the "New Generation" campaign was born
Pepsi wanted to position itself as a "young" brand in contrast to Coca-Cola
In the advertisement we see a group of children meeting with Michael Jackson
Pepsi's main target audience was a young generation
Celebrity
The music is a version of Billie Jean, made for Pepsi
This advert was filmed in 1984. That year Michael Jackson was in full success after the release of the album "Thriller".The king of pop was the only one who connected the new generation with the brand. In the advertisement, the relationship between the children and Michael Jackson and his group of adults is one of inclusion, to bring the generations closer together.
You're a whole new generation, you're dancin' through the dayYou're grabbin' for the magic on the run You're a whole new generation, you're lovin' what you do Put a Pepsi in the motion The choice is up to you, hey-ey You're the Pepsi generation Guzzle down and taste the thrill of the day And feel the Pepsi way Taste the thrill of the day And feel the Pepsi way You're a whole new generation You're a whole new generation You're a whole new generation
After the advertisement:
After this advertisement the collaboration continues by creating a product with the image of Michael Jackson
After 28 years from this advertisement, in 2012 Pepsi asked Michael Jackson's family to reuse the image
Curiosity
While recording of the advertisement, the king of pop is faced with a pyrotechnic accident In fact Michael Jackson risked losing his hair because it was burned This accident was important for Michael Jackson's life because it started the period of drugs that led to his death.
THANKS!
Pepsi Advertising
Eros Anatra
Created on May 5, 2026
Start designing with a free template
Discover more than 1500 professional designs like these:
View
Urban Illustrated Presentation
View
Historical Presentation
View
KPOP Presentation
View
Snow Presentation
View
Corporate Christmas Presentation
View
Scary Eighties Presentation
View
Memories Presentation
Explore all templates
Transcript
Brand
This is how the "New Generation" campaign was born
Pepsi wanted to position itself as a "young" brand in contrast to Coca-Cola
In the advertisement we see a group of children meeting with Michael Jackson
Pepsi's main target audience was a young generation
Celebrity
The music is a version of Billie Jean, made for Pepsi
This advert was filmed in 1984. That year Michael Jackson was in full success after the release of the album "Thriller".The king of pop was the only one who connected the new generation with the brand. In the advertisement, the relationship between the children and Michael Jackson and his group of adults is one of inclusion, to bring the generations closer together.
You're a whole new generation, you're dancin' through the dayYou're grabbin' for the magic on the run You're a whole new generation, you're lovin' what you do Put a Pepsi in the motion The choice is up to you, hey-ey You're the Pepsi generation Guzzle down and taste the thrill of the day And feel the Pepsi way Taste the thrill of the day And feel the Pepsi way You're a whole new generation You're a whole new generation You're a whole new generation
After the advertisement:
After this advertisement the collaboration continues by creating a product with the image of Michael Jackson
After 28 years from this advertisement, in 2012 Pepsi asked Michael Jackson's family to reuse the image
Curiosity
While recording of the advertisement, the king of pop is faced with a pyrotechnic accident In fact Michael Jackson risked losing his hair because it was burned This accident was important for Michael Jackson's life because it started the period of drugs that led to his death.
THANKS!