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WELCOME TO POD MARKETING

Adriana Kazic

Created on April 24, 2026

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Transcript

WELCOME TO POD MARKETING

We're so excited to meet you!

Let's Get Started!
Week One
Week Two
Week Three... and beyond!
The ABCs of POD Marketing
Hours of Operation
If you’re reading this, it must be your first Monday at POD, welcome! Your initial week here is quite the adventure, but in the best way possible. You'll be meeting a bunch of new people and absorbing tons of information. It's totally fine if you don't retain every single detail right away...we’ll be clear about what’s important to learn and what’s just for fun. We hope that instead of remembering absolutely every detail, you remember how we made you feel. And hopefully we made you feel welcome, safe, and included.
Internal Communications
What's Next?

WEek One

We’ve intentionally designed your first week to ease you into life at POD.It’s less about what you do and more about how it feels. You’ll spend most of your time with members of our Corporate Services team and they'll help you get set up, oriented, and connected. This week is all about:

  • Building relationships
  • Getting comfortable in your new environment
  • Starting to understand how our company works and what we expect from each other
You’ll have a mix of intro meetings, light learning sessions, and (hopefully) some fun. The structure might change from time to time, but the spirit of it stays the same.

By The End Of The Week...

Week Two

Your Division & Industry

The Products

Your Team

While Week One is all about getting settled, feeling supported, and meeting the folks behind the scenes, Week Two starts to shift the focus to your actual role and team. Week Two is designed to help you feel confident and clear about what you’ll be doing and how your role fits into the bigger picture. It’s about building momentum; layering your understanding of our culture and company with the practical knowledge you need to do great work.

What Happens Next?

WEek Three

...and beyond!

From this point on, your learning becomes more personalized to you, your role, your goals, and your growth. You’ll gradually take on more responsibility, continue deepening your knowledge of your team’s work, and start delivering value in whatever way your role is meant to. You’ll also start participating in more team rituals: regular meetings, feedback cycles, planning sessions, performance tracking, and more.

A Few Things To Keep In Mind

You’re not expected to know everything yet. What matters is that you’re asking questions, staying curious, and making progress! Feedback is part of how we grow. You’ll start receiving feedback more regularly, and you’re encouraged to ask for it, too. You’ll continue to be supported. Just because your onboarding is wrapping up doesn’t mean you’re on your own. Your manager, your team, and the People Operations crew are all here to support you as you grow into your role! By Week Three, we’re moving from “Welcome to POD” to “Here’s how we do great work together.”

THE ABCs

The ABCs of POD Marketing is your go-to guide for how we operate day to day. We have kept things simple and easy to follow, but if anything feels unclear, ask. Our door is always open and questions are encouraged. You will find the most up-to-date version of this guide in the LMS under employee resources. It may live in a couple of places depending on how you are accessing it, but it will make sense once you are in. This is not a legal document. It is a shared understanding of how we work. We do not believe in managing by handbook, so if something here does not fit your situation, talk to your manager. There is room for flexibility when it makes sense, and we will always aim for the best outcome together. Everything is organized alphabetically to keep it easy to navigate. We have included a lot on purpose, and we will continue updating it as we grow while keeping you in the loop.

Save To Your Bookmarks!

HOURS OF OPERATION

Work Hours
Operating Hours

Our designated work hours are Monday to Friday, 9am-3pm (MT/ET). Our operating hours are 8:30am-5pm (MT/ET).

Flexible Hours
Breaks & Appointments
In Office Requirements
Emergencies

INTERNAL COMMUNICATIONS

This handbook is not here to slow you down. It is here to make communication at POD faster, clearer, and more effective for everyone. At its core, this guide sets the standard for how we share information, collaborate across teams, and stay aligned as a company. From quick Slack messages to company-wide updates, every channel we use has a purpose. Inside, you will find practical expectations and guidelines that keep communication consistent and respectful, whether you are responding within the 24-hour window, deciding between Slack, email, or a meeting, or navigating more complex moments like change, departures, or crisis communication. Strong communication is about making sure the right people get the right message at the right time, in the right way.

Save to Your Bookmarks!

SO What's Next?

Don't worry, this isn't the end! We're just getting started. Next we'll learn about our culture, essential software, employee development programs, and more! If you have any questions about any of the information we just wen't over, don't be afraid to reach out to any member of the People Operations team!
Your Division & Industry

We have several divisions across the company, each focused on a different industry or type of client. In Week Two, you’ll learn more about the specific industry your division serves, what makes it unique, what our clients care about, and how we fit into the landscape.

