Shifting consumer demand for premium convenience is reshaping beverage alcohol, with RTDs driving 52% of total spirits growth.
89% PURCHASE INTENT
Amongst 21-39yo Prem+ Spirits drinkers, recruiting new consumers into the brand and expanding into new occasions for existing Hennessy Drinkers (limited cannibalization).
+107% HARD TEA GROWTH
#1 MARGARITA
Hard Tea Cocktails are growing +107%, outpacing TTL Spirit RTD category (+21%).
The Margarita continues to be the #1 cocktail in the US.
87% REACH
30K+ BERRY MOJITO
Carrying all three flavors allows you to capture 87% of likely triers - maximizing shopper conversion and minimizing lost sales.
Berry Mojito is our #1 selling cocktail at festivals (30k+ sold over 8 music festivals).
HENNY RITA
MARGARITA MADE WITH COGNAC A refreshing and vibrant twist on a classic margarita, the Henny-Rita blends bright natural flavors of lime with the round citrusy and toasted notes of Hennessy Very Special Cognac. 18% ABV
HENNESSY RTS INSIGHTS
MH USA Brand Educati
Created on April 6, 2026
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+52% RTD GROWTH
Shifting consumer demand for premium convenience is reshaping beverage alcohol, with RTDs driving 52% of total spirits growth.
89% PURCHASE INTENT
Amongst 21-39yo Prem+ Spirits drinkers, recruiting new consumers into the brand and expanding into new occasions for existing Hennessy Drinkers (limited cannibalization).
+107% HARD TEA GROWTH
#1 MARGARITA
Hard Tea Cocktails are growing +107%, outpacing TTL Spirit RTD category (+21%).
The Margarita continues to be the #1 cocktail in the US.
87% REACH
30K+ BERRY MOJITO
Carrying all three flavors allows you to capture 87% of likely triers - maximizing shopper conversion and minimizing lost sales.
Berry Mojito is our #1 selling cocktail at festivals (30k+ sold over 8 music festivals).
HENNY RITA
MARGARITA MADE WITH COGNAC A refreshing and vibrant twist on a classic margarita, the Henny-Rita blends bright natural flavors of lime with the round citrusy and toasted notes of Hennessy Very Special Cognac. 18% ABV