DONOR LOVE ESCAPE ROOM

DONOR LOVE ESCAPE ROOM

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question 1/10

What is our total number of active donors from the last 2 years?

a) 100,558

b) 110,302

Collect

c) 120,431

question 2/10

How many new single and regular donors have we recruited in 2025/26?

a) 12434

Collect

b) 23125

c) 18722

Well done! Happy chickens

Cluck, Cluck...

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QUESTION 3/10

How long have our most loyal regular donors been donating?

a) 26 years

b) 40 years

Milking

c) 18 years

QUESTION 4/10

What is the highest number of donations we have received from an individual donor?

Milking

a) 302 Gifts

b) 423 Gifts

c) 520 Gifts

Well done! Happy cows

Mmoooo...

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QUESTION 5/10

What is the 12 month retention rate of our active monthly donors:

a) 85%

b) 50%

Feed

c) 90%

d) 70%

QUESTION 6/10

How many monthly donors have we saved in 2025/26 since we implemented our retention strategy?

b) 950

a) 520

Feed

c) 3080

d) 1570

QUESTION 7/10

What is the net income we have saved in 2025/26 by retaining these monthly donors?

b) 55,000 GBP

a) 415,000 GBP

Feed

c) 255,000 GBP

d) 105,000 GBP

Well done! happy pigs

OinK, oink...

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question 8/10

Why are we planning to develop a stewardship and loyalty strategy?

a) To ensure consistent, excellent levels of donor care, stewardship and impact reporting for all our donors

b) Because our retention strategy failed and we need to be better at communicating with our donors

c) Because our donors complained about the lack of loyalty program and consistent communication across the organisation

question 9/10

What is the main objective of our stewardship and loyalty strategy?

a) To thank our donors properly by offering them surprising and expensive gifts that will keep them donating

b) To create complex, customised and automatised journeys using AI

c) To help increase donor retention and lifetime value, and build long term sustainability for our organisation

question 10/10

What is the primary objective of the stewardship and loyalty strategy for each audience?

a) Deepen relationship with our mid-level donors, increase giving

b) Minimize retention and lifetime value of our monthly donors

c) Convert single donors to lapsed donors

CONGRATULATIONS!

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