What drives media attention
Why political accountability can fade with less awareness
Grab attention with unexpectedness
Conflict is deemed more newsworthy
Status and influence can increase views
The consequences and relevance to the public
Conflict positively predicts the likelihood of an article being on the front cover or top of a site, which can increase visibility.Sources: Purdue University and Sage Journals
Politicians and public figures can receive more coverage due to their influence.The likelihood of publication of a story containing a public figure can increase.Source: Purdue University and Sage Journals
Novelty can trigger spikes in media attention and drive newsworthiness. Source: Purdue and Cornell University
According to Sage Journals, studies show that stories with a higher societal impact get longer coverage and therefore more views.Source: Sage Journals
Prominence
Public Impact
Novelty
Conflict
What drives media attention
Lara Ibasco
Created on April 21, 2026
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Transcript
What drives media attention
Why political accountability can fade with less awareness
Grab attention with unexpectedness
Conflict is deemed more newsworthy
Status and influence can increase views
The consequences and relevance to the public
Conflict positively predicts the likelihood of an article being on the front cover or top of a site, which can increase visibility.Sources: Purdue University and Sage Journals
Politicians and public figures can receive more coverage due to their influence.The likelihood of publication of a story containing a public figure can increase.Source: Purdue University and Sage Journals
Novelty can trigger spikes in media attention and drive newsworthiness. Source: Purdue and Cornell University
According to Sage Journals, studies show that stories with a higher societal impact get longer coverage and therefore more views.Source: Sage Journals
Prominence
Public Impact
Novelty
Conflict