Breaks & Appointments

Per labour laws, you get 30 minutes (unpaid) for your lunch and 2 fifteen-minute (unpaid) breaks to make up your work day. How and when you take these breaks is entirely up to you. We like to be as flexible as possible with our teams, so if you need to step away from your computer for an appointment or something personal, please make sure your manager knows if you’ll be gone longer than your standard lunch break. If you’re gone for an extra hour or so, try to make up that time in the evening or early the next morning. If you’re gone for up to a half day, we ask that you record it as time off in Bamboo. When you’re stepping away from your desk, please update your slack emoji to communicate your absence to the rest of the team. You may choose to notify your team in your private slack channel. Please don’t slack the whole company if you’re going to be away from your computer. We adore you but the whole company doesn’t care if you’re unavailable for a few hours. If you are away for an extended period of time ensure you set your calendar and email auto-response accordingly.

You'll Have A Good Handle On

Our Culture

Individual & Company Performance

Our Products

Client First

"Boring" But Important Stuff

OPERATING Hours

Operating hours are our external hours, listed for our clients. We tell our clients that we are there for them during operating hours. It is your responsibility to organize your day so that you are available when clients need you. We’re not asking that you work outside operating hours, but if your client wants to meet at 3pm, it’s your job to make sure you’re available even though it’s technically outside working hours.

Work Hours

Work hours are the hours that we ask you to be available internally. We ask that the entire company is working during the same 6 hour window every day. We’ve set these hours to respect both our Calgary in person employees and our remote employees across Canada and the United States. We don’t want our team in Calgary to have to attend a 7am meeting, and our team U.S. team to have to attend a 6pm meeting. You may be required to attend a meeting outside your designated work hours, and occasionally outside operating hours, but we like to do our best to respect these guidelines. It’s imperative that you communicate the hours you plan to work with your manager.

Your Division & Industry

We have several divisions across the company, each focused on a different industry or type of client. In Week Two, you’ll learn more about the specific industry your division serves, what makes it unique, what our clients care about, and how we fit into the landscape.

Your Team

This is when you’ll really start integrating with your core team. You’ll meet the people you’ll work with day-to-day, learn how your team collaborates, and begin exploring the tools, processes, and workflows they use. You’ll likely do some shadowing and may even start dipping your toes into real tasks (with lots of support, of course).

The Products Your Division Offers

You’ll get an overview of the specific services and products your division delivers to clients. Whether that’s marketing campaigns, consulting engagements, or digital tools, you’ll start to understand the “what” and “why” behind what your team does—and how that work ties into our larger company goals.

FLEXIBLE HOURS

Flexible hours mean that you still need to work 8 hours/day, even though we’re only designating a 6 hour window that you must be available. Whether you start early or end late doesn’t really matter to us. Our flexible working hours policy doesn’t mean you can decline a 9am (ET) or 4pm (MT) meeting just because you want to start your day late or end your day early. What it does mean is that if your schedule is free from 3pm-5pm (MT), you could choose to start your day early and wrap up early. Or that you could step away from your computer at 3pm to avoid traffic on your way home and pick back up from 5-7pm. Your choice to lean into flexible working hours can not impact the client, deadlines, assigned tasks, or your coworkers ability to get their job done. Just because you are working outside of operating hours does not mean that you can make a coworker pick up their work outside these hours as well. We encourage you to keep slacks to a minimum outside of work hours, and we strongly discourage you from slacking a coworker outside of operating hours (that’s what the schedule send button is for!). Please review our communication policy for more information. We do not believe in micromanaging and will not monitor your hours throughout the day. We pay you for 44 hours a week, but we typically ask you to work 8 hours a day. You may be asked to work the occasional 4 hours on the weekend but if we don’t need you, there’s no obligation to make up the hours.

Your Team

This is when you’ll really start integrating with your core team. You’ll meet the people you’ll work with day-to-day, learn how your team collaborates, and begin exploring the tools, processes, and workflows they use. You’ll likely do some shadowing and may even start dipping your toes into real tasks (with lots of support, of course).

In Office Requirements

POD maintains a hybrid working model for those based out of Calgary. This means that all employees are asked to be in the office twice a week. Your manager may ask you to be in for specific days, or they may allow you to choose which days you’re in. Employees located outside of Calgary benefit from the flexibility of remote work. All managers, accounts team members, anyone who has an assigned desk, and anyone still in their probationary period are required to be in the office three days a week. Don’t worry, our office is pretty great, there’s probably more snacks in our fridge than in most convenience stores!

The Products Your Division Offers

You’ll get an overview of the specific services and products your division delivers to clients. Whether that’s marketing campaigns, consulting engagements, or digital tools, you’ll start to understand the “what” and “why” behind what your team does—and how that work ties into our larger company goals.

Emergencies

If an emergency arises that prevents you from working, we understand. Please do your best to let your manager know ASAP so they can cover your work and let important stakeholders know. We don’t require that you provide personal information, but appreciate as much detail as you feel comfortable sharing so that we can plan for your return to work.