olympic WINTER GAMES on NBC
Top 5 Nights
#2-Fri 2/6 13.3M
2026 Milan Cortina NTI Performance
#3-Thu 2/19 11.7M
#1-Sun 2/8 20M
#4-Mon 2/9 10.9M
#5-Wed 2/11 10.8M
Feb 6 - Feb 22, 2026
10 Million
Avg Viewers on NBC in Primetime
Full OLYMPIC Tracking
Powerpoint Presentation
Powerpoint Presentation
Top Event
-42%
+11%
Top 5 Medal Winners
BROADCAST BOASTS GOLD VERSUS CABLE
from 2018
from 2022
+259%
5.1 Million NBC Avg
Norway
U.S.A.
Germany
Japan
Top 5 Programs
Italy
+517%
Non-Olympic Prime
24
26
33
41
30
2.0 Million Cable Total*
SUPER BOWL LX-122.2M
986,000 Cable Avg*
Digital & Social**
60 MINUTES-6.3M
Led by Peacock, a Winter Games record 16.7 billion minutes of Milan Cortina Olympics coverage were streamed across NBCUniversal digital platforms – more than double all prior Winter Olympics combined (6.9 billion minutes). Peacock streamed more than 850 live events over a 17-day period.
WILL TRENT-4.8M
Total Day
AM IDOL 2/16-4.7M
NBA SNB-4.5M
CONTENT STRATEGY
Source: KTG Content Strategy Analysis based on Nielsen's NNTV, NTI , Big Data+Panel (2026), Panel Only (2028 & 2022), Olympic dates from 2018-2026, P2+ Impressions (000s). Broadcast NBC. *Cable properties totaled and averaged include: USA & CNBC. **Digital & Social sourced from NBC Universal press release dated 2/23/26. NBCUniversal owns the U.S. media rights to the Olympic Games through 2036, which are scheduled for Los Angeles (2028), French Alps (2030), Brisbane (2032), Utah (2034), and the 2036 Summer Games.
For Insight - 2026 Winter Olympics on NBC
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Created on April 28, 2026
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Transcript
olympic WINTER GAMES on NBC
Top 5 Nights
#2-Fri 2/6 13.3M
2026 Milan Cortina NTI Performance
#3-Thu 2/19 11.7M
#1-Sun 2/8 20M
#4-Mon 2/9 10.9M
#5-Wed 2/11 10.8M
Feb 6 - Feb 22, 2026
10 Million
Avg Viewers on NBC in Primetime
Full OLYMPIC Tracking
Powerpoint Presentation
Powerpoint Presentation
Top Event
-42%
+11%
Top 5 Medal Winners
BROADCAST BOASTS GOLD VERSUS CABLE
from 2018
from 2022
+259%
5.1 Million NBC Avg
Norway
U.S.A.
Germany
Japan
Top 5 Programs
Italy
+517%
Non-Olympic Prime
24
26
33
41
30
2.0 Million Cable Total*
SUPER BOWL LX-122.2M
986,000 Cable Avg*
Digital & Social**
60 MINUTES-6.3M
Led by Peacock, a Winter Games record 16.7 billion minutes of Milan Cortina Olympics coverage were streamed across NBCUniversal digital platforms – more than double all prior Winter Olympics combined (6.9 billion minutes). Peacock streamed more than 850 live events over a 17-day period.
WILL TRENT-4.8M
Total Day
AM IDOL 2/16-4.7M
NBA SNB-4.5M
CONTENT STRATEGY
Source: KTG Content Strategy Analysis based on Nielsen's NNTV, NTI , Big Data+Panel (2026), Panel Only (2028 & 2022), Olympic dates from 2018-2026, P2+ Impressions (000s). Broadcast NBC. *Cable properties totaled and averaged include: USA & CNBC. **Digital & Social sourced from NBC Universal press release dated 2/23/26. NBCUniversal owns the U.S. media rights to the Olympic Games through 2036, which are scheduled for Los Angeles (2028), French Alps (2030), Brisbane (2032), Utah (2034), and the 2036 Summer Games.