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What drives media attention

Lara Ibasco

Created on April 21, 2026

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Transcript

What drives media attention

Why political accountability can fade with less awareness

Grab attention with unexpectedness

Conflict is deemed more newsworthy

Status and influence can increase views

The consequences and relevance to the public

Conflict positively predicts the likelihood of an article being on the front cover or top of a site, which can increase visibility.Sources: Purdue University and Sage Journals

Politicians and public figures can receive more coverage due to their influence.The likelihood of publication of a story containing a public figure can increase.Source: Purdue University and Sage Journals

Novelty can trigger spikes in media attention and drive newsworthiness. Source: Purdue and Cornell University

According to Sage Journals, studies show that stories with a higher societal impact get longer coverage and therefore more views.Source: Sage Journals

Prominence

Public Impact

Novelty

Conflict