ATTENDEE QUICK FACTS
TYPES OF ATTENDEES
TOP PRODUCTS SOURCING
START UPS + NEW BUSINESSES
74%
PURCHASING DECISION-MAKERS & INFLUENCERS
OWNERS
16%
33%
ROASTERS + RELATED BUSINESSES
COFFEE/TEA IMPORTER/DISTRIB-UTOR/GROWER WHOLESALE COFFEE ROASTERS EQUIPMENT BEVERAGES BUSINESS SERVICES ESPRESSO MACHINES PACKAGING/TAKE- OUT SOLUTIONS RETAIL MERCHANDISE FOOD
23%
24%
57%
OF ATTENDEE BASE IS NEW TO COFFEE FEST EVERY SHOW
BARISTAS + MANAGERS
YEARS IN BUSINESS
NUMBER OF LOCATIONS
15%
OPENING SOON 1 LOCATION 2-5 LOCATIONS 6+ LOCATIONS
5+
1-3
>1
3-5
44%
19%
8%
18%
11%
18%
36%
7%
57%
Diana Seiler
Created on April 9, 2026
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Transcript
ATTENDEE QUICK FACTS
TYPES OF ATTENDEES
TOP PRODUCTS SOURCING
START UPS + NEW BUSINESSES
74%
PURCHASING DECISION-MAKERS & INFLUENCERS
OWNERS
16%
33%
ROASTERS + RELATED BUSINESSES
COFFEE/TEA IMPORTER/DISTRIB-UTOR/GROWER WHOLESALE COFFEE ROASTERS EQUIPMENT BEVERAGES BUSINESS SERVICES ESPRESSO MACHINES PACKAGING/TAKE- OUT SOLUTIONS RETAIL MERCHANDISE FOOD
23%
24%
57%
OF ATTENDEE BASE IS NEW TO COFFEE FEST EVERY SHOW
BARISTAS + MANAGERS
YEARS IN BUSINESS
NUMBER OF LOCATIONS
15%
OPENING SOON 1 LOCATION 2-5 LOCATIONS 6+ LOCATIONS
5+
1-3
>1
3-5
44%
19%
8%
18%
11%
18%
36%
7%