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JACOPO EMILIO GORGOGLIONE

Created on April 24, 2026

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I am a great subtitle, perfect for providing more context about the topic you're going to discuss

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WRITE A HEADLINE GREAT HERE

You can use the photograph, gif or illustration that you want to give a boost to the multimedia content.

Is it a bird? Is it a plane? It is a space where you can talk about the mission and vision of your project.

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VisualBEINGS

We are capable of understanding images from millions of years ago.

BEINGSSOCIAL

We need to interact with each other. We learn collaboratively.

DIGITALBEINGS

Digital beings. We avoid becoming part of the content saturation in the digital world.

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Visual Communication & Data Visualization · 2026

TITOLOTITOLO

80 years of history, culture and data — from a California drive-in to 40,000 restaurants across the world.

40K+
100+
Restaurants worldwide
Countries
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"We're not in the hamburger business. We're in show business." — Ray Kroc

1953-55

1940

The First McDonald's

1948

Speedee Service System

The kitchen is reorganized like an assembly line, making service much faster and shaping the modern fast-food market.

Golden Arches and Ray Kroc

The Golden Arches appear and Ray Kroc joins the business, opening his first location and pushing national expansion.

1961–1962 Kroc Takes Control Ray Kroc buys the brand and Ronald McDonald debuts, strengthening McDonald’s identity and family appeal.

1967–1968 International Growth and Big Mac McDonald’s opens outside the U.S. and launches the Big Mac, one of its most iconic products.

1979 Happy Meal Launch The Happy Meal is introduced with a toy inside, turning McDonald’s into a stronger destination for children and families.

1980s Toys Become a Core Feature Happy Meal toys become regular, more recognizable and more interactive, often tied to McDonaldland characters.

1990–1993 Expansion into New Cultural Contexts McDonald’s opens in Moscow and India, showing both symbolic global growth and adaptation to local food cultures.

1990s–Early 2000s From Toys to Pop-Culture Events Happy Meal toys become collectible and are increasingly linked to films, TV and global brands, encouraging repeat purchases.

Early 1990s First Major Waste Reduction Phase McDonald’s starts its first big sustainability push by reducing packaging and restaurant waste through large-scale operational changes.

2003 I’m Lovin’ It Campaign McDonald’s launches its most successful global marketing campaign, unifying the brand across many countries.

2014–2018 Packaging Targets and Plastic Reduction McDonald’s moves from a low sustainable-packaging baseline to formal global targets, while some markets begin replacing plastic Happy Meal toys with paper or books.

2019–2020 Decarbonization and Efficiency The company begins stronger action on logistics, energy and water use, making operational sustainability more measurable.

2023–2024 Global Scale and Stronger Packaging Results McDonald’s surpasses 40,000 restaurants while reporting major progress on sustainable packaging, recycling and lower plastic use in Happy Meal toys.

2024–2025 Food System & Climate The Hardest Challenge Remains the Supply Chain Recent reporting shows that packaging and operations improve faster than food-system emissions, especially in beef and agriculture.

write a title here!

Write a title here!

Do you want your content to be clear and fun? Then the interactivity will be your best ally. Select an element and click on the Interactivity button in the top: Label, Window, Show, Link, Go to page, Audio, Enlarge image, Interactive questions… You choose!

I am a great subtitle, perfect for providing more context about the topic you're going to discuss

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A HEADLINE GREAT HERE

I am a great subtitle, perfect for providing more context about the topic you'regoing to discuss

contact

first & last name

first & last name

first & last name

CONTACT

address

Write a cool address.

Email

Name@mail.com

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Use an image and use this space to describe it.

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WE ARE Visual beings

  • We understand images
  • Illustrations, gifs, videos…
  • They are resources that reinforce the content
  • Especially with interactivity and animation
  • A must in every creation

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With this feature...

You can add additional content that excites your audience's brain: videos, images, links, interactivity... Whateveryou want!

PRODUCT

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Use an image and use this space to describe it.

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