GoHighLevel Pricing 2026: Plans, Costs & Review
What Makes GoHighLevel Different?
GoHighLevel (also known as HighLevel or GHL) is an all-in-one marketing and CRM platform built primarily for agencies and service-based businesses. It replaces a stack of individual tools — your CRM, funnel builder, email marketing software, appointment scheduler, SMS marketing platform, and review management tool, under one subscription. Most users find that the cost savings from canceling those individual subscriptions alone justify the monthly fee. That context matters when evaluating whether any given plan is "expensive."
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GoHighLevel Plans and Monthly Cost
Agency Pro Plan
Unlimited Plan
Starter Plan
$97/month
$297/month
$497/month
Everything in Unlimited
SaaS Mode
Sub-Account Creation
Rebill Phone Email with Markup
Advanced API Access
Everything in Starter Plan
Unlimited Sub-Accounts
User/Agent Reporting
Rebill Phone & Email Basic API Access
3 Sub-Accounts
Unlimited Contacts
Unlimited Users
24/7 Support
All Core Features
Which Plan Should You Choose?
Here's a practical way to think about it:Choose Starter ($97/mo) if you're a single business owner using GHL for your own marketing, or you're a new agency with two or three clients just getting started. Choose Unlimited ($297/mo) if you're actively growing an agency and plan to manage more than three client accounts. The unlimited sub-account structure makes this the better long-term value for most agencies — even with just four or five clients, you're already ahead of paying for multiple tools separately. Choose Agency Pro ($497/mo) if you want to sell marketing software as a service under your own brand. If you can sign five to ten clients onto your SaaS product, the plan pays for itself and then some. This post contains affiliate links. We may earn a commission at no extra cost to you.
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GoHighLevel Pricing 2026: Plans, Costs & Review
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Created on April 14, 2026
See all GoHighLevel plans, costs, and what's included. Find out which plan fits your business and start a free 30-day trial today.
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GoHighLevel Pricing 2026: Plans, Costs & Review
What Makes GoHighLevel Different?
GoHighLevel (also known as HighLevel or GHL) is an all-in-one marketing and CRM platform built primarily for agencies and service-based businesses. It replaces a stack of individual tools — your CRM, funnel builder, email marketing software, appointment scheduler, SMS marketing platform, and review management tool, under one subscription. Most users find that the cost savings from canceling those individual subscriptions alone justify the monthly fee. That context matters when evaluating whether any given plan is "expensive."
Start Your 30-Day Free Trial
GoHighLevel Plans and Monthly Cost
Agency Pro Plan
Unlimited Plan
Starter Plan
$97/month
$297/month
$497/month
Everything in Unlimited SaaS Mode Sub-Account Creation Rebill Phone Email with Markup Advanced API Access
Everything in Starter Plan Unlimited Sub-Accounts User/Agent Reporting Rebill Phone & Email Basic API Access
3 Sub-Accounts Unlimited Contacts Unlimited Users 24/7 Support All Core Features
Which Plan Should You Choose?
Here's a practical way to think about it:Choose Starter ($97/mo) if you're a single business owner using GHL for your own marketing, or you're a new agency with two or three clients just getting started. Choose Unlimited ($297/mo) if you're actively growing an agency and plan to manage more than three client accounts. The unlimited sub-account structure makes this the better long-term value for most agencies — even with just four or five clients, you're already ahead of paying for multiple tools separately. Choose Agency Pro ($497/mo) if you want to sell marketing software as a service under your own brand. If you can sign five to ten clients onto your SaaS product, the plan pays for itself and then some. This post contains affiliate links. We may earn a commission at no extra cost to you.
Start Your 30-Day Free Trial
Provide context for your topic
Write a great headline
Use this space to add someawesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: If you want to gather information about how your audience interacts, remember to activate user tracking from the Analytics preferences. Let the communication flow!