Enhancing Mental Health Awareness & Marketing at GSU
Bryan Yepifantsev | Nyah Warren | Caden Fahie | Hana Clarke
From First Day to Graduation Day — Every Panther Deserves Support
MEET ALEX.
Alex is a transfer student walking onto GSU's campus for the first time this fall. Like 1 in 3 college students nationally, Alex is quietly carrying anxiety but doesn't know where to start.
50% don't seek help due to stigma
1 in 3 college students experience anxiety.
WHAT GSU ALREADY HAS ✓
Alex discovers GSU's counseling center — a system that's stronger than most.
No Wait List
8 Sessions per Academic Year
5 Support Groups
Graduate students, black women, social anxiety, LGBTQ+, coping skills
Same-day consultations available year-round
Above the 4–6 national average standard
WellTrack Boost
Relaxation Room
QPR Training
24/7 self-guided platform for screenings & journaling
Suicide prevention & mental health first aid certification
VR, massage & vibro-acoustic chair — bookable M–F
Current data on Student reach
Alex wants to find ways to support their mental wellbeing while on this new journey, but has difficulty finding what they specifically need...
No Tracking of Discovery GSU doesn't measure how students find counseling services. There's no data on what outreach actually works
Siloed Marketing Outreach lives in weekly newsletters, TV screens & orientation one-pagers. Transfer students often miss orientation entirely, meaning there is no path to support them.
Syllabi & Orientation Gaps USG mandates limit what can be added to syllabi. Care alert cold outreach has low response. Transfer students' GSU 1010experience is unclear.
Underutilized Resources The relaxation room, WellTrack Boost, and peer PAW ambassador program are underused — awareness is the barrier, not access.
Only 3.7% of students report that finding mental health resources on the GSU website is very easy while 23.4% find it difficult and 57% are ambivalent.
WHAT STUDENTS WANT
GRAPH: Less than 1% for Aderhold, 55 Park Place, Student [Success] Center, and main classroom areas Students report finding relaxation pods in libraries or communal areas (81.4%), monthly pet therapy events on campus (69.2%), and informational self-help resources on the Counseling Center website (63.6%) beneficial. Additionally, 35.5% of students reported yes and 45.8% reported maybe to being interested in attending a biannual student training session to learn how to recognize signs of mental distress in their peers
After exploring what is currently available at GSU, Alex ponders what else could be beneficial for them and their peers in terms of mental health resources. Like many of their peers, they would like to expand the locations and number of relaxation pods, monthly pet therapy events, and more self-help resources on the Counseling Center website.
Participant Break-down
WHAT THE SYSTEM COULD BE
WHERE WE ARE
WHERE WE CAN BE
- QR-code intake tracking on all outreach materials
- Mental health brochure in every orientation packet
- GSU 1010 iCollege module reaching ALL first-year & transfer students
- PAW ambassadors visible in dorms, dining halls & campus events
- Ongoing faculty storytelling campaign to build long-term buy-in
- No tracking of how students discover services
- Orientation lacks mental health-specific material for transfers
- Relaxation room & WellTrack underutilized
- Syllabi integration blocked by USG policy& faculty vote
- Cold outreach via care alerts — low response rates
ALEX GRADUATES.
So can every Panther — if we build the path.
1. Approve orientation brochure pilot for Fall 20262. Greenlight GSU 1010 iCollege module with Dr. Calhoun Brown
3. Implement QR intake tracking in counseling center
Enhancing Mental Health Awareness & Marketing at GSU
Caden Fahie
Created on April 22, 2026
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Transcript
Enhancing Mental Health Awareness & Marketing at GSU
Bryan Yepifantsev | Nyah Warren | Caden Fahie | Hana Clarke
From First Day to Graduation Day — Every Panther Deserves Support
MEET ALEX.
Alex is a transfer student walking onto GSU's campus for the first time this fall. Like 1 in 3 college students nationally, Alex is quietly carrying anxiety but doesn't know where to start.
50% don't seek help due to stigma
1 in 3 college students experience anxiety.
WHAT GSU ALREADY HAS ✓
Alex discovers GSU's counseling center — a system that's stronger than most.
No Wait List
8 Sessions per Academic Year
5 Support Groups
Graduate students, black women, social anxiety, LGBTQ+, coping skills
Same-day consultations available year-round
Above the 4–6 national average standard
WellTrack Boost
Relaxation Room
QPR Training
24/7 self-guided platform for screenings & journaling
Suicide prevention & mental health first aid certification
VR, massage & vibro-acoustic chair — bookable M–F
Current data on Student reach
Alex wants to find ways to support their mental wellbeing while on this new journey, but has difficulty finding what they specifically need...
No Tracking of Discovery GSU doesn't measure how students find counseling services. There's no data on what outreach actually works
Siloed Marketing Outreach lives in weekly newsletters, TV screens & orientation one-pagers. Transfer students often miss orientation entirely, meaning there is no path to support them.
Syllabi & Orientation Gaps USG mandates limit what can be added to syllabi. Care alert cold outreach has low response. Transfer students' GSU 1010experience is unclear.
Underutilized Resources The relaxation room, WellTrack Boost, and peer PAW ambassador program are underused — awareness is the barrier, not access.
Only 3.7% of students report that finding mental health resources on the GSU website is very easy while 23.4% find it difficult and 57% are ambivalent.
WHAT STUDENTS WANT
GRAPH: Less than 1% for Aderhold, 55 Park Place, Student [Success] Center, and main classroom areas Students report finding relaxation pods in libraries or communal areas (81.4%), monthly pet therapy events on campus (69.2%), and informational self-help resources on the Counseling Center website (63.6%) beneficial. Additionally, 35.5% of students reported yes and 45.8% reported maybe to being interested in attending a biannual student training session to learn how to recognize signs of mental distress in their peers
After exploring what is currently available at GSU, Alex ponders what else could be beneficial for them and their peers in terms of mental health resources. Like many of their peers, they would like to expand the locations and number of relaxation pods, monthly pet therapy events, and more self-help resources on the Counseling Center website.
Participant Break-down
WHAT THE SYSTEM COULD BE
WHERE WE ARE
WHERE WE CAN BE
- QR-code intake tracking on all outreach materials
- Mental health brochure in every orientation packet
- GSU 1010 iCollege module reaching ALL first-year & transfer students
- PAW ambassadors visible in dorms, dining halls & campus events
- Ongoing faculty storytelling campaign to build long-term buy-in
ALEX GRADUATES.
So can every Panther — if we build the path.
1. Approve orientation brochure pilot for Fall 20262. Greenlight GSU 1010 iCollege module with Dr. Calhoun Brown 3. Implement QR intake tracking in counseling center