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ICP Archetypes

Andrea Michelussi

Created on April 14, 2026

Mid market customers we are most likely to win and how we do it.

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Transcript

ICP Archetypes

Mid-market customers we are likely to win and how we do it.

Narrative beings

Hitting functional limits of basic tools

Digitalbeings

Socialbeings

We tell thousands and thousands of stories.⅔ of our conversationsare stories.

We avoid being part of the content saturation in the digital world.

We need to interact with each other. We learn collaboratively.

Need more features / volume / channels or customer support

Write a great headline

Write a great headline

Write a great headline

The Graduate

  • Capability unlock: Adv. automation, better logic, more channels
  • Easy-to-use & easy-to-learn
  • Pricing model: not contact-based
  • CSM, Solution Engineer, Deliv. Specialist

Choice board Flipcards

I am a great subtitle, ideal for giving more context about the topic you are going to address

Narrative beings

We are visual beings

Digitalbeings

Socialbeings

Exploratory beings

We have thousands and thousands of stories. ⅔ of our conversationsare stories.

We are capable of understanding images from millions of years ago, even fromother cultures.

We avoid being part of the content saturation in the digital world.

We need to interact with one another. We learn collaboratively.

Here you can includea relevant factto highlight

Write a great headline

Write a great headline

Write a great headline

Write a great headline

Write a great headline

Digital beings

Social beings

Narrative beings

We are visual beings

Here you can include arelevant factto highlight

It is essentialto make the necessary checks.

We need to interact witheach other.

We learncollaboratively.

Write a great headline

Write a great headline

Write a great headline

Write a great headline

Choice board Flipcards

Exploratory beings

Social beings

Narrative beings

We are visual beings

I am a great subtitle, ideal for giving more context about the topic you are going to address

Here you can include arelevant factto highlight

We retain 42% more when the content is animated.

Here you can include arelevant factto highlight

Use this space to put a great phrase.

Write a great headline

Write a great headline

Write a great headline

Write a great headline