SCENARIO A
CONTEXT
You are on Day 1 of the warm-up.Your schedule says to send exactly 50 emails.
SEGMENTATION CRITERIA
Clicked in the last 7 days AND purchased in the last 60 days.
DATA
The segmentation returns 3,400 users. They have all been verified, typos and undeliverables have been removed.
SCENARIO B
CONTEXT
You are on Day 4 of the warm-up.Your target volume is 524 emails.
SEGMENTATION CRITERIA
Clicked in the last 30 days AND purchased in the last 90 days.
DATA
You have 524 emails, but 98% of them are Gmail.
SCENARIO C
CONTEXT
You are on Day 20 of the warm-up.Your target volume is 3,541 emails.
SEGMENTATION CRITERIA
Clicked in the last 60 days.
DATA
You have 3,600 emails, but a few of them received emails from you in the last 24 hours.
Good job!
You've analyzed the segmentations and decided whether they were good to go.
Scroll down to continue the course
Yes, this is a no-go!
Sending 513 emails to Gmail on Day 4 is too aggressive.WHAT SHOULD YOU DO?Re-segment your list to get a more balanced mix of providers.
NEXT
Yes, this is a no-go!
You have too much of a good thing. If you send to all 3,400, you are deviating from your Volume Check.WHAT SHOULD YOU DO?Refine your criteria to be stricter. For example, instead of "Purchased in the last 60 days," change it to "Purchased the last 10 days" until the list size is closer to your 50-user goal.
NEXT
Yes, this is a no-go!
You should not send more than one email per 24 hours to avoid complaints. WHAT SHOULD YOU DO?Cap frequency at 24 hours (or even lower if your usual frequency is lower).Re-segment to remove anyone who has received an email in 24 hours. If nedeed, slighly refine your engagement criteria to get the number of users that match your warm-up schedule volume (3,541).
DONE
Lesson 2. List Scenarios
Iterable Customer Education
Created on April 27, 2026
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Transcript
SCENARIO A
CONTEXT
You are on Day 1 of the warm-up.Your schedule says to send exactly 50 emails.
SEGMENTATION CRITERIA
Clicked in the last 7 days AND purchased in the last 60 days.
DATA
The segmentation returns 3,400 users. They have all been verified, typos and undeliverables have been removed.
SCENARIO B
CONTEXT
You are on Day 4 of the warm-up.Your target volume is 524 emails.
SEGMENTATION CRITERIA
Clicked in the last 30 days AND purchased in the last 90 days.
DATA
You have 524 emails, but 98% of them are Gmail.
SCENARIO C
CONTEXT
You are on Day 20 of the warm-up.Your target volume is 3,541 emails.
SEGMENTATION CRITERIA
Clicked in the last 60 days.
DATA
You have 3,600 emails, but a few of them received emails from you in the last 24 hours.
Good job!
You've analyzed the segmentations and decided whether they were good to go.
Scroll down to continue the course
Yes, this is a no-go!
Sending 513 emails to Gmail on Day 4 is too aggressive.WHAT SHOULD YOU DO?Re-segment your list to get a more balanced mix of providers.
NEXT
Yes, this is a no-go!
You have too much of a good thing. If you send to all 3,400, you are deviating from your Volume Check.WHAT SHOULD YOU DO?Refine your criteria to be stricter. For example, instead of "Purchased in the last 60 days," change it to "Purchased the last 10 days" until the list size is closer to your 50-user goal.
NEXT
Yes, this is a no-go!
You should not send more than one email per 24 hours to avoid complaints. WHAT SHOULD YOU DO?Cap frequency at 24 hours (or even lower if your usual frequency is lower).Re-segment to remove anyone who has received an email in 24 hours. If nedeed, slighly refine your engagement criteria to get the number of users that match your warm-up schedule volume (3,541).
DONE