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Welcome to Santoña

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Created on April 24, 2026

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Transcript

Welcome to Santoña

Home of anchovies

Conservas Hoya / Fishwife / Whole Foods

Santoña: anchovy capital

Santoña is the world capital of anchovies.
  • Over 100 years of tradition
  • Heart of anchovy production

The Cantabrian Sea

A unique natural environment.
  • Cold, nutrient-rich waters
  • Seasonal fishing (costera)
  • Perfect conditions for anchovies

Conservas Hoya

Founded in 1940 in Santoña.
  • Oldest active anchovy company in town
  • Over 80 years of history

The founders

Tomás Hoya & Dionisia Palacio
  • Small beginnings
  • Manual work
  • Commitment to quality

Rooted in Santoña

Deep connection to:
  • The sea
  • The fishermen
  • The port

Second generation

Growth with values.
  • Expanded production
  • Preserved tradition
  • Built relationships

Third generation

Since 2015.
  • International vision
  • Same philosophy
  • Family continuity

Artisanal process

Hand-filleted anchovies.
  • Skilled work
  • Precision
  • Experience

Directly from the sea

  • Carefully crafted
  • Finest raw material

Variety of preserves

Wide range of canned fish.
  • Little sardines
  • Mussels
  • Mackerel

Sustainability

Respect for the sea.
  • Responsible fishing
  • Long-term vision

Certifications

International standards.
  • MSC
  • IFS

Tradition + modernity

Cratf + quality control
  • Artisanal process
  • Modern standards

Shared values

Why we work together.
  • Quality
  • Transparency
  • Storytelling

International alliance

Europe & USA.
  • Conservas Hoya
  • Fishwife
  • Whole Foods

Thank you

Welcome to our home