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Chapter 6

Sofia Smith

Created on April 14, 2026

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Transcript

Chapter 6

Study Guide

start

GENIALLYLAND

Awards achieved:

Throw the clown!

Answer correctly and make the clown fall into the water five times to win your reward

Start

1/5

The input stage incorporates three different matrices what does CPM stand for?

Competitive Profile Matrix

Corporate Population Matrix

Cultural Projection Matrix

2/5

Which of the following graphially portrays differences among divisions in terms of relative market share position and industry growth rate?

QSP Matrix

IE Matrix

BCG Matrix

3/5

In the BCG Matrix cash cows belong in which quadrant?

Quadrant III

Quadrant II

Quadrant I

4/5

There are three stages in strategy formulation process and there is only 1 matrix used during the decision stage?

External Factor Evaluation Matrix

Quantitative Strategic Planning Matrix

Grand Strategy Matrix

5/5

Health concious Gen Z is looking for healthy protein heavy food options how would this be categorized for Chick-Fil-A?

Weakness

Opportunity

Threat

5/5

Great!Here you can include a great message congratulating your audience for answering the question

Prize!

Try again!

You have won your first stuffed animal

Next challenge!

GENIALLYLAND

Awards achieved:

Are you sure?

You will need to redo theprevious tests to return to where you are now

Stay

Exit

MIRROR MAZE

Which image is the real one?Choose wisely and reach your prize!

Start

1/5

Which image is an example of an IE Matrix which is based on two key dimensions ( IFE total weighted scores on the x-axis and EFE total weighted score on the y-axis)

2/5

3/5

Click on the Image for a Tip

4/5

What are the 3 major regions of an IE Matrix?

5/5

Match the example factors with their internal/external dimensions

You have won your second stuffed animal

Next challenge!

Try again and give it another go

GENIALLYLAND

Awards achieved:

HORSE RACE

00:03

Start

Answer correctly before time runs out and make your horse reach the finish line first

1/5

Which strategy uses a firms internal strengths to take advantage of external opportunities?

00:10
YOU

SO Strategy

WO Strategy

WT Strategy

Try again!

2/5

Which strategy aim at improving internal weaknesses by taking advantage of external opportunities?

00:10
YOU

WT Strategy

ST Strategy

WO Strategy

Try again!

3/5

Which strategy uses a firm strengths to avoid or reduce the impact of external threats?

00:10
YOU

SO Strategy

ST Strategy

WO Strategy

Try again!

4/5

Which strategy is a defensive tactic directed at reducing internal weakness and avoiding external threats?

00:10
YOU

ST Strategy

WT Strategy

SO Strategy

Try again!

5/5

Which stage of the Comphrehensive Strategy formulation Framkwork is the Decision Stage?

00:10
YOU

Stage 1

Stage 2

Stage 3

Try again!

You've won your third stuffed animal

Next challenge!

GENIALLYLAND

Awards received:

THE HOUSEOF TERROR

Move the light halo tofind the correct answer.Try to get out without getting scared!

Enter

1/5

How much information does our brain retain through visual stimuli such as images, interactivities, or animation?

Incorrect answer

Incorrect answer

Correct answer

Drag the halo of light!

2/5

What would you use in your presentation to entertain, provide relevant information, and capture your audience's attention?

Correct answer

Incorrect answer

Incorrect answer

3/5

What percentage of our brain is involved in processing visual stimuli, such as images, interactivities, or animations?

Correct answer

Incorrect answer

Incorrect answer

4/5

Did you know that Genially allows you to share your creation directly, without the need for downloads?

Correct answer

Incorrect answer

Incorrect answer

5/5

We do and see many things throughout the day. A lot. How many would you say our brain remembers? Like, in a percentage.

Incorrect Answer

Incorrect Answer

Correct Answer

You have won your fourth stuffed animal

Congratulations!

Try again!

CONGRATULATIONS!

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