Pepsi Advertising

Brand

This is how the "New Generation" campaign was born

Pepsi wanted to position itself as a "young" brand in contrast to Coca-Cola

In the advertisement we see a group of children meeting with Michael Jackson

Pepsi's main target audience was a young generation

Celebrity

The music is a version of Billie Jean, made for Pepsi

This advert was filmed in 1984. That year Michael Jackson was in full success after the release of the album "Thriller".The king of pop was the only one who connected the new generation with the brand. In the advertisement, the relationship between the children and Michael Jackson and his group of adults is one of inclusion, to bring the generations closer together.

You're a whole new generation, you're dancin' through the dayYou're grabbin' for the magic on the run You're a whole new generation, you're lovin' what you do Put a Pepsi in the motion The choice is up to you, hey-ey You're the Pepsi generation Guzzle down and taste the thrill of the day And feel the Pepsi way Taste the thrill of the day And feel the Pepsi way You're a whole new generation You're a whole new generation You're a whole new generation

After the advertisement:

After this advertisement the collaboration continues by creating a product with the image of Michael Jackson

After 28 years from this advertisement, in 2012 Pepsi asked Michael Jackson's family to reuse the image

Curiosity

While recording of the advertisement, the king of pop is faced with a pyrotechnic accident In fact Michael Jackson risked losing his hair because it was burned This accident was important for Michael Jackson's life because it started the period of drugs that led to his death.

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