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74 - Omnichannel Media Center

Katz Media

Created on April 23, 2026

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Transcript

The Katz Digital Omnichannel Advantage

Katz Connected TV Retargeting Amplifies Results

Client Objective:

A top-tier medical center was looking to boost awareness and favorability among potential patients.

How Katz Digital Met that Objective:

The brand utilized Katz Intelligence Manager to retarget audiences across Katz’s Digital Audio and Connected TV marketplaces. To gauge the effectiveness of the media campaign, Katz partnered with Veritonic to measure impact among those exposed to ads.

The Result:

Katz Digital’s Omnichannel campaign created significant lifts across all key KPIs!

+43% lift

+49% lift

Awareness

Favorability

The Omnichannel Advantage:

Retargeting audiences across Katz Connected TV drove greater results than single media exposure!

+52% higher

+106% higher

Awareness

Awareness

Favorability

vs Single Media exposure

vs Single Media exposure

vs Single Media exposure

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